55 episodes

Have you noticed so much business and marketing content out there is so abstract and airy fairy - what they’re saying sounds good, but what do you actually need to DO?

That’s where the Good Marketing, Good Business podcast comes in, this is where I share practical strategies to help you grow your service based business. Everything from exactly where to find more clients through to how to follow up properly without pestering. 

Your host, Shannon Stone is an award-winning business and marketing consultant and for the last 10+ years she’s been diving in deep with small business owners, helping them to make more sales and get more done in less time.

The Good Marketing, Good Business podcast is here to make your life and business a whole lot easier as long as you’re ready to put in the work - if you’re a good-hearted business owner who wants to grow, this is the podcast you'll want to call home.

Good Marketing, Good Business Shannon Stone

    • Business

Have you noticed so much business and marketing content out there is so abstract and airy fairy - what they’re saying sounds good, but what do you actually need to DO?

That’s where the Good Marketing, Good Business podcast comes in, this is where I share practical strategies to help you grow your service based business. Everything from exactly where to find more clients through to how to follow up properly without pestering. 

Your host, Shannon Stone is an award-winning business and marketing consultant and for the last 10+ years she’s been diving in deep with small business owners, helping them to make more sales and get more done in less time.

The Good Marketing, Good Business podcast is here to make your life and business a whole lot easier as long as you’re ready to put in the work - if you’re a good-hearted business owner who wants to grow, this is the podcast you'll want to call home.

    054: Make More Sales By Increasing Your Prices

    054: Make More Sales By Increasing Your Prices

    Ask Shannon HereYou’ll be guaranteed to make sales from listening to this episode, even though you’re increasing your prices! By listening [and taking notes], you’ll learn:How to incentivise people to buy from you even though you’re increasing your pricesHow to get people who have been thinking about working with you to actually buyingStep by step instructions of run a campaign that helps you to increase your prices.Enjoy!Resources: Website Facebook Facebook Group LinkedIn Instagram ...

    • 13 min
    053: You Are Not Your Client

    053: You Are Not Your Client

    Ask Shannon HereMany business owners don’t realise they can fall into the trap of thinking they are their client, with the same problems, same scenarios, same solutions when in fact it’s not always the case. I always come back to sharing the analogy that a surgeon doesn’t need to have the illness to treat the illness - what I mean by this is; you can be solving far greater problems than the ones you experience in your business, you just need to be reminded who it is you help best.By list...

    • 14 min
    052: Why You Should Finesse Over Your Copy

    052: Why You Should Finesse Over Your Copy

    Ask Shannon HereA few word changes can be the reason for going from crickets to clients, even with a mighty small audience. Every time you get in front of your audience, whether it’s with a social media post, an email or a downloadable, is an opportunity to etch them closer to working with you.By listening [and taking notes], you’ll learn:The power of a headline, how one of my clients went from 0 downloads to 700Even with low audience numbers, why your copy will trump any average conversion r...

    • 16 min
    051: Five Misconceptions Around Hiring A Virtual Assistant

    051: Five Misconceptions Around Hiring A Virtual Assistant

    Ask Shannon HereWhy haven’t you hired a virtual assistant or extra support in your business yet? Far too many business owners will hesitate hiring because they believe they need to make money first or it’s just too much to think about and they’re better off doing everything themselves for the time being. Well, this kind of thinking doesn’t get you very far.By listening [and taking notes], you’ll learn:Common misconceptions that come up when thinking about hiring a VAHow to know what tasks are...

    • 21 min
    050: How I Perfected A Client Generating Strategy

    050: How I Perfected A Client Generating Strategy

    Ask Shannon HereListen as I take you through how we perfected a client generating strategy and how you can too.By listening [and taking notes], you’ll learn:How to develop a strategy that produces resultsWhy testing your strategy in the market is the only way to make informed decisionsHow you can take strategies from good to great which can be the difference between mediocre results and and exceptional results Enjoy!Resources: Website Facebook Facebook Group LinkedIn Instagram If you...

    • 22 min
    049: How Action Creates Answers

    049: How Action Creates Answers

    Ask Shannon HereThe answers you want in order to take action are coincidentally on the other side of taking action. There’s no escaping that you often have to pull the trigger on areas in your business when you’re not quite ready, or you’re unsure, or you don’t have the insight you’d like before taking the leap.By listening [and taking notes], you’ll learn:Three areas in your business where taking in-action often shows upThe 4-step simple action framework to help you move into intentional act...

    • 12 min

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