The Long Game

Allie Decker, David Ly Khim, Alex Birkett
  • 4.7 (10)
  • MARKETING
  • UPDATED WEEKLY
The Long Game

The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.

  1. 3 DAYS AGO

    Kitchen Side: SEO Burpees, Death of Vanity Traffic, and NSM

    Rethinking SEO metrics and strategy: why North Star KPIs, guardrails, and meaningful business outcomes matter more than vanity metrics.

    58 min

  2. DEC 4

    Chris Walker on the CMO's Dilemma, Attribution, and Modern GTM Strategy

    Chris Walker, CEO of Pasetto, discusses customer-centric marketing, demand creation, and the future of attribution and B2B go-to-market strategies.

    51 min

  3. NOV 27

    Kitchen Side: ChatGPT Search, EOY Planning, and Productivity Systems

    Exploring ChatGPT search, SEO insights, custom GPTs, productivity systems, and year-end planning in a caffeinated Friday brainstorming session.

    56 min

  4. NOV 20

    Kitchen Side: The Operations Episode with Gray MacKenzie (ZenPilot)

    Exploring agency operations with Gray MacKenzie of ZenPilot. Insights on scaling teams, balancing innovation and efficiency, and building systems for success.

    58 min

  5. NOV 13

    Why Human Expertise Matters More Than Ever in Content with Katie Kelly

    Katie Kelly, founder of Antiquoted, discusses expert-driven content, diverse voices, and authenticity in marketing.

    52 min

  6. OCT 16

    Kitchen Side: Working In the Business, Founder Mode, and Avoiding the Traffic Trap

    Exploring the balance between working in vs. on a business, founder mode, the "traffic trap," and building organic growth programs effectively.

    52 min

  7. OCT 9

    Kitchen Side: Perfectionism vs Experimentation, The Best Career Advice, and What SEO Programs Need to Succeed

    Exploring perfectionism versus experimentation, urgency in careers, and effective SEO practices. Dive into personal growth, client experiences, and actionable advice.

    50 min

  8. SEP 18

    Kitchen Side: Marketers Caught in False Consensus Bias and Exploring New-ish SEO Strategies

    The hosts discuss false consensus bias and how it affects marketing, exploring its impact on decision-making and customer engagement. They also touch on emerging SEO strategies, including free tools, programmatic SEO, and content localization, offering insights into how businesses can avoid the pitfalls of bias and apply these strategies effectively.

    41 min
See All (212)

4.7
out of 5
10 Ratings

About

The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.

Information

  • Creator
    Allie Decker, David Ly Khim, Alex Birkett
  • Years Active
    2021 - 2024
  • Episodes
    212
  • Rating
    Explicit
  • Copyright
    © 2024 Omniscient Digital, The Long Game
  • Show Website
    The Long Game

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