Write Medicine Alexandra Howson PhD | CME Writer, Educator, Researcher

Virginia Chachati is a pharmacist turned medical writer who embarked on her freelance journey after moving to Germany in 2020. Inspired by the need to work remotely and make a living online, Virginia started a travel health blog that caught a client's attention on Upwork. Despite being underpaid for her valuable work, this experience motivated her to create a community of medical writers focused on fair compensation and support. Virginia established a presence on LinkedIn, where a medical communications agency found and recruited her. Now a full-time freelancer, Virginia enjoys the flexibility of working from home while being able to travel back to the UK for work and family visits.
Join us as Virginia shares her insights on building a thriving medical writing career.
1. Learn how to identify and attract high-quality clients who value your skills and expertise
2. Discover the power of community in setting fair rates and supporting your professional growth

Connect with Virginia
LinkedIn

Resources
Free 61 tips Ebook for medical writers

Timestamps
00:00 Introduction
02:10 Virginia’s journey into medical writing
04:02 Her experience with Upwork
06:31 Being picky about clients
08:29 Importance of writers knowing their worth and setting ground rules
12:56 The power of community in medical writing and solving the problem of Upwork
17:52 Setting fair value in medical writing
21:56 The future of medical writing: AI and social media
26:15 Takeaways from today’s conversation with Virginia

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Are you measuring CME outcomes effectively or just tacking them on at the end?
If you're involved in developing, measuring and reporting on CME outcomes, you know it's become an expected part of the process. But many CME providers still struggle with integrating outcomes throughout program design and implementation. This leads to poor practices like tacking on outcomes at the end, writing vague questions, and creating reports that fail to tell a compelling story. To truly demonstrate the value and impact of your education, outcomes measurement needs to be woven in from the very beginning.
In episode 113 of Write Medicine Wendy Cerenzia and Emily Belcher of CE Outcomes share their hard-won insights on outcomes measurements. Tune in to:
1. Learn why and how to integrate outcomes planning into the earliest stages of educational design 
2. Discover tips for writing effective outcomes questions that align with learning objectives and avoid common pitfalls
3. Understand what makes a compelling outcomes report that ties the story together for stakeholders
Ready to uplevel your outcomes game?
Takeaways
1. Outcomes measurement must be integrated from the beginning of educational planning and design, not tacked on at the end. Take action today by reviewing your process for integrating outcomes measurement into educational design. This will help you identify opportunities to involve outcomes experts earlier. 
2. Effective outcomes questions align with learning objectives, avoid vagueness and confusing options, and consider the target audience, education format, and intended data use. Work with your faculty to carefully craft outcomes questions that align with objectives and will yield meaningful data. And consider pilot testing questions.
3. A compelling outcomes report ties the story together by connecting program goals, educational design, key findings, and important learnings. When you are writing your next outcomes report, challenge yourself to weave a coherent narrative that demonstrates the "why" behind the education and interprets the data to extract relevant insights. Focus on clearly communicating the impact and value.
Connect with Wendy and Emily
CE Outcomes
wendy.cerenzia@ceoutcomes.com
Emily Belcher, Director of Research and Analytics: emily.belcher@ceoutcomes.com

Timestamps
0:00 Introduction
1:05 Measuring Continuing Medical Education Outcomes
2:46 Current State of Outcomes in CME and CPD
5:58 Poor Practices in Measuring Outcomes
10:13 Root Cause of Not Starting with the End in Mind
10:26 Outcomes Standardization Project
18:07 Importance of Internal Consistency in Definitions
19:19 Effectiveness of Outcomes Measurement Frameworks
22:21 Expectations from Supporters in Outcomes Reporting
26:45 Cautious Approach to Using AI in Outcomes Analysis
31:36 Elements of a Good Outcome Story
34:45 Future Directions in Outcomes Analysis and Reporting
38:24 Three Takeaways and Action Steps from Episode 113

Subscribe to the Write Medicine podcast!
Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

