For Love & Money

Carolyn Butler- Madden
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For Love & Money

Hosted by Chief Purpose Activist, Carolyn Butler-Madden, The For Love & Money Podcast is a show where business and social purpose meet to inspire a movement for positive change – business as a force for good; brands driving profit through purpose. The two essential ingredients we explore through our podcast interviews? Firstly, Love. Love of our home planet; of humanity; people; culture. Love of what you do and why you do it. The love that employees, customers and clients have of a business built on love. Secondly, Money. Yes, profit. We explore how purpose drives profit. Also how being profitable allows purposeful businesses to scale their impact. The objective of the show is all about inspiration. We want to help our listeners to answer the question so many of them have in their minds: How do I build a purpose-led business in a way that is meaningful, profitable and inspires me and everyone in the organisation to use our business as a force for good?

  1. FEB 16

    Ep 76: What Is Love?

    In this special episode of For Love & Money, we celebrate the launch of What Is Love, an anthology of unconventional love stories from a global community of storytellers. Host Carolyn Butler-Madden is joined by Rumi Tsuchihashi, the book’s editor, along with contributors Leanne Fournier and Sabah Mirza, to explore the profound role of love in storytelling and life. Through heartfelt conversations and personal readings, this episode delves into the power of love as a force for connection, healing, and transformation.   What You’ll Learn in This Episode: How What Is Love came to life through the Story Republic community. Rumi Tsuchihashi’s journey to becoming the book’s editor and her reflections on the power of personal storytelling. The role of love in business and the broader world, as explored by the guests. Deeply personal readings from contributors, sharing their unique perspectives on love. Insights into how storytelling can shift perspectives and open hearts. Featured Guests: Rumi Tsuchihashi – Editor of What Is Love, author of three essay collections, and a contributor to The New York Times’ Tiny Love Stories column. Leanne Fournier – Canadian copywriter, journalist, and storyteller, who shares a deeply personal story of love, resilience, and family. Sabah Mirza – Writer and former corporate professional who rediscovered her love for storytelling and shares an emotionally resonant piece about love, loss, and advocacy. Key Themes Discussed: The underestimated power of love as a motivator in life and business. How stories shape our identities and understanding of love. The importance of listening deeply and telling honest stories. The impact of community and creative expression in fostering human connection. Guest Bios Rumi Tsuchihashi - Editor Rumi Tsuchihashi is an essayist who spreads the word about the life changing joys of all things tiny. Her first book I Want To Remember This: Recognising the Tiny Moments That Make Up a Life, led to her 100-word essay, 'Where Our Palms Touch', getting published the "Tiny Love Stories" column in the New York Times. As an editor and coach, Rumi helps emerging authors put potent stories and pocket-sized books out into the world. Her upcoming book, I Want This for Us: The Tiny Moments That Give Marriage A Chance, connects the dots from heartbreak to second marriage in a series of vignettes. Learn more about Rumi here or visit her nudge newsletter on substack.   Leanne Fournier - contributing author Leanne Fournier writes fiction, nonfiction, and poetry in the stunning wilderness of Northwestern Ontario, Canada. Her creative work is infused with vivid imagery and a profound sense of place, evident in her beautifully illustrated poetry collection. The collection explores the contradictions and parallels she sees around human connection and belonging—and is set to be released in 2025. Leanne founded MightyWrite—Write for Business, where she helps clients tell stories with clarity and impact and find their unique voice. A passionate writer and social justice advocate, Leanne publishes stories about the people most often unseen and unheard at mightywrite.substack.com. You can also read more about her work at mightywrite.ca.   Sabah Mirza - contributing author Sabah Mirza is a business advisor, facilitator, and writer whose work is grounded in the ethics of human worth and dignity.  She creates workshops bringing leaders and teams together to build bridges of empathy, connection, and belonging through interactive games, reflections, and personal story sharing. With a BSME from MIT, an MBA from Stanford University, and decades of personal, professional, and spiritual journeying, Sabah brings a unique, heart-centered approach to professional development and team building. Find Sabah's stories about heart-centered living, learning, and leading at sabahwrites.substack.com. Learn more about Sabah’s workshops at sabahmirza.com.   LINKS What Is Love Book Learn more here Buy th

