15 min
Fire of Genius, Vol. 13, Ep. 16, Trademarks and Brain Scans Fire of Genius
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- Education
on this episode, Ben, Amelia, and Tianyuan delve into a discussion concerning the utilitization of trademark consumer surveys, the impact of using these surveys in trademark disputes — particularly in likelihood of confusion cases — and the potential risk reduction through the use of brain scans.
on this episode, Ben, Amelia, and Tianyuan delve into a discussion concerning the utilitization of trademark consumer surveys, the impact of using these surveys in trademark disputes — particularly in likelihood of confusion cases — and the potential risk reduction through the use of brain scans.
15 min