Franchise Secrets Podcast

Erik Van Horn
  • 4.7 (56)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
Franchise Secrets Podcast

Franchising specialist Erik Van Horn reveals the secrets he uses as a franchisee, consultant, investor and entrepreneur. Join us every Tuesday to learn tactical and practical tools that will help you buy, grow, and sell franchises like an expert.

  1. 5 DAYS AGO

    How to Expand Your Franchise Portfolio Without Risking It All: Insights From Bobby Brennan

    Are you ready to expand your franchise portfolio? In this episode, Erik Van Horn and Bobby Brennan discuss the risks, challenges, and key considerations of diversifying into a second or third brand. With candid insights and actionable advice, they explore why self-awareness, due diligence, and understanding franchisor decision-making are crucial before taking the plunge. Discover the common pitfalls franchisees make when branching out, why culture and cooperation matter, and how to assess if a new brand aligns with your goals. Erik and Bobby also share personal stories of lessons learned, including the underestimated value of validation and the hidden insights founders can offer. Whether you’re a franchisee looking to diversify or an entrepreneur starting fresh, this episode is packed with essential tips to ensure your next move is the right one. Tune in now and learn to expand wisely–without risking it all! “Just because my franchise over here did it that way doesn't mean this franchise is gonna do it that way. And just know that there's gonna be some learnings. You may be right. Maybe you're gonna be wrong as well. But just know that when you join a franchise, you're joining a hundred percent." ~ Bobby Brennan   In This Episode: - The worst thing you can do when buying a second brand - The “five C’s” for evaluating franchise fit - Adapting to new systems vs. applying old playbooks - How to handle the challenges of expansion - Validation: a must for joining new franchises - Self-awareness: the key to smart franchise expansion - Why founder decisions shape emerging brand success   Resources:  🌐 Consult with Erik - https://form.jotform.com/222685728939070 🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/ 🌐 How goGLOW Built a Franchise Employees Love and Customers Trust With Tori Johnston - https://www.youtube.com/watch?v=9hWHheuG0p4 🌐 Attract Loyal Customers and Earn 5-Star Reviews With goGLOW’s Tori Johnston - https://www.youtube.com/watch?v=9d7NykLrrUs   Connect with Bobby Brennan: 🌐 Website - https://www.frontstreetep.com/ 💼 LinkedIn - https://www.linkedin.com/in/bobby-brennan-37b46ab/   Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/    📷 Instagram - https://www.instagram.com/erikvanhorn/   👍 Facebook - https://www.facebook.com/erik.v.horn/   💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

    21 min

  2. DEC 10

    Franchise Depth vs. Diversification: Should You Grow One Brand Or Own Multiple?

    What’s the right move: diving deeper into your existing franchise or expanding into a new brand? In this episode, Erik Van Horn and Bobby Brennan tackle one of the hottest topics in franchising—multi-brand ownership. Drawing on years of hands-on experience, Bobby breaks down the challenges and opportunities of managing multiple franchises, from understanding employee models to building scalable operations. You’ll learn how to evaluate whether to stick with what you know or diversify into new markets, how different business models affect management styles, and why self-awareness is the ultimate key to franchise success. With real-life examples and candid insights, this conversation is a must-listen for any franchisee or franchisor considering their next move. Don’t miss this masterclass in strategic growth—tune in to level up your franchise game!   “Until you have a manager in place and the business running, it's typically not a good idea to start two brands at once unless you have dedicated partners or people who can do it. Expanding into two brands is a good idea for a lot of folks, but maybe not at the same time." ~ Bobby Brennan   In This Episode: - Why self-awareness is key in franchise decisions - Go deeper or diversify: what’s the right move? - The importance of employee compatibility - Service vs. brick-and-mortar: key challenges - Assessing franchisor strengths before diversifying - Avoiding overconfidence in franchise expansion - Why experienced franchisees love an emerging brand   Resources:  🌐 Consult with Erik - https://form.jotform.com/222685728939070 🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/  🌐 The REAL Relationship Dynamics Between Franchisors and Franchisees - https://podcasts.apple.com/us/podcast/the-real-relationship-dynamics-between-franchisors/id1460276956?i=1000675736950   Connect with Bobby Brennan: 🌐 Website - https://www.frontstreetep.com/ 💼 LinkedIn - https://www.linkedin.com/in/bobby-brennan-37b46ab/   Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/    📷 Instagram - https://www.instagram.com/erikvanhorn/   👍 Facebook - https://www.facebook.com/erik.v.horn/   💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