    53 min

  2. JAN 27

    Ep 75 Lalita Lowe: Every piece of clothing has a story

    In this episode of For Love & Money, Carolyn Butler-Madden dives into the transformative world of ethical fashion with Lalita Lowe—TEDx speaker, author, fashion designer and advocate for sustainable practices in the fashion industry. Lalita shares her journey from working with leading designers in Paris and New York to becoming a champion of slow fashion and ethical production in Australia. Drawing from her must-watch TEDx Talk, Every Piece of Clothing Has a Story, Lalita unpacks the hidden costs of fast fashion, the ripple effects of our purchasing decisions, and the power of storytelling in fostering behavior change. Discover how Lalita is inspiring a shift in the fashion industry and learn how even small, thoughtful choices can create a big impact for the planet and its people. What You'll Learn: The economic and environmental consequences of fast fashion. How every piece of clothing tells a story—from the fibres to the people behind its creation. The role of love and care in building purpose-driven businesses. Practical tips for making more conscious fashion choices. How Lalita is redefining sustainability through collaboration and transparency. How Australians are one of the world's biggest fashion consumers (actually the world's BIGGEST, as of May 2024)   About Lalita Lowe: Lalita Lowe, author of "It’s Time to Rethink Your Fashion - Creating a Better Future," emphasises examining our values and understanding the impact of our clothing choices on the planet. She believes education is crucial for advancing a more considered and responsible fashion future. As a trained fashion designer and sustainability educator, Lalita has worked globally, from Australia to New York and Paris, and has served on the Fashion Advisory Board of RMIT. With a global perspective and a deep understanding of the fashion industry, Lalita is attuned to its current state and future direction. Her fascination with fabrics and textures, along with her appreciation for traditional techniques used by artisans worldwide, underscores her commitment to sustainable fashion Lalita runs her own eponymous fashion brand, known for the "From Farm to Fibre to Fashion" campaign, featuring ethical, sustainable wool from Tasmania. This campaign has garnered significant media and industry attention. . Lalita’s TEDx talk 'Every Piece of Clothing Has a Story’ focuses around this campaign. Lalita weaves her talk around a picture of a good story and a bad story asking us to consider the part we all play in the story of the clothes we wear.  Links & Resources: Lalita Lowe’s Website Lalita’s TEDx Talk: Every Piece of Clothing Has a Story  Book: It’s Time to Rethink Your Fashion Lalita's Linkedin Profile Learn more about the Tasmanian Fashion Festival Connect with Us: Host: Carolyn Butler-Madden | Website | LinkedIn The Cause Effect Consultancy website Enjoying the Podcast? Buy the For Love & Money book

    49 min

  3. JAN 12

    Ep 74 Ash Rosshandler: Giving Time, Talent and Treasure

    Today’s guest is Ash Rosshandler - a thought leader in corporate social responsibility and the founder of GoodCompany, Australia and New Zealand’s largest unified platform for Workplace Giving, Volunteering, Fundraising, and Rewards. Under his leadership, GoodCompany has driven over $100 million in impact through donations, volunteering, and corporate engagement, helping thousands of charities connect with much-needed support. Ash has been at the forefront of social innovation, creating Australia’s first Charity Gift Card and the GoodCompany Volunteer Mystery Bus and loves giving solutions that empower companies like Optus, ANZ, CSL, NBN, and Medibank to align their business strategies with social good.  He’s a champion for scalable social impact, and is dedicated to helping companies become forces for good.  In this interview, Ash shares his background and what led him to doing what he does today as CEO of Good Company. We get into how important it is to employees to find meaning in their jobs; and the role of volunteering, including some of the personal expectations that come with it. He explains the benefits that Good Company can bring to businesses, charities and individuals. And he shares some of the initiatives that Good Company has created. My personal faves… the Volunteer Mystery Bus and Chooseday.   Connect with Ash Ash on Linkedin Good Company website Learn about the Volunteer Mystery Bus Choosedays Volunteer at Garma

