17 episodes

Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords. 

The Marketing Scientists Pranav Piyush

    • Business

Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords. 

    Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)

    Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)

    Today's guest is Sahil Mansuri, the CEO of Bravado, the better way to hire sales talent. Sahil led sales teams since 2008 at companies like Meltwater, Glassdoor, before starting Bravado to change sales hiring for the better. Here are three really interesting conversations I had with Sahil today. Are CMOs better positioned to be CROs?What do sales leaders think about brand versus performance marketing? Is the ZIRP Era growth over?

    • 33 min
    Navigating CMO Challenges and AI in Marketing with Drew Neisser

    Navigating CMO Challenges and AI in Marketing with Drew Neisser

    Today’s guest is Drew Neisser, the CEO of CMO Huddles, a community and learning & development platform for B2B CMOs. Drew has spent the past three decades in the marketing industry, working at renowned firms like Dentsu and JWT before founding his own agency, Renegade. Here's what I learned from Drew:Are humans or AI better at acquiring traffic through content?The top challenges CMOs are currently facing and strategies to overcome themHow to help your CEO understand the value of marketing

    • 44 min
    Striking a balance between brand and performance marketing with Mayur Gupta (Kraken)

    Striking a balance between brand and performance marketing with Mayur Gupta (Kraken)

    Today’s guest is Mayur Gupta, the CMO of Kraken, and former growth and marketing leader at iconic companies like Spotify, Gannett, and Kimberley Clark. He has also been recognized as a top 50 CMO by Forbes. Here’s what Mayur and I talked about: Switching careers from engineering to marketing The four eras of marketing How to balance brand and performance, including a behind the scenes of the F1 sponsorship

    • 44 min
    Optimizing your marketing mix with Rand Fishkin (SparkToro)

    Optimizing your marketing mix with Rand Fishkin (SparkToro)

    Today’s guest is Rand Fishkin. Rand is the co-founder of SparkToro and the founder of Moz. He was also the co -founder of inbound .org, which later sold to HubSpot. Here are three things I learned from Rand:Al the ways marketing attribution is broken.How SparkToro is bringing a new level of audience research to marketers everywhere.How best to optimize your marketing mix.

    • 48 min
    Making an impact with your brand with Sujani Dwarak (Thumbtack)

    Making an impact with your brand with Sujani Dwarak (Thumbtack)

    Today's guest is Sujani Dwarak. Suj leads paid media acquisition at Thumbtack and is a full-stack performance brand leader. Here are three things I learned from Suj: You don't need fancy shoots and budgets to make an impact with a brand. How to avoid false accuracy in marketing measurement. How to measure brands' impact with incrementality testing.

    • 33 min
    Longevity in marketing leadership positions with Matt Kaufman (Qualia)

    Longevity in marketing leadership positions with Matt Kaufman (Qualia)

    Todays guest is Matt Kaufman. Matt was the founding marketing leader and eventually the VP of Marketing at Qualia, a unicorn B2B enterprise real estate startup. Here are three things that I learned from Matt.How adaptability, mediation, and advocacy helped him during his time at QualiaHis go-to motions for Qualia: thought leadership, events, and customer and community marketing.The comeback of the First Principles Thinking

    • 35 min

Top Podcasts In Business

George Kamel
Ramsey Network
The Ramsey Show
Ramsey Network
The Diary Of A CEO with Steven Bartlett
DOAC
PBD Podcast
PBD Podcast
People Magic: How to Build a $1M Community
Mighty Networks & Pod People
The Prof G Pod with Scott Galloway
Vox Media Podcast Network

You Might Also Like