Bring Your Product Idea to Life Vicki Weinberg

What is commercial design? And how can it help you sell more of your products?
Today my guest on the podcast is Lucianne Soley of Soley Creative. Soley Creative empowers people and brands to be seen, heard, and understood through commercial visual communication and brand guardianship. They build brands that thrive in the present and the future. 
Lucianne joins me to explain what commercial design is and how it can help you as a product creator sell more. We discuss the importance of making sure that everything that you produce visually has a purpose and functions well, whether that's getting people in your email list, or making sales on your website. Lucianne also shares some valuable insights into customer profiles and behaviours learnt from her years of experience supporting major household brand names. 
It’s a fascinating topic that we’ve never covered before, and I am sure you will come away with lots of ideas for this you can do to tweak and improve the performance of your website, emails, social media and more. 
The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Soley Creative Website
Soley Creative Instagram
Soley Creative Threads
Soley Creative Pinterest
Lucianne Soley Linked In 
Soley Creative LinkedIn

This episode is sponsored by Aubergine Legal
Do you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes?  Are you losing sleep worrying about a piece of legislation that you might not be complying with?  Perhaps you need some help with your client contracts or your data protection compliance?  Or maybe you worry that your website doesn’t have the right documents or legal notices in the right place?  Perhaps you have a brand that you want to protect with a trademark?  
Do you want to outsource it all and eliminate your worries?
Then get in touch with Aubergine Legal, a friendly commercial legal consultancy.  Offering practical and clear commercial legal advice without the overwhelming legal jargon.  Taking the worry away and helping you to protect your business and minimise your risks. Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help.
Aubergine Legal Website
Get In Touch with Aubergine Legal
Aubergine Legal Blog
Aubergine Legal Shop which includes FREE Cookie Guide, FREE Business Start Up Legal Checklist, and paid for resources including a Guide on Selling to the USA

LET’S CONNECT
Join my free Facebook group for product makers and creators
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Today my guest is Michael Crinnion  from Mind Body Goals Ltd. Michael designs and makes high quality wellbeing products that help people bring proven techniques like breathwork into their lives in a way that's easy to maintain, enjoyable, and has a real positive impact.
Michael has created the Luma Cube, a beautifully designed zen-like cube that aids you with different breathing techniques without needing to go on your phone for an app. Taking people away from their screens has been one of the key USPs of the Luma Cube. 
Michael and I spoke a lot about the benefits of breathing and the positive impact that breathing can have on your well being. Michael is passionate about the importance of teaching these techniques to everyone, including really young children, to help them have the tools they need as they sort of navigate life. 
We discussed how Michael used his design and engineering experience, and 3d printers to create prototypes. Michael shares the importance of getting an investor early on, and his experiences selling his product on Amazon. 
If you are looking at selling on Amazon, Michael is really honest about the journey, and shares the mindset and approach he took to make it a success.
The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Luma³ Website
Luma³ Facebook
Luma³ Instagram
Michael Crinnion Linked In
PDM Consultancy
This podcast was sponsored by Tonbridge Accountants
"Welcome to Tonbridge Accountants, where creativity meets clarity in business finance. 
Wendy and Laughton are not just accountants; they're your partners in navigating the complexities of business finance. 
We simplify VAT, corporation tax, and crucial cash flow management, guiding you through decisions like company purchases or setting up a new business.
Our approach is personal. 
We work closely with creative entrepreneurs, providing a virtual finance office that ensures you have the financial support and clarity your business needs to thrive. 
With us, it's more than accounting; it's about empowering your creative venture with strategic financial insights.
Tonbridge Accountants is the partner you need to unlock financial clarity and freedom, allowing you to focus on what you do best: creating. 
We're the missing piece in your creative journey, ready to transform your business finance into a strength.”
LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me 
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: a...

To celebrate passing the 200th episode of Bring Your Product Idea To Life, I decided to catch  up with past guests, to see what happened next in their product business, and where they are now.
Today’s guests were all on my podcast in 2021. It’s fascinating hearing where their business has taken them, the highs and lows, and how their advice for other product business owners has changed over the years.
One of the main messages that came out of it was the importance of perseverance, how businesses naturally evolve, building your range and being willing to pivot when needed.
The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

2021 Podcast Episode 47 - Ruth Bussey - Ink and Scribbles
Ink and Scribbles Website
Ink and Scribbles Instagram

2021 Podcast Episode 57 - Joe Shortt - Trip Clip
TripClip Website
TripClip Instagram

2021 Podcast Episode 59 - Vanessa Afful - MBPH Aromatherapy
Made By Pure Hands Website
MBPH Aromatherapy Instagram

2021 Podcast Episode 71 - Nancy Powell - Herd Bags
Herd Bags Website
Herd Bags Instagram

2021 Podcast Episode 73 - Silvina De Vita - My Papercut Forest
My Papercut Forest Website
My Parpercut Forest Instagram

2021 Podcast Episode 84 - Creating and selling planners - with Janet Murray
Janet Murray Website
Janet Murray Instagram

2021 Podcast Episode 88 - Why your product needs to be on Amazon - with Cara Sayer, Snooze Shade
SnoozeShade Website
SnoozeShade Instagram

a...