    30 min

  3. DEC 3

    How goGLOW Built a Franchise Employees Love and Customers Trust With Tori Johnston

    What does it take to scale an emerging franchise while maintaining exceptional customer and employee experiences? In this episode, Tori Johnston, Brand President of goGLOW, dives into her journey of transitioning from CMO to leading one of the most innovative sunless tanning franchises. She shares how goGLOW’s unique employee model, top-tier customer experience, and operational efficiency are setting the standard in the beauty franchise space. Listen in as Tori reveals how goGLOW is rewriting the playbook for franchise growth, empowering employees, and delivering unmatched service. Discover the secrets behind goGLOW’s high Net Promoter Score, its flexible workforce model, and why it’s attracting passionate entrepreneurs looking for a scalable and innovative franchise concept. Ready to learn how to build a franchise that customers love, and employees thrive in? Hit play now and uncover the strategies behind goGLOW’s success!   “Let the special sauce be how you treat employees–not necessarily rewriting the playbooks." ~ Tori Johnston   In This Episode: - When and why founders bring in a brand president - How Tori discovered goGLOW and what attracted her to it - Front Street Equity Partners role in finding the best person for the job - Transitioning from CMO to Brand President: lessons learned - SoulCycle’s influence on Tori’s customer experience strategy - goGLOW’s employee model and its franchisee benefits - Why buyers should assess the employee model in franchises - How treating employees well drives franchise success   Resources:  🌐 Consult with Erik - https://form.jotform.com/222685728939070 🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/   Connect with Tori Johnston: 🌐 Website - https://www.goglow.co/ 💼 LinkedIn - https://www.linkedin.com/in/tori-johnston2/   Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/    📷 Instagram - https://www.instagram.com/erikvanhorn/   👍 Facebook - https://www.facebook.com/erik.v.horn/   💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

    25 min

  4. NOV 26

    Attract Loyal Customers and Earn 5-Star Reviews With goGLOW’s Tori Johnston

    What’s the secret to building a brand that customers and employees adore while capturing the attention of industry insiders? In this episode, Tori Johnston, Brand President of goGLOW, shares her insights on the fast-growing beauty and skincare franchise that’s “outsmarting the sun.” From defining unique value propositions to spotting industry trends, Tori reveals how goGLOW innovates with eco-friendly solutions and a holistic approach to skincare. You’ll also hear how goGLOW’s visionary founder, Melanie Richards, built a best-in-class customer experience by saying “no” to shortcuts and prioritizing quality at every turn. Whether you’re a franchisor, franchisee, or entrepreneur, this episode is packed with lessons on brand loyalty, market innovation, and leadership. Get inspired by goGLOW’s journey and uncover how to make your brand glow!   “At goGLOW, we like to say that we've outsmarted the sun. I think that unique value proposition is easy to understand." ~ Tori Johnston   In This Episode: - Unique Value Proposition vs. Unique Selling Proposition: What’s the difference? - Why Tori joined GoGLOW and the booming sunless tanning industry - Key beauty and wellness trends fueling goGLOW’s growth - What makes goGLOW a fit for Tori's background and career aspirations? - Why goGLOW earns consistent five-star customer and employee reviews - Melanie Richards’ innovative approach to building goGLOW’s brand   Resources:  🌐 Consult with Erik - https://form.jotform.com/222685728939070 🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/   Connect with Tori Johnston: 🌐 Website - https://www.goglow.co/ 💼 LinkedIn - https://www.linkedin.com/in/tori-johnston2/   Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/    📷 Instagram - https://www.instagram.com/erikvanhorn/   👍 Facebook - https://www.facebook.com/erik.v.horn/   💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

