The Social Barista Joe Laber
-
- Education
My aim is to give you 'a cup' of simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on social since the days of MySpace back in the early 2000s. Support this podcast: https://podcasters.spotify.com/pod/show/thesocialbarista/support
-
Please Stop Spamming Your Followers
If you are doing this, please stop!
Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to
you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to
give you simple and easy-to-use tips for leveraging the power of Social Media
to help grow your customer or donor base.
I’ve been helping radio stations, small businesses, and nonprofits engage
with their audiences on Social since the days of MySpace back in the early
2000s. @follwers @everyone @topfans is
annoying and most likely is received as spam.
You can do it on very rare and really important post occasions BUT
please refrain from making a habit of it.
No one likes their notifications filled with spam from any brand. In 2024, please be less spammy with your brand
on social. Please continue to follow me
for my next freshly brewed blog Have a
question? I’d love to hear from
you. Please email me at
acupofjoemedia@gmail.com. Thanks so much
for joining me and be sure to have a great day on Social!
---
Send in a voice message: https://podcasters.spotify.com/pod/show/thesocialbarista/message
Support this podcast: https://podcasters.spotify.com/pod/show/thesocialbarista/support -
Is your vibe alive on social media?
Is
your vibe alive on social media? Hello,
I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A
Cup of Media studio. Welcome to A Cup of Social where I aim to give you simple
and easy-to-use tips for leveraging the power of Social Media to help grow your
customer or donor base. I’ve been
helping radio stations, small businesses and nonprofits engage with their
audiences on Social since the days of MySpace back in the early 2000s. What’s the definition of vibe? It's the atmosphere of a place as
communicated to and felt by others. Your
brands vibe on social matters as much or more as the vibe represented in your
brick and mortar, online store, and in face to face interactions. Matching your vibe across all possible places
and platforms is of utmost importance.
If it’s different or even slightly off in any fashion you could lose a
customer, donor or volunteer. My advice
is to first define ‘your why’ and then ask your customers, donors, and support
staff to define what you do. You can use
this valuable info to develop your vibe both in person and online. Then proudly show off that vibe on social
media in a fun, concise, and consistent basis.
Please continue to follow me for my next freshly brewed blog. Have a
question? I’d love to hear from
you. Please email me at
acupofjoemedia@gmail.com. Thanks so much
for joining me and be sure to have a great day on Social!
---
Send in a voice message: https://podcasters.spotify.com/pod/show/thesocialbarista/message
Support this podcast: https://podcasters.spotify.com/pod/show/thesocialbarista/support -
Why Is Social Media So Negative?
Have
you ever heard anyone say that social media is so negative? I have many times. Hello, I’m Joe Laber, The Social Barista and
Branding Expert coming to you from my A Cup of Media studio. Welcome to A Cup
of Social where I aim to give you simple and easy-to-use tips for leveraging
the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small
businesses, and nonprofits engage with their audiences on Social since the days
of MySpace back in the early 2000s. When
I hear someone tell me that social media is so negative, and I quickly tell them
they should think about getting better, more positive friends. Remember social media is only going to show
you what you want to see. Please allow
me to repeat that. Social media is only
going to show you what you want to see.
It’s built that way. Simply put
if your friends and family that you chose to follow and interact with continue
to lean on the more negative/controversial side and you continue to interact
with them, you will see more of their posts and posts just like them in your
feed. If you choose to unfollow and stop
reacting to all the negative and choose to follow and react to more positive
posts, your feed will slowly change for the better. I choose to use social media for a more
positive outcome from input to output.
How about you? Please continue to
follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at acupofjoemedia@gmail.com. Thanks so much for joining me, and be sure to
have a great day on Social!
---
Send in a voice message: https://podcasters.spotify.com/pod/show/thesocialbarista/message
Support this podcast: https://podcasters.spotify.com/pod/show/thesocialbarista/support -
Curb appeal matters!
