Marketing with Purpose MayeCreate Design

A pretty website is one thing. One that sells is quite another.
And writing copy that sells is not easy! It’s a marriage of education and psychology, both an art and a science.
In this episode, our favorite sales copywriter tells just how she does it, workshop style!
Tiff Carey digs deep into levers we can pull for major conversions including:

How to use sexy bullets to entice window shoppers to become long-time buyers
Using social proof/testimonials to carry prospects through the sales conversation
When to replace emotional appeals with data/factoids to gain reader trust
Using buttons - how many is too many and how many isn't enough

Transform your copy from pretty to profitable with Tiff's advice!
Get the full transcript and links to Tiff’s contact info on our website: https://mayecreate.com/blog/creating-a-sales-page-that-sells/

We promised you in Podcasting 101 Part 1 that Monica would flip on her tech switch and now she's here to deliver.
She geeked out (and loved EVERY minute of it ) explaining the ins and outs of:

Hardware: We start with the basics - microphones. Then dig into essential accessories to enhance your recording setup and minimize background noise.
Software: Navigating recording and editing software can be daunting, but fear not. We outline options for beginners along with tips for remote interviews to maintain audio quality.
Podcast Hosting: Hosting service comparison complete with checklist to help you pick the one that’s right for you.
Podcast Website: The best ways to share your podcast on your site from simple to SEO boosting.
Production Management: Tips to save time and streamline your podcasting workflow plus our favorite tools.

Join Monica in this Podcasting 101 Part 2 episode to put your podcast startup tech worries to rest!
Read the fully formatted blog post and download the PDF guide to accompany this episode at: https://mayecreate.com/blog/podcasting-101-podcast-startup-tech-talk/
Make sure to hop back over to part 1 of this series for our podcast start up checklist to guide you through 3 strategic pre-recording decisions: Your human resources (for set up and production), publishing schedule, and show details.

We’ve fielded a lot of questions about starting podcasts lately. Enough questions we started to think the universe was telling us we should do a few podcasts about starting a podcast. 
Luckily, with over 200 episodes under our belt, we're getting this whole podcast thing figured out.
We cataloged our misadventures and advice into two podcast focused episodes starting right here with:
Podcasting 101 Part 1: Getting Started Checklist 
A practical checklist to guide you through the essential 3 pre-recording decisions: your show's human resources, frequency, and brand details.
Read the fully formatted blog post and download the PDF guide accompanying this  episode at: https://mayecreate.com/blog/podcasting-101-getting-started-checklist/
Stay tuned for Podcasting 101 Part 2: Tech Talk 
(This publishes in a few weeks but you can listen now on our website!)
In this episode we go full tech geek on you and explain the ins and outs of choosing the right equipment, technical aspects of recording, editing, podcast website set up, podcast host comparisons, and production management tips.
 
 

Monica is a website builder by trade…you’ve probably figured that out by now. 
But a website that can’t be found is about as useful as a screen door on a submarine. 
Which makes her a student of SEO…FOREVER. Because it changes faster than a Nascar pit crew. 
And it’s not one dimensional either, Search Engine Optimization (SEO) is mutli-faceted. The MayeCreate team’s responsibility is to build a website Google can be friends with. Which is a huge part of the SEO pie. But what about all the other things?
That’s where Nina Gibson comes in. She’s done SEO for some big brands…Yankee Candle, Caboodles, Orvis, National Geographic to name a few.
Monica got to pick her brain in this episode and ask questions like:

How does SEO work?
What common mistakes do we need to avoid?
What changes is Google making right now that we need to know about?
How is AI affecting SEO?

She took a lot of notes from this episode…so grab a pen and paper (or just download the transcript) and let’s get to some SEO business!
Get the full transcript and episode summary on our website: https://mayecreate.com/blog/seo-fundamentals-2024-forecast-with-guest-nina-gibson/

Domain
Hosting
Website
 
Sooooo intangible…yet so important for your business. We talk about these things everyday but for normal humans they’re a question factory…

What even is a domain? 
How do you get one? 
How do you connect it to everything?
And what the heck is hosting? 
Do you need it?
How do you know which one you need?

So if you’re up to your neck in questions, this episode is for you.
Together we'll unravel the role of domain name and domain registrars then move on to decode hosting for you—shared, VPS, dedicated—so you can know which is right for you.
Let's get to business!
Read the fully formatted blog post to accompany this episode on our website: https://mayecreate.com/blog/whats-the-difference-between-domain-hosting-and-website/

The latest episode of Marketing with Purpose, features none other than Chris West, President of West Contracting. ️
Chris and his team spent the past year in a cycle of change, reevaluating their internal structure, figuring out what works and what doesn't, and charting their course for the future. 
As part of their marketing team, it's been awesome to be a part of the journey!
Today we’ll dig into:

How they are continuing to strengthen company culture through recent changes but keeping what works, including their employees, who have an average tenure of over 10 years!
What it's like working in a family business (Chris is the 3rd generation to manage West Contracting) and how they transitioned from each generation to keep the company strong.
Tap into Chris's never-give-up attitude. Even if you're a steadfast procrastinator like him, he's got some wisdom to share on how to still get things done and find success.

We've been lucky enough to get to work with Chris for many years now and are proud to share his story through the West Contracting marketing. Now, we're excited to get to share it with you in this episode! 
Get the full transcript and episode summary on our website: https://mayecreate.com/blog/paving-the-way-insights-from-three-generations-of-success-with-guest-chris-west/