H2O In The Know Bottled Water Matters

In this episode of H2O In The Know, we discuss the role water and healthy hydration has in relation to healthy aging. Evan Johnson, PhD, an associate professor in the Division of Kinesiology and Health at the University of Wyoming, joins the podcast to shed light on this topic and discuss his research.

This episode of H2O In the Know features a reading of an article from the March/April 2021 issue of IBWA's Bottled Water Reporter magazine about plastic waste management. The article focuses on the need to improve recycling infrastructure in the United States and abroad, why the U.S. isn't the main contributor to ocean plastics, why more must be done to help bottlers with recycled content mandates, and much more.

We discuss bottled water messaging in today's market with Marketing Consultant Jim Karrh, Ph.D. The bottled water industry is as competitive as it's ever been, due to its popularity being higher than ever. How can brands make themselves stand out?

In this episode we discuss littering, recycling, and beautification with Helen Lowman, president of the nonprofit Keep America Beautiful. The International Bottled Water Association is a proud partner of Keep America Beautiful, and we also discuss projects both organizations are working on to help consumers learn the value of recycling and beautifying their communities.

It's widely known that water is good for the body and is something we need to consume daily, but why? What are all of the effects that water and healthy hydration have on the body? Find out in this episode as we talk to Larry Armstrong, Ph.D, professor emeritus of the University of Connecticut.

In this final episode from the 2018 Berkeley Springs International Water Tasting, we discuss the bottled water industry's rise in recent decades with Jane Lazgin, former communications director for Nestle Waters North America. Jane also received the event's Lifetime Achievement Award, and she discusses her successful career which spanned 40 years in the bottled water industry.