PR Made Simple

Pippa Goulden
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY
PR Made Simple

PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.  PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR. In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.  Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.

Episodes

  1. 4 DAYS AGO

    11. Authentic PR and Learning By Doing with Hayley Southwood

    In this conversation, Hayley Southwood shares her entrepreneurial journey, emphasising the importance of authenticity, community, and resilience in business. From her beginnings in childcare to launching a vintage ice cream van and eventually founding Southwood Living and the Southwood Social Hub, Hayley illustrates how embracing your true self and saying 'yes' to opportunities can lead to unexpected success. The discussion also highlights the significance of building supportive networks for ...

    40 min

  2. NOV 12

    10. Why Your PR Isn’t Working—And How to Fix It

    In this episode of PR Made Simple, Pippa Goulden breaks down why PR often feels like it’s not working—and what you can do about it. Whether you're working with PR agency, Freelancer or you're DIY-ing it, Pippa debunks common PR myths, explaining why some businesses think PR doesn't work for them. She reveals the secret to successful PR: a strategic, long-term approach that targets the right audience, manages expectations, and aligns with your broader marketing goals. Discover ...

    20 min

  3. NOV 5

    9. The Power of PR: How I've Used It To Grow My Business and Get Known For What I Do (and how you can too!)

    In this episode of PR Made Simple, Pippa Goulden dives into her personal journey of using organic PR to successfully grow her business over the past four years. She shares key insights into how collaboration and networking played vital roles in her PR strategy, stressing the importance of cultivating strong relationships within your industry. Pippa also talks about how generating press coverage and utilizing platforms like social media and podcasts can be highly effective tools for promoting ...

    18 min

  4. OCT 29

    PR Success Story: Storytelling, Mindset, Christmas PR and Incredible Results with Pri Pri's Priya Velusami

    Do you want to know how you can use PR to grow your business? Meet Priya Velusami, founder of Pri Pri and one of my DIY PR members who's done just that.Priya's PR journey is a brilliant example of a small business owner who's used PR to build her brand, use storytelling to connect with her target audience and get her on the radar of some major UK retailers. In this episode Priya highlights her PR successes, her approach to Christmas PR, all the PR routes she maximises alongside tradition...

    34 min

  5. OCT 22

    7. Facing Fear, Rejecting the Ick and Getting Known For What You Do with Caroline Britton

    Buckle up for an insightful conversation as Pippa Goulden sits down with the dynamic Caroline Britton, a powerhouse coach and mentor who's cracked the code on building a personal profile. Get ready to dive deep into Caroline's own journey of conquering her fear of visibility, the importance of authenticity and learn how she skyrocketed her own PR. Plus Pippa and Caroline discuss practical steps to navigate your own fear, to take action, the significance of incremental changes,...

    40 min

  6. OCT 15

    6. Small Biz, Big Results: Unlocking the secrets behind the brands who are nailing their PR

    Pippa Goulden shares the secrets behind the small business owners who are getting amazing PR for their businesses and lets you into their secrets to show you how you can do it yourself too. She talks about the power of taking action, really knowing your audience, and telling stories that stick. Pippa also dives into the art of pitching, how to build meaningful relationships, and why staying proactive in PR is crucial.And once you've had a listen you can: - Follow me on instagram @pippa_t...

    16 min

  7. OCT 8

    5. Brand-building, Fish-FingerGate and using PR to grow your biz with Steph Douglas, founder Don't Buy Her Flowers

    In this episode of PR Made Simple, host Pippa Goulden sits down with Steph Douglas, the founder of Don’t Buy Her Flowers, to chat about her entrepreneurial journey, the role PR has played in her success, and how she’s stayed true to her personal brand. Steph opens up about the challenges of navigating influencer marketing, how she adapted her business after COVID, and why emotional connection is at the heart of her gifting philosophy. They dive deep into the highs and lows of running a s...

    46 min

  8. OCT 1

    4. Let's Get Your PR Started

    In this episode of PR Made Simple, PR expert Pippa Goulden dives into the must-know tips for small businesses looking to kickstart their PR.Pippa walks us through everything you need to have in place before you start, from the importance of high-quality images to really knowing who your audience is.She also shares practical, step-by-step advice on building a media list, looking at whether you need a press release, and boosting your confidence along the way. Whether you’re just starting out or...

    19 min

  9. SEP 24

    3. All the different PR routes (it's not just press!) and how to know which ones to use for your business

    Want to do PR for your business but feel a bit overwhelmed about the different ways to do it? In this episode of PR Made Simple, we're looking at the different PR routes available for your business and working out which ones will be best for you. You'll discover that PR is not limited to press coverage and we're exploring all the different routes such as podcasts, guest blogging, awards, influencer marketing, and collaborations. We'll also look at your PR strategy and ho...

    19 min

  10. SEP 24

    2. The PR Myths That Are Stopping You From Starting

    In this episode we deep dive into the (very) common PR myths that stop small business owners, entrepreneurs and in-house teams from doing PR for their business. Whether it's thinking you need a big budget, a little black book of contacts, to wait until your business is bigger/ better or perhaps it's because you think you can't write. I've heard them all over and over again - and none of them are true or should stop you from doing PR for your business.So if you think you want to do PR but...

    15 min

  11. SEP 24

    1. What is PR? And What Will It Do For Your Business?

    Not sure what PR actually is? You're not alone. PR often feels like a dark art, shrouded in mystery and something that only industry insiders can do. Well not anymore. In this episode we get to the bottom of what PR actually is.Join me, small business PR expert, Pippa Goulden, where I'll be clearing it up once and for all and showing you why PR is so much more than press coverage.And don't worry if you're confused about what PR will do for your business. We'll also be exploring all the d...

    17 min

  12. TRAILER

    PR Made Simple Podcast Trailer

    It's coming - get ready for the launch of PR Made Simple, a brand new podcast with PR expert Pippa Goulden that will show you how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do. In every episode Pippa will be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.Through her expertise, insider tips and real life case studies...

    1 min

Trailer

About

PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.  PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR. In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.  Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.

Information

  • Creator
    Pippa Goulden
  • Years Active
    2K
  • Episodes
    12
  • Rating
    Explicit
  • Copyright
    © 2024 The PR Set
  • Show Website
    PR Made Simple

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