Strategic Storytelling Pathfinder

Listen in as Jesse and Brian dive into the world of Strategic Storytelling! They share a heartwarming story of how they turned a tricky client meeting into a win-win, providing more value for the same cost and turning the client into a happy camper.Ever wondered about the shift from targeting broad audiences to individual users in marketing? Jesse and Brian break it all down, and let’s just say, it’s a game-changer. They also chat about the pros and cons of the "freemium" model for small busi...

In today's episode of Pathfinder, Jesse and Brian dive into the vibrant world of marketing strategies with a special focus on tried-and-true email marketing compared to the shifting sands of social media platforms. Discover why owning your email list might be your marketing safety net as they dissect the potential upheavals in social media landscapes, like the uncertain future of TikTok.Join the discussion on the value of diversifying your marketing efforts, and why sometimes, focusing on wha...

In this episode of Strategic Storytelling, Jesse and Brian discuss the intricacies of social media platforms and how to effectively use them for marketing purposes. They emphasize the importance of understanding the unique characteristics and audience of each platform, as well as the need to tailor content accordingly. The hosts delve into the differences between platforms such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok, providing insights into their functionalities, aud...

In the latest session of "Strategic Storytelling," Brian and Jesse dive into the whirlwind world of strategic storytelling where every post, reel, and tweet counts. They're unpacking how the game of marketing has transformed with the dawn of social media platforms like Facebook, giving every business, big and small, a chance to have their voice heard. Listen in as they break down why videos are the reigning king of content and how your local coffee shop's latest reel might not always mean mor...

Oh, the wonders of social media! Back in the day, businesses just needed a shiny logo and a catchy jingle, but now, it's all about that genuine connection. In this delightful episode of Pathfinder, our charming hosts Jesse and Brian are diving headfirst into the world of "Strategic Storytelling" and they're bringing you along for the ride!Get ready for a friendly chat about the evolution of branding, from the days of MySpace to the Facebook frenzy, and how it's all about talking the talk and ...

In this episode, we dive into the question: "Why aren't people listening to us?" And the insights we uncover might just change the game for your business.Join us as we explore the challenges businesses face in capturing and retaining their audience's attention in today's noisy world. From understanding the impact of digital age advertising to the strategies businesses can utilize to keep their audience engaged, we've got it all covered.Plus, we break down practical examples from everyday expe...