    54 min

  4. 12/01/2024

    Ep 73 Jenni Harding: Helping You Do Your GREATEST GOOD

    Welcome to another insightful episode of the For Love and Money podcast. Join host Carolyn Butler-Madden as she delves into the world of purpose-driven business with Jenni Harding, founder and managing director of Greatest Good. Jenni is driven to create opportunities for positive behavioural, social and systemic change in business and society. From working/consulting in the investment industry, to founding a social enterprise, she contributes to a world where everyone can flourish and thrive. She combines 35+ years working in the investment industry, performing due diligence; governance, risk and compliance; and positive strategy, people and change management, with 30+ years providing pro-bono/low-bono and volunteering in the for-purpose sector. She is the founder/Managing Director of both Greatest Good and Harbridge Optimal Performance. Greatest Good is a one-stop hub helping individuals and organisations to their greatest good, by finding and supporting social enterprises, charities/other not-for-profits and B Corps aligned with their values, then supporting them in a meaningful way for each person. Greatest Good is B Corp and People & Planet certified. This enlightening discussion explores Jenni’s journey from the corporate sector to creating a vibrant ecosystem that connects conscious consumers with for-purpose organisations. Greatest Good serves as a directory, community, and marketplace, making it easier for individuals to support organisations that align with their values. Discover how Jenni's innovative platform bridges the gap between social enterprises, charities, and conscious consumers, ultimately building a stronger for-purpose sector committed to tackling social and environmental challenges. Tune in to learn about Jenni’s belief in the power of love within business, her insights into the significance of ikigai, and her ambitious vision for a future where every organisation can thrive on shared values. This episode will inspire you to reconsider the possibilities of aligning positivity with profitability. Enjoy!   Connect with Jenni and Greatest Good Website: Greatest Good - Helping you do good, find and support Australian social enterprises, B Corps, charities and not for profits, ethical directory, ethical shopping Greatest Good Australian Christmas Gift Guide: Australian Christmas Gift Guide Shop the entire Greatest Good range: Social Impact Marketplace | Greatest Good Australia Make a donation to a registered charity: Impactful Donations | Greatest Good

    40 min

  5. 11/25/2024

    Ep 72 Louisa McKay: When Lemons Give You Life

    Welcome to the For Love and Money podcast where business and social purpose meet. In this episode, host Carolyn Butler-Madden dives into the inspiring journey of Louisa Mackay, founder and chief lemon peeler of Byroncello, a locally crafted Limoncello from Byron Bay. Through Byroncello, Louisa has combined her passion for entrepreneurship and her love of learning new things to cultivate a brand that celebrates the rich flavours of locally sourced ingredients through handcrafted liqueurs. With a background in marketing and an appreciation for sustainable practices, Louisa has positioned Byroncello as a growing name in the local Byron Bay craft beverage industry. Her approach highlights the beauty of the region and the common traits it shares with Italy–the home of Limoncello–while supporting local farmers and producers. Carolyn explores Louisa's multifaceted career, her experiences in the marketing world, and the passion that led her to start Byroncello during the pandemic. Join us as Louisa shares her personal and organic approach to building the Byroncello brand, despite having no previous experience in the alcohol industry. Discover the uplifting mantra of Byroncello, "When lemons give you life," and gain insight into the unexpected support Louisa received from her community. This episode is a celebration of finding joy in what you do and letting love drive your entrepreneurial spirit. Tune in and be inspired by Louisa's story of growth, authenticity, and the joyful art of creating something you love. Connect with Louisa Louisa's Linkedin Profile Byroncello website Byroncello on Instagram

    42 min

  6. 11/02/2024

    Ep 71 Carolyn Butler-Madden: Start with WHO

    In this episode of the For Love and Money podcast, Carolyn Butler-Madden explores the concept of being a purpose-led business or leader by challenging the traditional notion of starting with "why". She introduces the idea of starting with "who" as a fundamental approach to understanding and defining a business's purpose. By understanding who you are as an organisation and whom you’re aiming to serve, leaders can build a more authentic, connected brand purpose that deeply resonates with both their people and customers. Carolyn delves into the success story of Liquid Death, a beverage brand that has disrupted the bottled water market with its rebellious and sustainable branding. She illustrates how Liquid Death's unique identity and understanding of its audience have propelled it to success. Carolyn revisits Simon Sinek's "Start With Why" framework, using Apple's evolution as an example to highlight the importance of aligning a brand's identity with its purpose. She argues that businesses need to understand their unique characteristics and values—'who' they are—to truly connect with their 'why' and drive meaningful change. Carolyn also addresses the limitations of generic purpose statements, using Australia's major banks as examples, and highlights the vital role that meaningful purpose can play in connecting with employees, customers, and communities. Throughout the episode, Carolyn emphasises the significance of a meaningful purpose in today's business landscape, exploring its impact on financial performance and societal contributions. She encourages organisations to embark on the journey of discovering "who" they are to build deeper connections with stakeholders and foster a movement for positive change.   Key Takeaways: Rethinking Purpose: Start with WHO: Uncover why understanding your organisation’s unique identity and values can transform your purpose from a "nice-to-have" statement into a powerful rallying call. Liquid Death Example: Learn how this unconventional bottled water brand redefined its category by embracing a bold identity that aligns with environmentally conscious consumers and builds a community around "people like us." Purpose Beyond Profit: Carolyn shares her definition of purpose—“the change your organisation contributes to society in a financially sustainable way, through and beyond your products”—and explains why it’s essential for today’s world. Crafting a Meaningful Purpose Statement: Insightful questions to start your journey with WHO.   Links: Related episode: Episode 25 “People Like Us” https://www.thecauseeffect.com.au/the-podcast/episode/1f223990/ep-25-carolyn-butler-madden-chief-purpose-activist-at-the-cause-effect-on-people-like-us   Referenced episode: Episode 16 Nicky Sparshott, CEO Unilever Australia & New Zealand (now Global Chief Transformation Officer, Unilever) on Purposeful Leadership https://www.thecauseeffect.com.au/the-podcast/episode/1c69381f/ep-16-nicky-sparshott-ceo-of-unilever-australia-and-new-zealand-on-purposeful-leadership   Learn more about my work and how you can Start with WHO here Connect with me on Linkedin here

