58 episodes

My aim is to give you 'a cup' of simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on social since the days of MySpace back in the early 2000s. Support this podcast: https://podcasters.spotify.com/pod/show/thesocialbarista/support

The Social Barista Joe Laber

    • Education

My aim is to give you 'a cup' of simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on social since the days of MySpace back in the early 2000s. Support this podcast: https://podcasters.spotify.com/pod/show/thesocialbarista/support

    Please Stop Spamming Your Followers

    Please Stop Spamming Your Followers

    If you are doing this, please stop! 
    Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to
    you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to
    give you simple and easy-to-use tips for leveraging the power of Social Media
    to help grow your customer or donor base. 
    I’ve been helping radio stations, small businesses, and nonprofits engage
    with their audiences on Social since the days of MySpace back in the early
    2000s.  @follwers @everyone @topfans is
    annoying and most likely is received as spam. 
    You can do it on very rare and really important post occasions BUT
    please refrain from making a habit of it. 
    No one likes their notifications filled with spam from any brand.  In 2024, please be less spammy with your brand
    on social.  Please continue to follow me
    for my next freshly brewed blog  Have a
    question?  I’d love to hear from
    you.  Please email me at
    acupofjoemedia@gmail.com.  Thanks so much
    for joining me and be sure to have a great day on Social!









    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/thesocialbarista/message
    Support this podcast: https://podcasters.spotify.com/pod/show/thesocialbarista/support

    • 1 min
    Is your vibe alive on social media?

    Is your vibe alive on social media?

    Is
    your vibe alive on social media?  Hello,
    I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A
    Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple
    and easy-to-use tips for leveraging the power of Social Media to help grow your
    customer or donor base.  I’ve been
    helping radio stations, small businesses and nonprofits engage with their
    audiences on Social since the days of MySpace back in the early 2000s.  What’s the definition of vibe?  It's the atmosphere of a place as
    communicated to and felt by others.  Your
    brands vibe on social matters as much or more as the vibe represented in your
    brick and mortar, online store, and in face to face interactions.  Matching your vibe across all possible places
    and platforms is of utmost importance. 
    If it’s different or even slightly off in any fashion you could lose a
    customer, donor or volunteer.  My advice
    is to first define ‘your why’ and then ask your customers, donors, and support
    staff to define what you do.  You can use
    this valuable info to develop your vibe both in person and online.  Then proudly show off that vibe on social
    media in a fun, concise, and consistent basis. 
    Please continue to follow me for my next freshly brewed blog. Have a
    question?  I’d love to hear from
    you.  Please email me at
    acupofjoemedia@gmail.com.  Thanks so much
    for joining me and be sure to have a great day on Social!









    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/thesocialbarista/message
    Support this podcast: https://podcasters.spotify.com/pod/show/thesocialbarista/support

    • 1 min
    Why Is Social Media So Negative?

    Why Is Social Media So Negative?

    Have
    you ever heard anyone say that social media is so negative?  I have many times.  Hello, I’m Joe Laber, The Social Barista and
    Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup
    of Social where I aim to give you simple and easy-to-use tips for leveraging
    the power of Social Media to help grow your customer or donor base.  I’ve been helping radio stations, small
    businesses, and nonprofits engage with their audiences on Social since the days
    of MySpace back in the early 2000s.  When
    I hear someone tell me that social media is so negative, and I quickly tell them
    they should think about getting better, more positive friends.  Remember social media is only going to show
    you what you want to see.  Please allow
    me to repeat that.  Social media is only
    going to show you what you want to see. 
    It’s built that way.  Simply put
    if your friends and family that you chose to follow and interact with continue
    to lean on the more negative/controversial side and you continue to interact
    with them, you will see more of their posts and posts just like them in your
    feed.  If you choose to unfollow and stop
    reacting to all the negative and choose to follow and react to more positive
    posts, your feed will slowly change for the better.  I choose to use social media for a more
    positive outcome from input to output. 
    How about you?  Please continue to
    follow me for my next freshly brewed blog. Have a question?  I’d love to hear from you.  Please email me at acupofjoemedia@gmail.com.  Thanks so much for joining me, and be sure to
    have a great day on Social!









    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/thesocialbarista/message
    Support this podcast: https://podcasters.spotify.com/pod/show/thesocialbarista/support

    • 1 min
    Curb appeal matters!

    Curb appeal matters!

