The Long Game

Allie Decker, David Ly Khim, Alex Birkett
  • 4,7 (10)
  • MARKETING
  • SEMANAL
The Long Game

The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.

  1. HÁ 1 DIA

    Kitchen Side: The Operations Episode with Gray MacKenzie (ZenPilot)

    Exploring agency operations with Gray MacKenzie of ZenPilot. Insights on scaling teams, balancing innovation and efficiency, and building systems for success.

    58min

  2. 13 DE NOV.

    Why Human Expertise Matters More Than Ever in Content with Katie Kelly

    Katie Kelly, founder of Antiquoted, discusses expert-driven content, diverse voices, and authenticity in marketing.

    52min

  3. 16 DE OUT.

    Kitchen Side: Working In the Business, Founder Mode, and Avoiding the Traffic Trap

    Exploring the balance between working in vs. on a business, founder mode, the "traffic trap," and building organic growth programs effectively.

    52min

  4. 9 DE OUT.

    Kitchen Side: Perfectionism vs Experimentation, The Best Career Advice, and What SEO Programs Need to Succeed

    Exploring perfectionism versus experimentation, urgency in careers, and effective SEO practices. Dive into personal growth, client experiences, and actionable advice.

    50min

  5. 18 DE SET.

    Kitchen Side: Marketers Caught in False Consensus Bias and Exploring New-ish SEO Strategies

    The hosts discuss false consensus bias and how it affects marketing, exploring its impact on decision-making and customer engagement. They also touch on emerging SEO strategies, including free tools, programmatic SEO, and content localization, offering insights into how businesses can avoid the pitfalls of bias and apply these strategies effectively.

    41min

  6. 11 DE SET.

    Building a Company in Crisis and Rethinking B2B Marketing with the RINse and Repeat Framework with Marc Thomas

    Marc shares his entrepreneurial journey, from founding Dupol to creating Positive Human. He discusses marketing innovation, customer understanding, and the Rinse and Repeat framework for success.

    50min

  7. 14 DE AGO.

    Kitchen Side: We Get Interviewed by AI Generated Questions

    The hosts explore the creative use of AI in content creation, discussing its role in business strategy and marketing, and reflecting on the importance of focusing on core values and simplicity in business operations.

    49min

  8. 7 DE AGO.

    Kitchen Side: Category Domination in SEO and Why Focusing on Inputs is Underrated

    The hosts discuss focusing on inputs rather than outcomes in SEO, sharing frameworks for organic growth and the stages of SEO program development.

    39min
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4,7
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Sobre

The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.

Informações

  • Criado por
    Allie Decker, David Ly Khim, Alex Birkett
  • Anos de atividade
    2021 - 2024
  • Episódios
    209
  • Classificação
    Explícito
  • Copyright
    © 2024 Omniscient Digital, The Long Game
  • Site do podcast
    The Long Game

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