Are you struggling to find the most relevant papers for your medical writing projects on PubMed?
You know the importance of having a solid research foundation when working on medical writing projects like clinical practice guidelines, grant proposals, or CME materials. But searching databases like PubMed can feel like falling down a rabbit hole, leaving you frustrated and unsure if you've found the most pertinent literature. This episode of Monday Mentor will help you understand what literature reviews are and how to choose the right type of review for your project, setting you up for more efficient and effective database searches.
Listen to this episode to discover:
1. The essential purposes and elements of a well-crafted literature review 
2. How literature reviews inform a wide range of medical writing projects
3. The different types of literature reviews and when to use each one
Tune in now to learn how to master the art of the literature review and take your medical writing to the next level!

Takeaways
Here are three key takeaways from this episode of Monday Mentor:
1. Literature reviews are essential for providing context, identifying gaps, and synthesizing evidence to support various medical writing projects, from clinical practice guidelines to grant proposals and CME materials.
2. Different types of literature reviews serve different purposes and follow distinct methodologies, such as narrative reviews for broad, critical analysis; systematic reviews for answering focused questions; scoping reviews for mapping research activity; and realist reviews for understanding complex interventions.
3. Selecting the appropriate type of literature review based on your research objectives is crucial for conducting an efficient and effective review that informs evidence-based decision-making in your medical writing projects.

Resources
Literature Review Typologies

Timestamps
00:00 Introduction to searching relevant literature
01:03 What literature reviews are and the different types
02:04 Why do a literature review at all
03:18 What type of medical writing projects do literature reviews serve
06:48 Common types of literature reviews

Subscribe to the Write Medicine podcast!
Subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

If you are an education provider, are you curious about how to use social media platforms like X/formerly Twitter to deliver engaging and accredited CME content? If you're a writer, do you want to know more about how to create social-media-based short-form content?
As a medical educator or content creator, you may be looking for innovative ways to reach healthcare professionals where they already spend time - on social media. Episode 111 jumps into the world of "tweetorials" and explores how you can adapt your educational content for platforms like X/Twitter while maintaining the quality and accreditation standards of traditional CME.
Julie Merten PharmD is my guest, a clinical pharmacist at the forefront of medical writing and CME content development at Chimeric Medical Communications. In today's episode, she shares her strategy for distilling complex medical topics into bite-sized educational content. We'll explore how to take a full clinical data paper, sharpen the key messages, and deliver them in a way that not only educates but engages and fosters interaction. What is the role of imagery, ethical considerations, and the importance of tapping into the right medical niches?
Join us to learn more about crafting compelling short-form CME and take your content to the next level on social media!

Takeaways
1. When creating short-form content for social-media-based CME, keep the scope narrow and focused. If a topic is too complex, consider breaking it up into multiple threads or supplementing with other formats like expert videos.
2. Invest time in creating high-quality, engaging visuals that are optimized for mobile viewing. Infographic-style images and square aspect ratios work well for tweetorials.
3. Emojis, design elements, and questioning techniques are practical tools to hook an audience and convey information quickly. If you adopt these stylistic elements, be aware of cultural interpretations and maintain factual accuracy and appropriateness for mobile consumption.

Connect with Julie
Email: merten.julianna@chimericmed.com
Chimeric Medical Communications, LLC
LinkedIn

Timestamps
00:00 Introduction
02:29 Introducing Julie
04:02 What a Tweetorial is and how it works
05:27 How long threads have been around
06:53 Crafting a Tweetorial tutorial
08:11 Assessing learner engagement on Tweetorials - how people respond and sign up for them
10:56 Creating private communities on X
11:57 Looking at the interaction of learners in a Tweetorial
13:01 Some of the challenges when creating this short-form content
14:33 Teaching and learning considerations with short-form content
15:45 All about emojis
18:01 Moving from long-form to short-form content
19:55 Figuring out what the key messages are
21:10 The scope for patient cases and tutorials
21:40 Ethical concerns
23:16 Considerations on how Tweetorials are assessed
24:01 Evaluating outcome metrics for Tweetorials
25:42 Finding CME on X as a learner
27:08 Key skills to develop for creating effective accredited education content for social media
31:40 Final thoughts on trying short-form content
32:37 Where to connect with Julie
33:21 Tips for creating short-form content for social media-based CME