    20 min

  5. NOV 19

    From Hiring to Leading: Build Your Dream Virtual Team with Kasim Aslam

    How do you build a top-performing team while working fewer hours? In this episode, Erik Van Horn and guest Kasim Aslam, an expert in virtual assistant management, dive deep into the secrets of successful hiring, effective delegation, and leveraging offshore talent.   Kasim shares a revolutionary framework for finding and managing virtual assistants (VAs) that can transform your business operations. From understanding the Pareto Principle to using job descriptions as a sales tool, Kasim reveals strategies to help business owners scale efficiently.   Ready to scale your team and boost productivity? Today's episode provides transformative insights that will help shape the future of your business.    “Things that you think only you are capable of, you're not the only person capable of that. Give them a macro-assed project, then watch them sink their teeth in–and keep your expectations reasonable. They're not gonna knock it out of the park the very first time on the very first project. That's why you give them a handful, and you start to see what they're really good at." ~ Kasim Aslam   In This Episode: - How to increase your profit margin - Effective strategies for hiring the right people for the right job - Managing and motivating a remote team for maximum output - What is Pareto Talent? - The first step to finding the best candidates - Practical steps for delegating high-level tasks to offshore talent   Resources:  🌐 Consult with Erik - https://form.jotform.com/222685728939070 🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/ 🌐 Unlocking Hiring Success Secrets by Kasim Aslam - https://kasimaslam.com/unlocking-hiring-success-secrets/   Connect with Kasim Aslam: 🌐 Website - https://paretotalent.com/ and https://kasimaslam.com/ 💼 LinkedIn - https://www.linkedin.com/in/kasimaslam/   Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/    📷 Instagram - https://www.instagram.com/erikvanhorn/   👍 Facebook - https://www.facebook.com/erik.v.horn/   💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

    44 min

  6. NOV 12

    How Responsible Franchising Drives Loyalty, Trust, and Profitability

    What defines responsible franchising, and how can transparency strengthen franchise success? In this insightful episode, Erik Van Horn and guest Joe Mathews of Franchise Performance Group explore the critical dynamics between franchisors and franchisees, focusing on the value of ethical business practices and transparent operations.  Joe discusses the role of private equity in franchising, the importance of full disclosure in franchise fees, and how responsible franchising can drive brand loyalty and profitability. Tune in to learn about setting clear expectations, the “social contract” between franchisors and franchisees, and how transparency impacts long-term success. If you want more information about responsible franchising, you can get The Ultimate Guide to Responsible Franchising by Joe Mathews - https://www.amazon.com/Ultimate-Guide-Responsible-Franchising-Everything/dp/139424326X   “Why does a franchisor exist? At FPG, what we espouse is that a franchisor exists for the sole reason of adding value to a franchisee's investment." ~ Joe Mathews   In This Episode: - Why Joe wrote his new book - Private equity and high-value transactions in franchising - Key elements of responsible vs. irresponsible franchising - Transparency in franchise fees and the importance of value - Strategies for helping franchisees achieve profitability - Challenges in franchise validation - Supporting franchisee profitability through P&L reviews - Monitoring KPIs for franchise growth - Hiring practices for franchise success - Leadership and culture in franchising - Institutional knowledge vs. franchising expertise in leadership   Resources:  🌐 Consult with Erik - https://form.jotform.com/222685728939070 🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/ 🌐 The Ultimate Guide to Responsible Franchising by Joe Mathews - https://www.amazon.com/Ultimate-Guide-Responsible-Franchising-Everything/dp/139424326X   Connect with Joe Mathews: 🌐 Website - https://franchiseperformancegroup.com/ 💼 LinkedIn - https://www.linkedin.com/in/joe-mathews-a3b65b6/   Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/    📷 Instagram - https://www.instagram.com/erikvanhorn/   👍 Facebook - https://www.facebook.com/erik.v.horn/   💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

