From Click to Client / Attract Dream Clients with a Simple StoryBrand Website + Marketing Strategy.

Kris Jones
  • 5.0 (10)
  • MARKETING
  • UPDATED BIWEEKLY

Here's a hard truth most service providers face: Your dream clients are visiting your website and quietly clicking away to competitors. You might not even know it's happening. After 23 years crafting stories for big brands like Nike, I discovered something game-changing: a website that brings you clients isn't about beautiful design—it's about telling the right story. Join me as I share the system that's helped hundreds turn their website into a 24/7 client-attracting machine. New episodes every Tues. w/Kris Jones, StoryBrand Marketer The right story is the simplest path to profit.

  1. Ep. 37 | How to Sell Without Sales Calls: Joanna Lott's $4K Evergreen System

    2D AGO

    Ep. 37 | How to Sell Without Sales Calls: Joanna Lott's $4K Evergreen System

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources Ever wondered if you could skip the exhausting sales calls and still consistently fill your program?  Joanna Lott has cracked the code on selling her $4K coaching program through personalized Loom videos instead of traditional discovery calls, and she's hitting an incredible 85-90% conversion rate while working just 20 hours a week. In this revealing conversation, Joanna shares exactly how she transformed from a struggling new coach who thought certification would magically bring clients, to running a thriving evergreen group program that sells 5 spots every month without launches, fake scarcity, or high-pressure tactics. What You'll Learn: ✅ The "constant marketing protocol" that feels effortless instead of overwhelming (and why it's actually reassuring, not depressing) ✅ How to use Loom videos to create deeper trust and transparency than traditional sales calls ever could ✅ The psychology behind why removing the "book a call" button actually increases conversions and client satisfaction This isn't about working harder, it's about working smarter. Joanna proves that with the right systems, you can build authentic relationships that convert while maintaining complete control over your schedule. If you're ready to stop chasing clients and start attracting them through genuine connection, this episode will show you exactly how it's done. More About Joanna: Joanna Lott is a business coach who helps qualified coaches attract clients with honesty, not hype. As the host of The Women in the Coaching Arena, a top 2.5% globally ranked show, she provides practical strategies to help coaches grow thriving, sustainable businesses. With a track record of successfully selling executive and career coaching services to both organizations and individuals, Joanna has now supported hundreds of coaches in building profitable, integrity-driven businesses through strategic marketing. She is an ICF Associate Certified Coach and holds an ILM Level 7 Certificate in Executive Coaching & Mentoring, bringing a wealth of practical experience and professional expertise to her work. Website: https://joannalottcoaching.com/ 2025 Ultimate Success Planner for Coaches: https://joannalott.kartra.com/page/LIPlanner LinkedIn: https://www.linkedin.com/in/joannalott/ Instagram: https://www.instagram.com/joannalottcoaching/ HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoordesign   LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #RedDoorStories #CoachingBusiness #EvergreenSales #BusinessGrowth #MarketingStrategy #OnlineBusiness

    34 min
  2. Ep. 36 | Story Mining Secrets with Chanelle Nielson from Peaceful Profits

    JUL 29

    Ep. 36 | Story Mining Secrets with Chanelle Nielson from Peaceful Profits

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources Is your website secretly sabotaging your sales? If you're cringing every time you send someone to your site, you're not alone, and you're about to discover exactly how to fix it. I recently had an incredible conversation with Chanelle Nielson on the Peaceful Profits Podcast that was so valuable, I had to share it with you here. We explored why most service providers struggle with their websites and how a single, compelling story can replace all your scattered marketing efforts. WHAT YOU’LL LEARN ✅ Why your website copy doesn't have to feel like torture, and how to make it fast, easy, and even fun ✅ The simple story formula that turns confused visitors into excited clients (this will change how you see every movie forever) ✅ My signature 3-step process for extracting the gold from your business story, even when you feel too close to see it Stop trying to be the hero of your own story. Your clients don't need another expert listing credentials, they need a guide who truly understands their struggle and has a clear path to their success. Ready to transform your website from a digital brochure into a 24/7 sales machine? Hit subscribe and let's turn your story into your most powerful marketing tool. HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoordesign   LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify Peaceful Profits Website: https://www.peacefulprofits.com/ Peaceful Profits Podcast: https://www.peacefulprofits.com/the-peaceful-profits-podcast Peaceful Profits YouTube: https://www.youtube.com/c/PeacefulProfits #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #WebsiteCopy #BusinessStorytelling #ClientAttraction #MarketingStrategy #ServiceProviders

    37 min
  3. Ep. 35 | Stop Delegating Tasks: Lee Taylor's Formula for Ownership-Based Leadership

    JUL 22

    Ep. 35 | Stop Delegating Tasks: Lee Taylor's Formula for Ownership-Based Leadership