Subscribe to the Write Medicine podcast!
Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

Are you crafting compelling stories of transformation in your CME needs assessments?
As a CME writer, your ability to identify clinical practice gaps and translate them into actionable learning objectives is crucial for creating needs assessments that lead to impactful education. Episode 110 equips you a framework for developing practice and performance gaps and learning objectives for robust needs assessments that justify the need for education.
Tune in to:

Understand what clinical practice and performance gaps are and how to substantiate them through thorough research

Learn a framework for conducting a comprehensive gap analysis to pinpoint the root causes of practice shortfalls

Discover the key components of well-crafted learning objectives and how to align them with desired outcomes

Let's jump in.

Takeaways
1. Use the question-based framework I shared in the episode to conduct a thorough gap analysis, considering the what, why, who, when, where, and how of the identified practice gap. You'll also find a template for gap analysis in the show notes.
2. Ensure your learning objectives are actionable, measurable, relevant, and aligned with the desired outcome level (e.g., knowledge, competence, performance, patient outcomes).
3. Push yourself to create learning objectives that go beyond knowledge gains and foster practical skill application to drive meaningful practice change.

Resources
Gap Analysis Framework
ACS Tips for Writing Learning Objectives

Time Stamps
00:00 Introduction
00:38 Identifying clinical practice and performance gaps
07:34 Crafting effective learning objectives
08:03 4 rules of thumb when creating learning objectives
09:37 TLDR on learning objectives

Subscribe to the Write Medicine podcast!
Subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.

Are you unknowingly excluding audiences with your medical writing and CME content? 
As a CME professional, ensuring that your content reaches and resonates with diverse audiences is crucial. In a field that shapes the clinical practice and well-being of so many, accuracy and accessibility are non-negotiable. 
Virginia Chachati, a pharmacist turned medical writer, joins me to explore strategies and best practices for crafting inclusive, accessible content that empowers readers and improves health outcomes. 
In EP 109, you’ll:
1. Learn how to optimize your content for people with varying levels of health literacy and digital skills
2. Discover tools and resources to help you create content that meets accessibility standards
3. Understand the impact of inclusive writing on audience engagement and health equity
Don't miss this opportunity to elevate your inclusive content creation skills.

Takeaways
3 Steps you can take toward accessibility and inclusivity. 
1. Familiarize yourself with health literacy principles and accessibility guidelines, such as the Web Content Accessibility Guidelines (WCAG) and the Patient Information Forum's PIF TICK standard.
2. Audit your existing content for accessibility and inclusivity, identifying areas for improvement and implementing best practices.
3. Continuously educate yourself on inclusive writing strategies by following thought leaders, attending workshops, and engaging with resources shared in the episode's show notes.

Resources
Web Content Accessibility Guidelines (WCAG)
Patient Information Forum TICK standard
How to Write Clearly by Tom Albrighton 
Writing Tools: 55 essential strategies for every writer by Roy Clark 
Health literacy as a social determinant of health
National Institutes of Health: What is health literacy?
CME/CE Content Creator's Toolkit
The Utility of Social Media in CME
The Checklist Revolution: Streamlining Healthcare Content for Better Understanding
Cultivating a Visual Mindset: Infographics in Continuing Healthcare Education

Connect with Virginia
LinkedIn
Website

Timestamps
00:00 Introduction
02:22 Virginia’s approach to making medical writing accessible and inclusive
08:59 Resources to support accessibility work
13:06 Takeaways from today’s conversation on accessibility and inclusive content creation

Subscribe to the Write Medicine podcast!
Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.