    28 min

  7. 10/07/2024

    Ep 70 Phil Preston: Gently shoving elephants

    "Gently shoving elephants" (in case you're scratching your head), is a metaphor for the work Phil and I are doing in supporting purpose-driven business transformation. But before we get into that, I'm excited to introduce you to my collaborator-in-purpose, Phil Preston. Phil helps leaders and teams navigate change with purpose so they can respond to the powerful forces impacting their organisations. After leading high-performance teams in corporate roles, he went out on his own and spent time in Boston with Harvard leaders in the business purpose field. Since then he’s worked with more than a hundred clients across all sectors as a speaker, strategist and facilitator. Phil’s the author of Connecting Profit with Purpose and was recently featured in The CEO Magazine, CPA’s InTheBlack and the AFR report on purpose in business. In this episode, Phil shares his journey from corporate roles to becoming a strategist and speaker, working with over 100 clients across sectors to connect profit with purpose. He emphasises the importance of genuine care in business, reflecting on his own transition from a corporate career to pursuing purposeful work. Phil discusses the concept of Shared Value, illustrating how businesses can address societal challenges while benefiting commercially. He shares insights from his experience, including his time with Harvard leaders in the business purpose field, and highlights how organisations can leverage purpose to navigate today's fast-paced, change-driven environment. We touch on the UN Global Goals and the research the UN Global Compact has done on the market opportunity represented by these goals - valued at, at least US$12 trillion. Later in the episode, we share our collaboration, aiming to support purpose-driven leaders in transforming their organisations. We discuss the challenges these leaders face and share our vision to create a community where like-minded individuals can share experiences and strategies to accelerate their purpose journey. The episode concludes with Phil's vision for the future, focusing on expanding our impact and fostering the next generation of purpose-driven leaders.   Connect with Phil Phil Preston on Linkedin Phil's website  Learn about Phil and Carolyn's solutions for purpose-led leaders

    46 min

  8. 09/21/2024

    Ep 69 An Intrepid Special: Cultural Immersion in Australia’s Red Centre PART 2

    Welcome to part two of the For Love and Money podcast's special Intrepid episode, "Cultural Immersion in Australia's Red Centre". In this episode, Carolyn Butler-Madden continues her journey through Central Australia, sharing the second part of her transformative experience with Intrepid Travel. Join us as we delve deeper into the stories and insights of Benji Kenny, owner of 100% Finke Cultural Adventure Tours, as he introduces us to Rodna Homelands and the profound connection his people have with the land. Hear from my fellow travellers about their personal highlights and reflections, and discover the beauty and significance of one of the world's oldest rivers, the Finke River. This episode offers an enriching perspective on the importance of connecting with Australia's First Nations culture and the land itself. Whether you're an avid traveller or someone seeking a deeper understanding of cultural heritage, this episode is sure to inspire and enlighten. If you missed Part 1 of this episode, tune in here.   Learn more about Intrepid  Learn about Intrepid's Cultural Immersion Tour here

    58 min
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About

Hosted by Chief Purpose Activist, Carolyn Butler-Madden, The For Love & Money Podcast is a show where business and social purpose meet to inspire a movement for positive change – business as a force for good; brands driving profit through purpose. The two essential ingredients we explore through our podcast interviews? Firstly, Love. Love of our home planet; of humanity; people; culture. Love of what you do and why you do it. The love that employees, customers and clients have of a business built on love. Secondly, Money. Yes, profit. We explore how purpose drives profit. Also how being profitable allows purposeful businesses to scale their impact. The objective of the show is all about inspiration. We want to help our listeners to answer the question so many of them have in their minds: How do I build a purpose-led business in a way that is meaningful, profitable and inspires me and everyone in the organisation to use our business as a force for good?

Information

  • Creator
    Carolyn Butler- Madden
  • Years Active
    2021 - 2025
  • Episodes
    77
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All Rights Reserved
  • Show Website
    For Love & Money

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