Curb
appeal matters! Hello, I’m Joe Laber,
The Social Barista and Branding Expert coming to you from my A Cup of Media
studio. Welcome to A Cup of Social, where I aim to give you simple and
easy-to-use tips for leveraging the power of Social Media to help grow your
customer or donor base. I’ve been
helping radio stations, small businesses, and nonprofits engage with their
audiences on Social since the days of MySpace back in the early 2000s. If you’ve ever bought or sold a home, you know
from experience that curb appeal really matters. I’ve yet to meet a Real Estate Agent who
wouldn’t agree. Drive by a house with
tall grass and weeds, chipped paint, or a hanging gutter, and you’ll most likely
drive right on by and dismiss it as an option completely. I relate this to your Facebook page as well. Most potential customers, donors, and or
volunteers will see your Facebook page first.
If your profile pic and or your cover graphic do not describe exactly
what you do in an easy to read, quick, and professional way, the end user will
move on and likely never come back.
Think of your Facebook profile pic and cover graphic as your brand's curb
appeal. Need a refresh, I encourage you
to use Canva.com for a free update to both.
And while you are on Facebook doing those 2 updates, please check your about
section, hours, service area, and contact info and update if needed as well. Please continue to follow me for my next
freshly brewed blog. Have a question?
I’d love to hear from you. Please
email me at acupofjoemedia@gmail.com.
Thanks so much for joining me, and be sure to have a great day on Social!
---
Send in a voice message: https://podcasters.spotify.com/pod/show/thesocialbarista/message
Support this podcast: https://podcasters.spotify.com/pod/show/thesocialbarista/support -
Social media is a verb!
Hello,
I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A
Cup of Media studio. Welcome to A Cup of Social, where I aim to give you simple
and easy-to-use tips for leveraging the power of Social Media to help grow your
customer or donor base. I’ve been
helping radio stations, small businesses, and nonprofits engage with their
audiences on Social since the days of MySpace back in the early 2000s. A verb is a word used to describe action. And that’s exactly how you need to think
about your brand's social handles. Have
an action plan for daily, and weekly social media success. Then put that plan into consistent
action. Take action when someone sends
you a message by replying as quickly as possible. Take action when someone drops a question in
the comments. Reply with an answer in a
timely manner. One of your followers
shared a post? Take action and thank
them. Are you getting the idea? Consistently treat social media as a verb and
over time, reap the rewards it can bring your brand. Please continue to follow me for my next
freshly brewed blog. Have a question?
I’d love to hear from you. Please
email me at acupofjoemedia@gmail.com.
Thanks so much for joining me, and be sure to have a great day on Social!
---
Send in a voice message: https://podcasters.spotify.com/pod/show/thesocialbarista/message
Support this podcast: https://podcasters.spotify.com/pod/show/thesocialbarista/support -
Why do custom branded graphics matter?
Why
do custom branded graphics matter? Hello,
I’m Joe Laber, The Social Barista and Branding Expert coming to you from my A
Cup of Media studio. Welcome to A Cup of Social, where I aim to give you simple
and easy-to-use tips for leveraging the power of Social Media to help grow your
customer or donor base. I’ve been
helping radio stations, small businesses and nonprofits engage with their
audiences on Social since the days of MySpace back in the early 2000s. Does your brand have a logo, how about a
tagline? Do you absolutely love your
logo? If not, I first suggest addressing
that issue and hiring a professional graphic artist to design a new one for you. If you need a logo, I also encourage you to
invest the time and money in one that speaks your truth. Once you are satisfied with your logo, I
encourage you to use Canva.com to start designing graphics for social using
your logo, branded colors, and custom pics.
Custom graphics are much more professional, engaging, and
effective. Plus, they’re guaranteed to help
your brand shine online. Please continue
to follow me for my next freshly brewed blog. Have a question? I’d love to hear from you. Please email me at acupofjoemedia@gmail.com. Thanks so much for joining me and be sure to
have a great day on Social!
---
Send in a voice message: https://podcasters.spotify.com/pod/show/thesocialbarista/message
Support this podcast: https://podcasters.spotify.com/pod/show/thesocialbarista/support