Finding Go-to-Market and Business Model Fit, Setting the Right Marketing Goals, and Marketers as Investors with Emily Kramer

Are you looking for some valuable insights on marketing and community building?

In this episode, Emily Kramer, the co-founder of MKT1 Capital, discusses various topics, including prepping for a podcast as a guest, the challenges of hiring marketers for startups, and the importance of setting impactful marketing goals.

Emily is a fund manager and marketer. Currently, she’s co-founder of MKT1 Capital, an early-stage B2B fund, and also writes MKT1 Newsletter, and teaches Marketing Leadership courses. 

With her background in marketing, Emily shares insights on marketing strategies for startups. She also discussed her experience in marketing and community building, sharing tips on setting goals and testing new strategies. She stressed the need for a targeted approach to marketing and the importance of understanding the audience's behavior and pain points.

The conversation also discusses the importance of understanding the audience, market, and product and setting impact-focused goals rather than quantity-focused goals.

Topics

• Marketing evolution
• Marketing in early-stage startups 
• Early Marketing Career 
• Building Marketing Teams
• Importance of Marketing for Startups 
• Hiring Sales vs. Marketing
• Marketing as an Accelerant 
• Understanding Your Audience 
• Marketing Advantages 
• Targeting the Right Audience
• Setting Marketing Goals, Long-Term Project Goals, Foundational Goals, and Project Goals for Marketing 
• Importance of Quality in Marketing
• Trusting Your Gut

Show Links

• Check out MKT1 Capital & Community
• Connect with Emily Kramer on LinkedIn and Twitter
• Connect with David Khim on LinkedIn and Twitter
• Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

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Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

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Data-Driven Thought Leadership with Alicia Johnston (Spr