The Affiliate Marketing Podcast Lee-Ann Johnstone - Founder of Affiverse

This week on the Affiliate Marketing Podcast, we have a very special episode. Lee-Ann brings you a sneak peek at what we experienced at this year’s AMPLIFY Summit, brought to you by Affiverse. This year’s content was streamed to more than 2,500 of you lovely listeners that joined the event! In case you missed it, we are spending the next two weeks taking a look back at what was learned at the event, during both days.

Listen to find out more about:
Raising capital and managing affiliates with modern financing is a challenge in the affiliate marketing industry.Emerging markets like Asia, Africa, and South America offer opportunities for growth in affiliate marketing.Future trends and the use of AI are important considerations for running successful affiliate programs.Key segments of this podcast and where you can tune in to go direct:
[04:08] Using clever data techniques to make better and more informed decisions.
[09:09] Wider emerging market trends.
[15:00] Future forward – trends you cannot miss.

ELEVATE Summit 2024 – Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.

GET YOUR EARLY BIRD TICKET
Early Bird registration for the ELEVATE Summit is now open, with a Full Two Day Conference pass priced at £149 – when purchased before the 31st May.  Thereafter the tickets will increase to £249 per person for this two-day exclusive event!

Tickets to this two-day conference at Park Plaza Westminster Bridge, include: 
Full two-day conference and keynote speaker line-up (Learning from the best in the industry) Access to specific Masterclasses helping you level up your performance and skills developmentLunch and Refreshments FREE on both daysNetworking and Exhibitor AreaMatch making meetupsA Social Networking partyDon’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.

Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” – If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

We continue with the second half of our conversation featuring guests, Emily Leeb, CEO of Saroca and Claire Adamou, VP of Development at Saroca. They talk to Lee-Ann about affiliate manager burnout – how to recognise the signs, how to handle them and how to approach these things with your manager. We have received a tremendous amount of praise for this important topic being under the spotlight and the relatable insights shared by Emily and Claire. So, let’s waste no time in learning from part two…

Listen to find out more about:
Managing Stress With Active TechniquesAdvocating for Yourself Elevating Emotional Relationship Building Key segments of this podcast and where you can tune in to go direct:
[02:45] Practical tips to manage stress
[10:10] 140 minutes, every seven days!
[11:54] The SBIA Formula – Situation Behaviour Impact Agreement

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” – If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” 
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 
Subscribe to our podcast HERE!

This week we have not one, but two guest experts – Emily Leeb, CEO of Saroca and Claire Adamou, VP of Development at Saroca. They join Lee-Ann to talk about affiliate manager burnout, from the perspective of two experienced professionals in the iGaming industry. This is a big topic and it gives an eye-opening account, so we have split the episode into two parts. The conversation covers the signs of burnout, the importance of recognising and addressing it, and steps that leaders can take to support their teams….
Listen to find out more about:
Recognising and Addressing Affiliate Manager BurnoutSupporting Teams to Prevent Burnout in the iGaming Industry Recognising the Signs of Burnout
Key segments of this podcast and where you can tune in to go direct: \
[05:44] The Four Zones of Flow
[24:00] Complete a Self-Assessment for Stress and Burnout
[29:00] Bringing humanity back to the workplace 


Rate, Review & Subscribe on Apple Podcasts 
“I love Affiverse’s Affiliate Marketing Podcast.” – If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” 
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 
Subscribe to our podcast HERE!

In this episode, Lee-Ann Johnstone interviews Richard Dennys, CEO of Game Lounge, about his experience in the affiliate marketing industry. They discuss the differences between iGaming and eCommerce marketing strategies, the challenges and opportunities in the iGaming industry, and the importance of collaboration between operators and affiliates. Richard also shares his insights on emerging trends and shifts in affiliate marketing, emphasising the need for diversification and simplicity in affiliate strategies. The episode provides valuable insights for both newcomers and experienced professionals in the affiliate marketing space.

