7 episodes

Create a profitable web design business using the proven frameworks, systems and strategies developed by host Shannon Mattern, founder of the Web Designer Academy where she’s helped hundreds of women web designers just like you to create profitable, sustainable, scalable web design businesses.
 
Profitable Web Designer is your go-to resource for marketing, mindset, money, management and mentorship, and Shannon is the no-fluff, all heart, BFF-style mentor you’ve been looking for. You’ll love her honest approach and appreciate her passion for helping other women in the web design space create businesses that provide freedom, flexibility and financial independence. 

Profitable Web Designer with Shannon Mattern Shannon Mattern

    • Business
    • 5.0 • 7 Ratings

Create a profitable web design business using the proven frameworks, systems and strategies developed by host Shannon Mattern, founder of the Web Designer Academy where she’s helped hundreds of women web designers just like you to create profitable, sustainable, scalable web design businesses.
 
Profitable Web Designer is your go-to resource for marketing, mindset, money, management and mentorship, and Shannon is the no-fluff, all heart, BFF-style mentor you’ve been looking for. You’ll love her honest approach and appreciate her passion for helping other women in the web design space create businesses that provide freedom, flexibility and financial independence. 

    Why You Don’t Need to be a Web Developer to Charge Premium Prices

    Why You Don’t Need to be a Web Developer to Charge Premium Prices

    Welcome to episode 6 of the Profitable Web Designer Podcast where we’re committed to helping web designers stop undercharging, over-delivering, overworking and create profitable, sustainable web design businesses. 
    I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place. 
    Love the show? Tap here to leave us a rating and review!
     Today I’m talking with Emma Kate, the go-to WordPress educator, mentor and master of helping web designers like us create beautiful websites without development. She also co-hosts The Designer Boss Podcast which is an amazing guide and resource for web and graphic designers. 
    “Building wordpress websites with Divi or Elementor is just as easy. Once you know that tool, you don’t need to know how to code.” -Emma Kate 
    Today we’re gonna talk about why you don’t need to be a web developer to charge premium prices.
     
    3 powerful takeaways from my conversation with Emma that is gonna change your business forever:
     
    ●     You don’t need code to build on WordPress, a page builder is all you need 
    ●     Removing the middleman means you can charge more for your services
    ●     You’re better able to empower your clients when you’re also the web developer 
    “I think we should be charging more for doing elemental websites then we should be for hard coded or harder to edit websites.” -Emma Kate
     
    We also chat about how Emma:
    ●     Used page builders like Divi and Elementor as her secret weapon
    ●     Cut out the middleman to 3X her income and provide a better experience for her clients
    ●     Simplified the process to support her clients without overwhelm
     
    Follow Emma Kate:
    Podcast: https://designerboss.co/podcast/
    Instagram: https://www.instagram.com/designerboss.co/
    Designer Boss Website: https://designerboss.co/
    Emma’s Website: https://emmakate.co/
      
    If you’re ready to raise your prices, work with dream clients and take control of your web design business, then I wanna invite you to apply to work with us inside the Web Designer Academy! 
    Simply head to https://webdesigneracademy.com, click the big Apply to Work with Us button, tell us about where you’re at now and where you’d like to be, and if we think our strategies are a good fit for your goals, we’ll invite you to learn more about our proprietary pricing frameworks and hear directly from us how we work with our students to empower them to create $10K revenue months. 
    Zero obligation, zero pressure, we teach and live the exact opposite of pushy and sales-y, filling out that application is simply a chance for you to find out what unique opportunities we see for you and your business and to get all of the information you need to decide if working together is right for you.
     
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 34 min
    Running a Web Design Business in an Uncertain Economy

    Running a Web Design Business in an Uncertain Economy

    Welcome to Episode 5 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses.
    I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place. 
    Love the show? Tap here to leave us a rating and review!
    Today’s episode is a special replay of a Live Web Designe Business Stragegy Call exclusively for accepted applicants!
    Before we dive in, if you’re ready to transform what you think about how much you can charge, raise your prices and work with your dream clients, then I wanna invite you to watch our Profitable Pricing Framework training for web designers. Just head to https://webdesigneracademy.com/pricing and I’ll send the free training straight to your inbox.
    In this Q+A I answer questions like:

    How do I charge sustainably and profitably in an uncertain economy?

    How do I determine what my skills are worth?

    How do I find new clients? I feel like I’ve hit a wall…

    How do I market as an introvert?

    How do I get clients to commit + follow through on deadlines and SO MUCH MORE!



