From Catwalks to Kilowatts: British Gas' Bold Digital Retail Transformation with Director of Marketing, Ecom & Strategy, Charlotte Todd #36

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Charlotte Todd is lighting a fire under British Gas! 🔥(pun intended…) 😉

This fashion-marketing powerhouse with the likes of Net-A-Porter, Reiss, Chi Chi & Missguided under her belt has totally switched industries - exchanging couture for currents. 👗⚡

Now the Director of Marketing, Ecommerce & Strategy at British Gas, Charlotte is not afraid to break boundaries, embrace vulnerability, and allow her team to fail to make the marketing magic happen. 

Exhibit A: Our boring UK Home Boilers meet Barbie’s beautiful Australian Margot Robbie - yes you ready that correctly. 👱🏻‍♀️🛼

If you have no idea what I’m talking about, you should of course absolutely tune in to this brand new episode of Marketing in the Madness to find out…!

In this episode you’ll discover: 

🚀 Charlotte’s trailblazing career journey from leading digital strategies at top fashion brands to disrupting the world of gas and energy. 

💪 How she’s igniting innovation by being brave and speaking up 

👩‍💻 Why brands need to keep the customer journey at the core of every marketing strategy, both online and offline. 

🌟How Charlotte empowers her team to be creative risk takers and learn from failure. 

Tune in now! 🎙🎧

Charlotte Todd
https://www.linkedin.com/in/charlotte-todd-crabb-2353aa4a/

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