    Curb
    appeal matters!  Hello, I’m Joe Laber,
    The Social Barista and Branding Expert coming to you from my A Cup of Media
    studio. Welcome to A Cup of Social, where I aim to give you simple and
    easy-to-use tips for leveraging the power of Social Media to help grow your
    customer or donor base.  I’ve been
    helping radio stations, small businesses, and nonprofits engage with their
    audiences on Social since the days of MySpace back in the early 2000s.  If you’ve ever bought or sold a home, you know
    from experience that curb appeal really matters.  I’ve yet to meet a Real Estate Agent who
    wouldn’t agree.  Drive by a house with
    tall grass and weeds, chipped paint, or a hanging gutter, and you’ll most likely
    drive right on by and dismiss it as an option completely.  I relate this to your Facebook page as well.  Most potential customers, donors, and or
    volunteers will see your Facebook page first. 
    If your profile pic and or your cover graphic do not describe exactly
    what you do in an easy to read, quick, and professional way, the end user will
    move on and likely never come back. 
    Think of your Facebook profile pic and cover graphic as your brand's curb
    appeal.  Need a refresh, I encourage you
    to use Canva.com for a free update to both. 
    And while you are on Facebook doing those 2 updates, please check your about
    section, hours, service area, and contact info and update if needed as well.  Please continue to follow me for my next
    freshly brewed blog. Have a question? 
    I’d love to hear from you.  Please
    email me at acupofjoemedia@gmail.com. 
    Thanks so much for joining me, and be sure to have a great day on Social!









    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/thesocialbarista/message
    Support this podcast: https://podcasters.spotify.com/pod/show/thesocialbarista/support

    • 1 min
    Social media is a verb!

    Social media is a verb!

    Hello,
    I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A
    Cup of Media studio. Welcome to A Cup of Social, where I aim to give you simple
    and easy-to-use tips for leveraging the power of Social Media to help grow your
    customer or donor base.  I’ve been
    helping radio stations, small businesses, and nonprofits engage with their
    audiences on Social since the days of MySpace back in the early 2000s.  A verb is a word used to describe action.  And that’s exactly how you need to think
    about your brand's social handles.  Have
    an action plan for daily, and weekly social media success.  Then put that plan into consistent
    action.  Take action when someone sends
    you a message by replying as quickly as possible.  Take action when someone drops a question in
    the comments.  Reply with an answer in a
    timely manner.  One of your followers
    shared a post?  Take action and thank
    them.  Are you getting the idea?  Consistently treat social media as a verb and
    over time, reap the rewards it can bring your brand.  Please continue to follow me for my next
    freshly brewed blog. Have a question? 
    I’d love to hear from you.  Please
    email me at acupofjoemedia@gmail.com. 
    Thanks so much for joining me, and be sure to have a great day on Social!









    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/thesocialbarista/message
    Support this podcast: https://podcasters.spotify.com/pod/show/thesocialbarista/support

    • 1 min
    Why do custom branded graphics matter?

    Why do custom branded graphics matter?

    Why
    do custom branded graphics matter?  Hello,
    I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A
    Cup of Media studio. Welcome to A Cup of Social, where I aim to give you simple
    and easy-to-use tips for leveraging the power of Social Media to help grow your
    customer or donor base.  I’ve been
    helping radio stations, small businesses and nonprofits engage with their
    audiences on Social since the days of MySpace back in the early 2000s.  Does your brand have a logo, how about a
    tagline?  Do you absolutely love your
    logo?  If not, I first suggest addressing
    that issue and hiring a professional graphic artist to design a new one for you.  If you need a logo, I also encourage you to
    invest the time and money in one that speaks your truth.  Once you are satisfied with your logo, I
    encourage you to use Canva.com to start designing graphics for social using
    your logo, branded colors, and custom pics. 
    Custom graphics are much more professional, engaging, and
    effective.  Plus, they’re guaranteed to help
    your brand shine online.  Please continue
    to follow me for my next freshly brewed blog. Have a question?  I’d love to hear from you.  Please email me at acupofjoemedia@gmail.com.  Thanks so much for joining me and be sure to
    have a great day on Social!   









    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/thesocialbarista/message
    Support this podcast: https://podcasters.spotify.com/pod/show/thesocialbarista/support

    • 1 min

Top Podcasts In Education

The Mel Robbins Podcast
Mel Robbins
The Jordan B. Peterson Podcast
Dr. Jordan B. Peterson
Mick Unplugged
Mick Hunt
Coffee Break Spanish
Coffee Break Languages
Do The Work
Do The Work
TED Talks Daily
TED