    If you’re ready to raise your prices, work with dream clients and take control of your web design business, then I wanna invite you to apply to work with us inside the Web Designer Academy!
    Simply head to https://webdesigneracademy.com, click the big Apply to Work with Us button, tell us about where you’re at now and where you’d like to be, and if we think our strategies are a good fit for your goals, we’ll invite you to learn more about our proprietary pricing frameworks and hear directly from us how we work with our students to empower them to create $10K revenue months.
    Zero obligation, zero pressure, we teach and live the exact opposite of pushy and sales-y, filling out that application is simply a chance for you to find out what unique opportunities we see for you and your business and to get all of the information you need to decide if working together is right for you. 
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 3 min
    How to Run a Profitable Web Design Business

    How to Run a Profitable Web Design Business

    Welcome to Episode 4 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses.
    I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place. 
    Love the show? Tap here to leave us a rating and review!
    Today we’re talking about what it means to have a profitable web design business, and how to grow sustainably!
    Before we dive in, if you’re ready to transform what you think about how much you can charge, raise your prices and work with your dream clients, then I wanna invite you to watch our Profitable Pricing Framework training for web designers. Just head to https://webdesigneracademy.com/pricing and I’ll send the free training straight to your inbox.
    In this episode, I’m gonna cover:

    Why profitability and sustainability go hand in hand

    How to break down the numbers for YOUR specific business

    The formula I use to breakdown my business expenses

    How to reverse engineer your goals to set your prices

    Why more clients IS NOT the answer to more revenue



    Key takeaways from this episode:

    If you hide from your numbers, you won’t know what you don’t know. The pathway to sustainability is all in knowing how to use your numbers,

    The secret to a profitable, sustainable business is QUALITY over QUANTITY - more clients does NOT equal more revenue, and it leads to burnout.

    If you’re ready to raise your prices, work with dream clients and take control of your web design business, then I wanna invite you to apply to work with us inside the Web Designer Academy!
    Simply head to https://webdesigneracademy.com, click the big Apply to Work with Us button, tell us about where you’re at now and where you’d like to be, and if we think our strategies are a good fit for your goals, we’ll invite you to learn more about our proprietary pricing frameworks and hear directly from us how we work with our students to empower them to create $10K revenue months.
    Zero obligation, zero pressure, we teach and live the exact opposite of pushy and sales-y, filling out that application is simply a chance for you to find out what unique opportunities we see for you and your business and to get all of the information you need to decide if working together is right for you. 
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 24 min
    How to Stop Overworking Without Letting Down Your Web Design Clients

    How to Stop Overworking Without Letting Down Your Web Design Clients

    Welcome to Episode 3 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses.
    I’m Shannon Mattern, your host and founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re EXHAUSTED from going it alone… well, my friend, you’re in the right place. 
    Love the show? Tap here to leave us a rating and review!
    Today we’re talking about why web designers overwork, and how to stop and get your life back!
    Before we dive in, if you’re ready to transform what you think about how much you can charge, raise your prices and work with your dream clients, then I wanna invite you to watch our Profitable Pricing Framework training for web designers. Just head to https://webdesigneracademy.com/pricing and I’ll send the free training straight to your inbox.

    In this episode, I’m gonna break down:

    9 reasons you might be overworking.

    Why not having a set schedule is actually the opposite of freedom!

    How to prioritize (or even shrink) your to-do list.

    How to set clear boundaries with your clients.

    Why you don’t follow your own work schedule or keep commitments to yourself.

    A surprising reason you might me overworking.

    4 steps you can take to stop overworking and take back control of your time, schedule and money.


    Key takeaways from this episode:


    Overworking often feels like it comes from a good place… but it actually harms you and your clients!

    It’s absolutely possible for you to create the space to do great work for your clients while creating sustainable revenue AND having a life you enjoy.


    If you’re ready to raise your prices, work with dream clients and take control of your web design business, then I wanna invite you to apply to work with us inside the Web Designer Academy!
    Simply fill out the below form, tell us about where you’re at now and where you’d like to be, and if we think our strategies are a good fit for your goals, we’ll invite you to learn more about our proprietary pricing frameworks and hear directly from us how we work with our students to empower them to create $10K revenue months.
    Zero obligation, zero pressure, we teach and live the exact opposite of pushy and sales-y, filling out that application is simply a chance for you to find out what unique opportunities we see for you and your business and to get all of the information you need to decide if working together is right for you. 
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 33 min
    How to Delight Your Clients Without Overdelivering

    How to Delight Your Clients Without Overdelivering

    Welcome to Episode 2 of the Profitable Web Designer Podcast, where we’re committed to helping web designers to stop undercharging, overdelivering, overworking, overworking and create profitable, sustainable web design businesses.
    I’m your host, Shannon Mattern, founder of the Web Designer Academy where we teach the business side of running a web design business, and if you want to make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re tired of going it alone… well, my friend, you’re in the right place. 
    Love the show? Tap here to leave us a rating and review!
    Today we’re talking about why web designers overdeliver (and how to stop doing it without those awkward client conversations or losing out on referrals). 
    Before we dive in, if you’re ready to transform what you think about how much you can charge for web design, raise your prices and work with your dream clients, then I wanna invite you to watch our Profitable Pricing Framework training for web designers. Just head to https://webdesigneracademy.com/pricing and I’ll send the free training straight to your inbox.