Today my guest is Daniel Twiss from Soul Fruit, a company revolutionising dried fruit snacks. Soul Fruit makes new and exciting dried fruit snacks using the best quality tropical fruits simply dried into crunchy chips or chewy slices. Their flavours include fruits I have never tried - dragon fruit and jackfruit.
Daniel shares with us the riveting story of how he and his wife took their love for exotic fruits in Asia and transformed it into a successful business, despite having no prior background in food or retail. Their mission? To bring guilt-free, fun, and authentically delicious snacking experiences to the UK market, and maybe your taste buds as well.
We'll dig into the perseverance required to break into retailers and online platforms like Amazon, how embracing sustainable practices and community giving sets their brand apart, and why focusing on single-ingredient, honest products might just be the key to winning over modern consumers. Whether you're already selling products or just starting to shape your ideas, this episode offers tangible insights into the dedication, passion and can-do attitude needed to make your product stand out in a crowded market.
The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Soul Fruit Website
Soul Fruit Instagram
Soul Fruit Facebook
Soul Fruit Pinterest
Blue Dragon Children’s Foundation
Bread and Jam

This podcast was sponsored by Tonbridge Accountants
"Welcome to Tonbridge Accountants, where creativity meets clarity in business finance. 
Wendy and Laughton are not just accountants; they're your partners in navigating the complexities of business finance. 
We simplify VAT, corporation tax, and crucial cash flow management, guiding you through decisions like company purchases or setting up a new business.
Our approach is personal. 
We work closely with creative entrepreneurs, providing a virtual finance office that ensures you have the financial support and clarity your business needs to thrive. 
With us, it's more than accounting; it's about empowering your creative venture with strategic financial insights.
Tonbridge Accountants is the partner you need to unlock financial clarity and freedom, allowing you to focus on what you do best: creating. 
We're the missing piece in your creative journey, ready to transform your business finance into a strength.”

LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me 
Buy My Book: Bring Your Product Idea To Life
If you enjoy this

Rebecca Hilliard is an eCommerce expert with 12 years of experience working in the eCommerce industry for brands such as Jimmy Choo, French Connection, ME+EM, Mylands and This Works. I now support premium direct-to-consumer brands with their customer retention strategies to drive revenue, loyalty, and business profitability.
We discuss how often brands prioritise customer acquisition over customer retention, missing out on a more cost effective way to grow. Rebecca shares lessons that independent brands can take from the high street names that she has worked with, and the advantages smaller brands have such as being more agile and able to respond to trends.
Rebecca shares the tools you can use to really understand how your customers behaviours on your website. We then discuss different methods for making your customer feel valued, and how to leverage this in your marketing.
Finally we dig into why customer retention  matters so much, and how to improve it. 
It’s a great, thought provoking episode, and a good one to listen to wherever you are in your product journey.
The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Rebecca Hilliard & Co Website
Rebecca Hilliard Instagram
Rebecca Hilliard Linked In
Hot Jar
Triple Whale
Sweet Analytics

LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me 
Buy My Book: Bring Your Product Idea To Life

This podcast was sponsored by Tonbridge Accountants
"Welcome to Tonbridge Accountants, where creativity meets clarity in business finance. 
Wendy and Laughton are not just accountants; they're your partners in navigating the complexities of business finance. 
We simplify VAT, corporation tax, and crucial cash flow management, guiding you through decisions like company purchases or setting up a new business.
Our approach is personal. 
We work closely with creative entrepreneurs, providing a virtual finance office that ensures you have the financial support and clarity your business needs to thrive. 
With us, it's more than accounting; it's about empowering your creative venture with strategic financial insights.
Tonbridge Accountants is the partner you need to unlock financial clarity and freedom, allowing you to focus on what you do best: creating. 
We're the missing piece in your creative journey, ready to transform your business finance into a strength.”

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: a...

If you have ever taken a small child swimming you know the struggle of getting them dry afterwards. 
My guest this week decided to solve this problem. Karen Burke is the founder of Go Goosey is an online retail company that sells her unique product, the Kids unisex quick drying onesie and microfibre towel. We talk about the process of designing and creating the product, and the importance of not rushing this stage.
We also talk about the USP for Karen's products. Karen is really good at articulating what makes her product so unique. Everywhere I see her, whether it's on Amazon or on her website, she's just nailed her USP and how she talks about her products. I think that's something that lots of us can learn from. Plus there are lots of little nuggets about mindset and overcoming challenges that I am sure you will find helpful. All in all it’s another great episode. 
The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Go Goosey Website
Go Goosey Instagram
Go Goosey Facebook
Go Goosey Tik Tok
Karen Burke Linked In
Smarter Society
LET’S CONNECT
Join my free Facebook group for product makers and creators
Find me on Instagram
Work with me 
Buy My Book: Bring Your Product Idea To Life

This episode was sponsored by Jennifer Cooper Timesaver
Jenny is a timesaving business mentor and strategist. She empowers purpose led entrepreneurs to achieve more in their business by being savvy with tech, growing their visibility and detangling mindset blocks. With over 20 years of business and retail experience, Jenny combines compassionate mentoring, custom solutions and commercial know how to help you grow a profitable feel good business.
Jenny is the founder of Team Timesaver, who specialise in providing done for you business services, covering social media, email list & podcast management, website tweaks and business management tool set ups.
Find out more about how Jenny can help you at www.jennifercoopertimesaver.com
Instagram - @jennifercoopertimesaver
Linked In - https://www.linkedin.com/in/jennifer-cooper-timesaver/
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