Floor Academy - Helping flooring, tile and stone contractors own an asset

Kyle Hedin - Speaker, Mastermind Facilitator, Writer, Content Creator, Business Therapist, and Contractor
  • 4.7 (44)
  • MARKETING
  • UPDATED WEEKLY
Floor Academy - Helping flooring, tile and stone contractors own an asset

Floor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking. Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies. The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners by answering the question how do i market my small business.

  1. 1 DAY AGO

    National Price Differences - Ron Nash - Laticrete

    Send us a textWhy does one store have a product priced at X amount of dollars and another at Y? Why does the price change as I move through different regions of the country? What goes in to pricing a product for national distribution? Why is having this conversation with other installers who don’t understand the big picture a pointless exercise?Multi-time guest, fan favorite, and friend of the show, Ron Nash returns to the Floor Academy Podcast to discuss national pricing by looking at raw ma...

    1h 11m

  2. NOV 13

    Tapping in to a New Market Segment - Chris Resti - Crest Tile and Mosaic

    Send us a textHave you ever wondered how to get the higher end projects? What does it take to accomplish them? Who do you need to know? How do you need to perform? There are plenty of things that need to change and thinking that you do the best work in town isn’t going to cut it. Chris Resti owns Crest Tile and Mosaic near Rochester, NY. With a focus on fabricating mosaics and wall art, his journey didn’t begin there. Retail, food service, education and entertainment were some of the stops al...

    1h 10m

  3. NOV 6

    Building Your Lead Workflow Part 2 - Tony Pieroni - Flooring Dealer Sales Accelerator

    Send us a textWhat happens with your missed calls or text messages? How about emails? How many times do you follow up with a prospect before considering the lead dead? How do you nurture a lead that is in its infancy? If someone isn’t ready to book now and get work done do you consider them a bad lead? All of these questions have to do with lead workflow and can have a big impact on how busy you can stay. Most of us want leads that are ready to go but we don’t have a system to nurture someone...

    1h 17m

  4. OCT 30

    Building Your Lead Workflow Part 1 - Tony Pieroni - Flooring Dealer Sales Accelerator

    Send us a textWhat happens with your missed calls or text messages? How about emails? How many times do you follow up with a prospect before considering the lead dead? How do you nurture a lead that is in its infancy? If someone isn’t ready to book now and get work done do you consider them a bad lead? All of these questions have to do with lead workflow and can have a big impact on how busy you can stay. Most of us want leads that are ready to go but we don’t have a system to nurture someone...

    1h 10m

  5. OCT 23

    Performance Pay - Matt Garcia - Craftsman Hardwood Flooring

    Send us a textNobody wants to work. People want too much money. Nobody will do it as well I can. What other excuses do you have for not having employees and trusting them to complete a project? It doesn’t have to be that way but it will take some work and systems to have reliable, attentive, and empowered employees that do the right thing even when you are away.Matt Garcia, owner of Craftsman Hardwood Flooring in San Angelo, TX, returns to the show once again to talk about how he implemented ...

    1h 19m

  6. OCT 16

    Opening A Showroom - Billy Fritzel - Fritzel Flooring

    Send us a textIs it really worth it to have a showroom? Will it truly help your installation business? Won’t it just create more work and get in the way of running installs? It could not be worth it, it could get in your way, and it could create more headaches. However, it could also open up a new revenue stream, limit liability, and give you a path to something other than the “daily grind”. Billy Fritzel is the owner of Fritzel Flooring founded in 2017 in Fort Collins, CO. Following in the f...

    1h 16m

  7. OCT 9

    My Education Never Ends - John Cox - Cox Tile

    Send us a textJust because you can set a tile, hand sew a seam, or properly sand and finish a floor to perfection, does not mean you are good at business. Often times we think because we are great craftspeople that those skills mean we are good at our business. If that was the case, why are there constantly contractors from all fields asking how much they should charge, what is the difference between markup and margin, and how do I handle this challenging client? If you had the skills you wou...

    1h 14m

  8. OCT 2

    Workman’s Comp Savings - Brad Lenz - Rice’s More Than Floors

    Send us a textHow much does your workman’s comp cost you? What are you classifying your employees as? What are you subs classified as? Did you know that core tasks dictate classification and different classes have different rates? Someone in the field using dangerous power tools will cost you far more than someone in an office sitting at a computer. How do you figure out when you can change a classification and is all this penny pinching really worth it?Brad Lenz and his wife Kerry own Rice’s...

    1h 13m
See All (282)

4.7
out of 5
44 Ratings

About

Floor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking. Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies. The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners by answering the question how do i market my small business.

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