    In this episode, we’re gonna talk about what overdelivering is, and I’ll share exactly what’s behind your overdelivering habit.
    We’re gonna cover:

    The 8 reasons why you might be overdelivering.

    How overdelivering can backfire.

    What an “employee mindset” is, and how it sets you up to overdeliver.

    How people-pleasing has you working way more than you need to be.

    Why you might be cramming way too many deliverables into your projects.

    Why you say yes to everything your client asks for even if you want to say no.

    Four ways to STOP overdelivering.

    The one simple yet powerful shift you can make to stop overdelivering for good.


    Key takeaways from this episode:
    Overdelivering usually comes from a really good, generous place… but it not only harms you and your bottom line… it’s also not good for your clients! What?!


    When you stop being a pixel-pusher and step into your role as a trusted advisor, you’ll  delight your clients without overdelivering. 



    So if you’re ready to raise your prices, work with dream clients and take control of your web design business, I wanna invite you to apply to work with us inside the Web Designer Academy.
    Simply fill out the below form, tell us about where you are now and where you’d like to be, and if we think our strategies are a good fit for your goals, we’ll invite you to learn more about our proprietary pricing frameworks and hear directly from us about how we work with our students to empower them to create $10K revenue months.
    Zero obligation and no pressure. We teach and live the exact opposite of pushy and sales-y techniques. Filling out that application is simply a chance for you to find out what unique opportunities we see for you and your business and to get all of the information you need to decide if working together is right for you. 
    Can’t wait to see your application!!



     
     
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 28 min
    Why Web Designers Undercharge and How to Fix it Forever

    Why Web Designers Undercharge and How to Fix it Forever

    Welcome to the very first episode of the Profitable Web Designer Podcast where we’re committed to helping web designers to stop undercharging, over-delivering and overworking and create profitable, sustainable web design businesses.
    I’m your host, Shannon Mattern, founder of the Web Designer Academy where we teach the business side of running a web design business, and if you wanna make a consistent, full-time income as a web designer but you’re struggling with things like pricing, boundaries, mindset and marketing and you’re JUST tired of going it alone… well, my friend, you’re in the right place.
    Love the show? Tap here to leave us a rating and review!
    Today we’re talking about why web designers undercharge and how to fix it forever.
    Before we dive in, if you’re ready to transform what you think about how much you can charge, raise your prices and work with your dream clients, then I wanna invite you to watch our Profitable Pricing Framework training for web designers. Just head to https://webdesigneracademy.com/pricing and I’ll send the free training straight to your inbox.
    In this episode, I’m gonna reveal:

    What undercharging really is (and how to know if you’re doing it);

    Why I undercharged when I first started my web design business;

    The 8 reasons web designers undercharge (hint - your thoughts about money and the value of your skills come into play here… but reason number 8 will blow your mind);

    9 mindset shifts to make to stop undercharging for good.


    Key takeaways from this episode: 
    Spoiler alert: it’s your business and you’re allowed to do whatever you want! That includes charging more for premium services, getting paid while you wait for your client to get back to you and dragging out the project, and holding boundaries.

    It’s not your job to decide how your client spends their money. It IS your job to empower them to make an informed decision for their business by knowing how long you want to spend on a project and how much time it takes so you can price your services accordingly.

    If you’re ready to raise your prices, work with dream clients and take control of your web design business, I wanna invite you to apply to work with us inside the Web Designer Academy.

    Simply go to webdesigneracademy.com, click the big Apply to Work With Us button, tell us about where you’re at now and where you’d like to be, and if we think our strategies are a good fit for your goals, we’ll invite you to learn more about our proprietary pricing frameworks and hear directly from our students on how we work with our students to empower them to create $10K revenue months.

    Zero obligation, zero pressure, we teach and live the exact opposite of pushy and sales-y, filling out that application is simply a chance for you to find out what unique opportunities we see for you and your business and to get all of the information you need to decide if working together is right for you. 

    Can’t wait to see your application!
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 32 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Jhoov6soc ,

You gotta subscribe to this one!

Shannon breaks things down, helps you recognize and conquer that mind trash we all have, and give you actionable, solid, and helpful advice! This is a must-listen for web designers (newbies and pros)!

Zainatain ,

My new favorite podcast!

Shannon has an incredible talent for helping you discover and understand the layers that are holding you back. The best part is that she does it in a way that is empowering and uplifting. I am a member of Shannon’s Web Designer Academy and it has truly changed my life. I’m SO excited that this podcast has launched so that I can continue to grow within this incredible community!

Pattybgud ,

A must listen for web designers

Shannon gives solid advice and busts through all the mind trash we as web designers have. If you haven’t heard her before, she’s a must listen in the web designer community!

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