    55 min

  7. NOV 5

    The REAL Relationship Dynamics Between Franchisors and Franchisees

    What defines a strong franchisor-franchisee relationship, and when is it time to exit? In this solo episode, Erik Van Horn unpacks the REAL dynamics between franchisors and franchisees, sharing his experiences across both sides of the table.  He reveals critical insights into identifying a supportive franchisor, managing strained relationships, and recognizing when it’s time to exit a distressed franchise. Through real-life stories, he uncovers the costly impact of missed warning signs and the importance of factoring in opportunity costs before making tough decisions. For expert tips on franchise dynamics and growth strategies, subscribe to Franchise Secrets!   “Every time I sold at a loss, it's the best thing I did. I've probably lost over a million dollars over the years in bad businesses, and most of it were things I could've avoided. But I've made way more money than I have in the losses." ~ Erik Van Horn   In This Episode: - Defining a distressed franchise and when to consider selling - 4 Types of franchisor-franchisee relationships - Warning signs: good franchisees with bad franchisors - How to evaluate franchise financials and avoid deeper losses - Why opportunity cost matters in exit timing - Structuring protective deals and understanding opportunity costs   Resources:  🌐 Consult with Erik - https://form.jotform.com/222685728939070 🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/   Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/    📷 Instagram - https://www.instagram.com/erikvanhorn/   👍 Facebook - https://www.facebook.com/erik.v.horn/   💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

    28 min

  8. OCT 29

    The Key Hire That Helped This Franchise Owner Achieve Top Status

    What if one hire could change the entire trajectory of your business? Discover how a single decision revolutionized this guy's franchise operations—and the unexpected strategies that followed. In this episode, Erik chats with Javier Santacruz, who shares his remarkable journey from attorney to multi-location franchise owner, revealing the pivotal moments that changed his business forever. Javier talks about how making one strategic hire transformed his operations, overcoming the challenges of managing franchises remotely and the unexpected lessons learned from systems automation. Whether you're in the franchise world or just starting out, Javier’s insights into leadership development and scaling efficiently will give you a fresh perspective on how to build a thriving business. Ready to learn the secrets of success from one of Mathnasium's top owners? You’ll also hear his candid thoughts on navigating relationships with franchisors and why bringing solutions—rather than problems—makes all the difference.   “Respect comes from not just bitching for the sake of bitching but bringing solutions, not just problems. Everyone can bring problems–everyone’s good at that. But I think that we've been orientated towards finding solutions." ~ Javier Santacruz   In This Episode: - Javier's journey from attorney to Mathnasium franchise owner - Challenges of managing franchises remotely - Staffing solutions: the need for strong managers and team development - How hiring a former Apple manager transformed Javier’s business  - Emphasizing soft skills and empathy in customer-facing franchise roles - Peer learning and best practices shared among top Mathnasium owners - Implementing automation to improve customer onboarding and reduce human error  - How franchisees can remain positive even if their ideas are not prioritized by the franchisor - Streamlining student assessments to boost customer satisfaction - Bringing solutions and not just problems can make franchisor-franchisee better - Creating leadership workshops for owners    Resources:  🌐 Consult with Erik - https://form.jotform.com/222685728939070 🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617    🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/ 🌐 Become a Mathnasium Franchisee - https://mathnasiumfranchise.com/   Connect with Javier Santacruz: 🌐 Website - https://www.mathnasium.com/math-centers/lakeforestil/ 💼 LinkedIn - https://www.linkedin.com/in/jstevesantacruz/   Connect with Erik Van Horn: 🌐 Website - https://franchisesecrets.com/    📷 Instagram - https://www.instagram.com/erikvanhorn/   👍 Facebook - https://www.facebook.com/erik.v.horn/   💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

    49 min
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4.7
out of 5
56 Ratings

About

Franchising specialist Erik Van Horn reveals the secrets he uses as a franchisee, consultant, investor and entrepreneur. Join us every Tuesday to learn tactical and practical tools that will help you buy, grow, and sell franchises like an expert.

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