First party vs. third party signals with Tido Carriero (ex Meta, Segment, Dropbox)

Today’s guest is Tido Carriero. Tido, Co-Founder at Koala, leverages his engineering and product expertise gained from roles at Segment, Dropbox, and Facebook to steer Koala's vision and innovation. With Koala, Tido spearheads a platform that identifies engaged leads and discerns buying signals in real time, revolutionizing how businesses engage with their best prospects.. Here are three things I learnt from Tido:

• The difference between first and third party intent data
• What the common sources of third party data are and how does reverse IP look up work
• How are folks leveraging Koala to grow