190 episodes

The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.

The Long Game Allie Decker, David Ly Khim, Alex Birkett

    • Business
    • 4.7 • 10 Ratings

The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.

    Enterprise SEO, SERP degradation, and the SEO origins of Healthline with Ethan Hays (Moz)

    Enterprise SEO, SERP degradation, and the SEO origins of Healthline with Ethan Hays (Moz)

    Exploring SEO complexities, from tragedy of commons to brand dominance. Google's defenses, content farms, and Healthline's product-led strategy featured. Challenges in SEO investment dissected, advocating for simplicity to drive understanding and investment.

    • 51 min
    Modern SEO, Information Gain, and Organic Revenue Attribution with Parthi Loganathan (Letterdrop)

    Modern SEO, Information Gain, and Organic Revenue Attribution with Parthi Loganathan (Letterdrop)

    Parthi Loganathan, co-founder of LetterDrop, stresses user intent understanding, unique content, and information gain for effective SEO. Evolution of SEO includes multimedia, authenticity, demand creation vs. capture, omnichannel approach, niche targeting, LinkedIn, revenue attribution, brand vs. revenue-focused marketing, SEO trends, and future marketing skills.

    • 50 min
    Counterintuitive CRO Advice for B2B SaaS Websites, the Decision to Sell a Business, and Mental Health for Business Executives with Sahil Patel

    Counterintuitive CRO Advice for B2B SaaS Websites, the Decision to Sell a Business, and Mental Health for Business Executives with Sahil Patel

    Sahil Patel, CEO of Spiralyze, shares his journey to becoming CEO and introduces Spiralyze, a conversion rate optimization company.

    • 1 hr 1 min
    Product Marketing as a Strategic Role, Differentiating from Competitors, and Iterating on Company Narratives at High Growth Tech Companies with Eve Alexander, VP of Product Marketing at Seismic

    Product Marketing as a Strategic Role, Differentiating from Competitors, and Iterating on Company Narratives at High Growth Tech Companies with Eve Alexander, VP of Product Marketing at Seismic

    In this conversation, Eve Alexander, a product marketing leader, discusses with David Khim the evolution and strategic importance of product marketing.

    • 54 min
    Kitchen Side: "Do Nothing," Cope Creep, and Life Lessons from Es Devlin

    Kitchen Side: "Do Nothing," Cope Creep, and Life Lessons from Es Devlin

    The conversation covers various topics related to decision-making, motivation, and experimentation in business and marketing.

    • 47 min
    The Content Ops Challenge, Scaling Great Work, Saving the Internet, and the Risks of SEO-Only Content with David Baum (Relato)

    The Content Ops Challenge, Scaling Great Work, Saving the Internet, and the Risks of SEO-Only Content with David Baum (Relato)

    Alex and David Baum discuss the problems and challenges in content operations and the need for a new generation of software and tools to support the way people work today.

    • 46 min

Customer Reviews

4.7 out of 5
10 Ratings

10 Ratings

dacephas ,

One of my regular listens

Love this podcast. Great guests and real talk about marketing and startups in general. Feels like I’m sitting at a table with the guests and just having a conversation.

Andy Crestodina ,

Driveway moments

Different questions asked of different guests. This is not a typical marketing show at all. Be prepared to find yourself keeping your earbuds in and looking for quiet time to finish listening to a truly in-depth conversation.

TheBSper ,

Awesome Podcast for Freelancers

So many great interviews with freelancers and agency owners — especially in the online marketing and copywriting space. Definitely worth a listen!

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