Today Janette Barnard co-hosts to bring us an innovative virtual fencing product for cattle ranchers. Frank Wooten joins us as the founder of Vence. Vence offers producers optionality in their grazing operations whether large or small. This technology provides for rotational grazing opportunities while bridging obstacles such as large uneven terrain, poor connectivity and weather dynamics. The ramifications of this opportunity may allow US producers to better compete in the grass-finished beef market.