Listen to find out more about:
Richard's Experience in the Affiliate Industry Challenges and Opportunities in iGamingEmerging Trends and Shifts in Affiliate Marketing
Key segments of this podcast and where you can tune in to go direct:
[10:47] Transition from corporate network to publisher
[16:53] Differences between iGaming and eCommerce execution of objectives
[28:43] Consolidation in iGaming

Discover Affiliate Mastery at AM Leaders
Live event. April 16. Miami, FL.
A game-changing Affiliate Manager training workshop where you can learn from industry leaders, fine tune your affiliate program management skills, and stay ahead of the latest affiliate marketing trends in this tell-all Chatham House rules event.
Running in partnership with Hello Partner and Affiverse, this interactive workshop is your path to success. to affiliate program success. Don't miss out on this opportunity to learn from the best minds in the affiliate marketing industry. 
Book your ticket now


Rate, Review & Subscribe on Apple Podcasts 
“I love Affiverse’s Affiliate Marketing Podcast.” – If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” 
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 
Subscribe to our podcast HERE!

This week on the Affiliate Marketing Podcast, Brian McGuigan, Head of Media (Netherlands) at Klarna, joins Lee-Ann. They discuss the Affiliate Proposition of Klarna and how it leverages data to provide a tailored shopping experience for consumers. Brian shares insights on consumer behaviour and payment methods in different countries, as well as the challenges and opportunities of expanding into new regions. Brian also discusses the future of performance marketing and the importance of hyper-personalisation. He provides tips for brands to engage with Klarna and maximise their affiliate campaigns…

Listen to find out more about:
Expanding into New Regions – Challenges and OpportunitiesConsumer Behaviour and Payment Methods in Different CountriesThe Future of Performance Marketing
Key segments of this podcast and where you can tune in to go direct:
[07:45] Product Verticals and Opportunities for Brands.
[13:51] Tips for Affiliate Managers on Engaging with Klarna and Maximising Campaigns.
[24:05] Challenges and Opportunities that Affiliate Managers Can Learn From, Too.\


Discover Affiliate Mastery at AMLeaders
Live event. April 16. Miami, FL.
A game-changing Affiliate Manager training workshop where you can learn from industry leaders, fine tune your affiliate program management skills, and stay ahead of the latest affiliate marketing trends in this tell-all Chatham House rules event.
Running in partnership with Hello Partner and Affiverse, this interactive workshop is your path to affiliate program success. Don't miss out on this opportunity to learn from the best minds in the affiliate marketing industry. 


Book your ticket now


Rate, Review & Subscribe on Apple Podcasts 
“I love Affiverse’s Affiliate Marketing Podcast.” – If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 


Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” 
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 
Subscribe to our podcast HERE!

Welcome to a brand new season of the Affiliate Marketing Podcast. We are delighted to launch Season 16 with a huge player in the affiliate and media industry. Sharon Rechter is the Co-Founder and President of First Media, a leading media publisher with over 250 million followers and reaches 71% of US women every month across its brand portfolio. As President she has grown the business from a single linear cable channel to a global media business with over 200 employees across three countries. Sharon has created a phenomenal business empire and shares some of the best advice for affiliate managers and publishers just starting out….

Listen to find out more about:
How Sharon got to where she is todayThe consumer and content relationship ‘Data is King’ discussion‘Ad Fatigue’ – why if you're married to a concept, you can't grow and expand your audiences.
Key segments of this podcast and where you can tune in to go direct:
[11:20] The importance of content access[15:00] Why a brand needs to allow affiliates the freedom to get different results[33:15] Future trends
Discover Affiliate Mastery at AM Leaders
Live event. April 16. Miami, FL.
A game-changing Affiliate Manager training workshop where you can learn from industry leaders, fine tune your affiliate program management skills, and stay ahead of the latest affiliate marketing trends in this tell-all Chatham House rules event.
Running in partnership with Hello Partner and Affiverse, this interactive workshop is your path to success. to affiliate program success. Don't miss out on this opportunity to learn from the best minds in the affiliate marketing industry. 
Book your ticket now


Rate, Review & Subscribe on Apple Podcasts 
“I love Affiverse’s Affiliate Marketing Podcast.” – If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. 
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” 
Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. 
Subscribe to our podcast HERE!