Apptivate: App Marketing Explained

Remerge
  • 5,0 (11)
  • MARKETING
  • MENSAL
Apptivate: App Marketing Explained

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.

  1. The door to more: DoorDash’s advertising journey - Toby Espinosa (DoorDash)

    HÁ 2 DIAS

    The door to more: DoorDash’s advertising journey - Toby Espinosa (DoorDash)

    In this episode, Apptivate host Taylor Lobdell interviews returning guest Toby Espinosa, the Vice President of DoorDash Ads, about the company’s tremendous growth – from serving local restaurants to enterprise chains and eventually expanding into non-restaurant categories. You’ll learn more about DoorDash’s CPA advertising model that has been key to its success, their newest ad solutions, and the challenges and opportunities that lie ahead.

    34min
  2. Early growth marketing tactics to maximize ROI - Kevin Kawai (NewsBreak)

    6 DE NOV.

    Early growth marketing tactics to maximize ROI - Kevin Kawai (NewsBreak)

    Apptivate: App Marketing Explained

    25min
  3. Apptivate Live: App Growth Summit in SF - Toby Espinosa (DoorDash) & Pan Katsukis (Remerge)

    16 DE OUT.

    Apptivate Live: App Growth Summit in SF - Toby Espinosa (DoorDash) & Pan Katsukis (Remerge)

    In this live edition of the Apptivate podcast, Remerge CEO and co-founder, Pan Katsukis, interviews the Vice President of DoorDash Ads, Toby Espinosa, about the company’s advertising journey – live on stage at the App Growth Summit in San Francisco. DoorDash is now one of the largest marketplaces in the world for delivering food, goods and more, generating over 80 billion in Gross Merchandise Value (GMV). Hear about their humble beginnings in Palo Alto, how they flipped the paradigm for helping restaurants and small businesses to grow through their advertising platform, and where they are today with their retail media network.

    26min
  4. Finding Your App’s North Star for Growth - Michelle Murcia (Storybeat)

    2 DE OUT.

    Finding Your App’s North Star for Growth - Michelle Murcia (Storybeat)

    How do you know you’re on the best path to growing your app? Michelle Murcia, the Head of Growth at Storybeat (a comprehensive image-editing app for social content), unpacks this question for mobile marketers. Michelle discusses the stages, frameworks, and methodologies that she considers essential for driving growth and revenue on mobile.

    27min
  5. CTV and the next frontier in app growth marketing - Peter Hamilton (Roku)

    18 DE SET.

    CTV and the next frontier in app growth marketing - Peter Hamilton (Roku)

    Apptivate: App Marketing Explained

    29min
  6. Overcoming marketing signal loss by testing audiences - Alex Song (Proxima)

    11 DE SET.

    Overcoming marketing signal loss by testing audiences - Alex Song (Proxima)

    Apptivate: App Marketing Explained

    31min
  7. Alternative ad networks for mobile game marketing - Sylvain Etard (Tilting Point)

    4 DE SET.

    Alternative ad networks for mobile game marketing - Sylvain Etard (Tilting Point)

    Apptivate: App Marketing Explained

    23min
  8. Inside DraftKings: Mobile ad attribution - Richard Eiseman (DraftKings)

    28 DE AGO.

    Inside DraftKings: Mobile ad attribution - Richard Eiseman (DraftKings)

    Apptivate: App Marketing Explained

    26min
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Sobre

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.

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