Franchise Today

Franchise Today
Franchise Today

Welcome to Franchise Today as it celebrates its 15th year in 2024. Join host Stan Friedman, President of FRM Solutions every Wednesday at 12 PM ET / 11 AM CT as he provides full disclosure on what’s going on inside franchising today and serves up discussions with weekly guests, who will talk about best practices for scaling their businesses for sustainable growth, through sensible franchising. Franchising remains an unintentional profession. Most people don't go to school to study about how to become involved in franchising. Rather, some life event causes it to find us. Each episode of the podcast begins with a look back at how franchising found my guest of the week. This is followed by a walk through their career up to and including the present day. It could be either a franchisor, franchisee or a supplier, that provides insights into high-level support services or top-quality products to better enable the franchise community. Each podcast will wrap with a look ahead to upcoming industry events, upcoming guests or important dates on the horizon.

  1. OCT 2

    Stephanie Johnson: Marketing Leader at AlphaGraphics, PostNet & World Options

    Stephanie Johnson’s journey began with earning her Master of Science in Integrated Marketing Communications and gaining experience at a safety association. That path led her relocate to Denver and join AlphaGraphics, where she rapidly ascended from her initial role as Marketing Campaign Manager in 2019, to her present position, VP of Marketing for AlphaGraphics, POSTNET and World Options, All three of these brand flags flying under the umbrella of MBE Global.    AlphaGraphics operates approximately 230 franchises across the U.S. focusing on providing printing and marketing solutions for businesses, small and large. Her Marketing team is charged with increasing brand awareness and lead generation through national campaigns while improving internal communications with franchise owners. In response to COVID-19, AlphaGraphics boosted their marketing efforts with a campaign that offered $25,000 brand makeovers to small businesses, served by their franchisees. This was followed by their wildly successful “Bring Your Brand to Life” initiative, emphasizing storytelling via high-quality videos. At PostNet, the emphasis is on micro businesses and smaller print jobs, prioritizing customer relationships through campaigns like “We Love Our Customers” and “First Name Basis.” World Options the third leg of the stool, supports the logistical needs of small and medium-sized businesses with personalized shipping solutions, emphasizing exceptional customer service and flexible carrier options. Stephanie Johnson, VP of Marketing for all three brands, joins us this week to share more about it all, right here on Franchise Today.

    34 min
4.4
out of 5
18 Ratings

About

Welcome to Franchise Today as it celebrates its 15th year in 2024. Join host Stan Friedman, President of FRM Solutions every Wednesday at 12 PM ET / 11 AM CT as he provides full disclosure on what’s going on inside franchising today and serves up discussions with weekly guests, who will talk about best practices for scaling their businesses for sustainable growth, through sensible franchising. Franchising remains an unintentional profession. Most people don't go to school to study about how to become involved in franchising. Rather, some life event causes it to find us. Each episode of the podcast begins with a look back at how franchising found my guest of the week. This is followed by a walk through their career up to and including the present day. It could be either a franchisor, franchisee or a supplier, that provides insights into high-level support services or top-quality products to better enable the franchise community. Each podcast will wrap with a look ahead to upcoming industry events, upcoming guests or important dates on the horizon.

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