Welcome to Franchise Today as it celebrates its 12th year in 2021! Join host Stan Friedman, President of FRM Solutions every Wednesday at 12 PM ET / 11 AM CT as he provides full disclosure on what’s going on inside franchising today and serves up discussions with weekly guests, who will talk about best practices for scaling their busiinesses for sustainable growth, through sensible franchising.
Franchising remains an unintentional profession. Most people don't go to school to study about how to become involved in franchising. Rather, some life event causes it to find us. Each episode of the podcast begins with a look back at how franchising found my guest of the week.
This is followed by a walk through their career up to and including the present day. It could be either a franchisor, franchisee or a supplier, that provides insights into high-level support services or top-quality products to better enable the franchise community. Each podcast will wrap with a look ahead to upcoming industry events, upcoming guests or important dates on the horizon.
ENCORE: Scott Greenberg on Helping Franchisees Run Better Businesses
Scott Greenberg knows franchises. For more than ten years he ran a thriving multiunit Edible Arrangements enterprise that won the “Best Customer Service” and “Manager of the Year” awards out of more than 1000 locations worldwide. He’s presented keynotes and workshops to countless franchise systems. He’s seen the best, the worst and learned what it takes make a franchise operation prosper. Scott will help your franchisees get more from their business and perform at much higher levels, in service to their brands, their employees and of course, the customer experiences that they deliver in their communities.
Art Coley: How ROS Generates ROI...
Art Coley has been passionate about small business ownership since he opened his first burger stand at age 15. It was that early-stage business that sparked his interest in franchising. Art’s various career endeavors have all centered upon making small business ownership accessible for entrepreneurs around the world.
In 2015, Art noticed an anomaly in the franchising space. While many franchise concepts from start-up to mature, might have a good business model and initial success in unit-growth, there seemed to be a lack of structure and discipline around their ongoing franchise development processes and procedures, slowing growth and even stalling the brand out. Using decades of experience driving system-wide revenues for Top 200 brands, Art saw this as his calling and formed CGI Franchise, where his mission is to close that gap for CGI’s brand partners and provide their development teams with systems and processes for that deliver thriving, successful franchise development and onboarding. The system is called the Recruitment Operating System®.
Been There, Done That: Paul Wolbert, Franchise Executive, Extraordinaire!
Paul Wolbert is a straightforward, out of the box thinker who believes in himself and others. With four decades of experience in franchise operations and administration, he has a balanced perspective, with vision from both the franchisor and franchisee paradigms. He began his franchise career working with the most extensive franchise system in the world, has served on several executive teams during periods of rapid growth, and has co-founded several franchise concepts.
Paul has a passion for developing new concepts and working with start-ups and early stage franchise concepts and has passion for taking an active and hands-on role, advising early-stage franchisors on how to build a successful franchise system from the ground up.
He is an accomplished and recognized franchise expert and a frequent speaker at industry events. I am proud to call him my friend and to have him here as my guest.
HomeTeam Inspection's President, Adam Long: A Dream Team, for your Dream Home
HomeTeam has over a quarter century of experience successfully training new owners how to develop their powerful team approach to home inspections and how to dominate their territories. HomeTeam's industry-leading four-step training, vastly increases revenue potential and teaches franchisees how to establish a true business that will create equity as it grows.
HomeTeam pays for and sets up initial technical franchisee training which, upon completion, will lead to a franchisee earning his/her home inspection license, or state certification. They also help prospective franchisees set up their legal entity, insurance, banking accounts, etc. Something seldom, if ever seen.
HomeTeam provides true technical training and certification, small business coursework, and then actual field experience before franchisees ever open their doors for business.
Neighborly President, CEO, Mike Bidwell, delivers "real" take home value!
Mike Bidwell is President and CEO of Neighborly, formerly known as the Dwyer Group. Last year during the height of Coronavirus, Neighborly ended the year with 382 new franchises awarded across their 2 dozen plus brands. They also managed to add five new franchised brands to their corporate portfolio and generate more than $2 billion in global sales. Mike will tell us that none of this came easy, in fact it didn’t come at all… they chased it. They did what they have done since their humble beginnings. They strategized, they adjusted, made many necessary pivots and they went after it. Mike's own story is inspiring and he shares that along with the history of the Dwyer Group and Neighborly.
Moreover, he is chock full of take-home value, applicable to any and all in franchising. From his start in franchising, as a single unit franchisee, to leading the charge for all of Neighborly, Mike Bidwell is now responsible for 26 franchised brands, more than 4,500 franchises and 1,000 employees, at 8 corporate support centers throughout North America, the U.K. and Germany.
Jimmy Weeks:The Dean of Digital Lead Gen. Analysis!
Jimmy Weeks is a Google Analytics and Adwords-certifed professional who has spoken across the nation on topics related to Internet marketing, social media strategy and advanced analytics. He is the Founder and CEO of Internet Strategy Labs and has created analytic dashboards that mash and track data from leads generated, to really tell the tale of the tape about where your leads come from and which sources are truly effective. His platforms are all cloud-based reporting platforms, that enable businesses to improve their overall marketing strategy by providing a better understanding of website, social, phone and paid campaign analytics.
Customer ReviewsSee All
Great Host and Info
Stan Friedman and Paul Segreto are great hosts. The information shared very valuable if you're an aspiring entrepreneur like myself. The only problem is the audio is not clear. It sounds like there are telephone conversations which are fine, but I'd like to recommend using online calling like Skype for better audio. And if you sit in a small office the audio will improve. I tried podcasting and found that Audacity was great software to cut out background noise, lay audio tracks, editing etc. Otherwise, keep up the good work. I will be joining you one day as a fellow entrepreneur. (Avoid the crabs in a basket)!