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources Are you exhausted from being the problem solver for everything in your business? I had the most eye-opening conversation with Lee Taylor about why delegating tasks keeps you trapped in the endless cycle of putting out fires, while delegating ownership for outcomes transforms your team into independent problem-solvers. Lee helps leaders create role clarity with teams of 5-20 people, and what he shared completely shifted how I think about leadership. We explored the fascinating overlap between internal team communication and external messaging—and why both require the same level of clarity to work effectively. What You'll Learn: ✅ Why "hiring out of desperation and firing out of perfection" destroys team morale and how to break this costly cycle ✅ The one-sentence ownership formula that transforms task-doers into outcome-owners (this is pure gold for any leader) ✅ How the StoryBrand framework applies internally to create crystal-clear role expectations that eliminate confusion Lee's approach isn't about creating complex HR systems - it's about simplifying ownership so your team can thrive without you micromanaging every detail. When your people know exactly what success looks like in their role, they stop waiting for you to solve every problem and start bringing you solutions instead. If you're tired of being the bottleneck in your own business and ready to build a team that runs without you constantly putting out fires, this episode will give you the clarity framework to make it happen. More About Lee Lee Taylor is the creator of the Role Clarity Revolution coaching program. Lee helps small business owners boost productivity and profitability by bringing role clarity to their teams. He’s spent the past seven years helping nonprofits and small businesses lead more effectively. Connect with Lee on Facebook: https://www.facebook.com/RoleClarityRevolution   Connect with Lee on LinkedIn: https://www.linkedin.com/in/lee-taylor-113b1496/ Lee’s Website: https://www.roleclarity.co HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoordesign   LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #TeamLeadership #RoleClarity #BusinessGrowth #Delegation #Leadership

    29 min
  4. Ep. 34 | What Makes a High-Converting Website? 5 Costly Mistakes Driving Clients Away

    JUL 15

    Ep. 34 | What Makes a High-Converting Website? 5 Costly Mistakes Driving Clients Away

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources Pretty websites don’t pay the bills. Clear websites do. Let me show the difference. I see this heartbreaking pattern all the time: brilliant coaches and consultants who cringe when they send prospects to their websites. These are amazing professionals getting incredible results for their clients, but their website makes them look like they just started yesterday. Meanwhile, others with the same skills are booking calls left and right. The difference isn't fancy design or expensive photo shoots. It's whether your website makes it crystal clear why someone should pick you over the 50 other coaches they just looked at. If it doesn't, you're literally sending people away to find someone who can explain their value better. I recently worked with a brilliant executive coach who had 15 years of corporate experience and an MBA from Wharton. She was getting amazing results but only one inquiry per month because her website was completely generic. After spending just two hours rewriting her homepage to make it clear exactly who she helps and how she's different, she was fully booked with a waiting list within six weeks. What You'll Learn: ✅ The 5 website mistakes that make you look like every other coach (and how to fix them) ✅ Why "helping leaders reach their potential" is sabotaging your success ✅ The simple headline test that reveals if your website is working against you Your website's job isn't to impress people with how smart you are—it's to make it completely obvious that you're the right person to solve their problem. When someone lands on your site, they should immediately think, "This person gets me." Ready to transform your website from a source of embarrassment into your most powerful sales tool? Listen now and discover how small changes can create massive results. HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoordesign   LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #WebsiteConversion #CoachingBusiness #ClientAttraction #MessageClarity #OnlineMarketing

    13 min
  5. Ep. 33 | How Coaches Can Thrive in Tough Times With Donald Miller

    JUL 8

    Ep. 33 | How Coaches Can Thrive in Tough Times With Donald Miller

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources What do you do when clients stop saying yes? Donald Miller was staring down an 85% loss in revenue when COVID hit.Instead of panicking, he repositioned his business. He grew by 30%. In this episode of From Click to Client, Donald and I unpack the exact strategy he used (and still uses) to grow during uncertain times. And the heart of it? Position yourself as the life raft, not a luxury We also explore one of the most powerful positioning tools I’ve ever heard Donald teach: Give a unique name to the problem you solve to eliminate all competition. It’s how Dr. Becky built her coaching empire by focusing on “DFK” (Deeply Feeling Kids). And it’s a strategy any coach can apply to attract more clients and charge premium rates, no matter what the economy is doing. What you’ll learn: ✅ The life raft message that gets clients to say yes, even in uncertain times ✅ Why positioning yourself as the hero can drive clients away ✅ How your personal backstory (even the boring parts) can attract high-value clients ✅ The psychology of naming the problem and creating instant trust If your business feels quiet or if you're tired of blending in with every other coach online, this episode will shift how you talk about what you do. It's time to own a problem so clearly that when someone feels that pain,you're the only one they think to call. More About Donald Donald Miller is the CEO of StoryBrand. He is the author of Building a StoryBrand 2.0, Marketing Made Simple, Coach Builder, and How to Grow Your Small Business. Donald lives in Nashville, Tennessee with his wife, Elizabeth and their daughter, Emmeline. Buy Donald’s Book, Building a StoryBrand 2.0 https://a.co/d/0xF7kUY Connect with Donald: Websites: https://donaldmiller.com and https://coachbuilder.com Instagram: https://instagram.com/donaldmiller Facebook: https://facebook.com/donaldmillerwords YouTube: https://youtube.com/@coachbuilder HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoordesign   LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #DonaldMiller #PortlandOR #Portland #CoachingBusiness #ClientAttraction #PremiumClients #BusinessGrowth

    42 min
  6. Ep. 32 | Turn Your Website Into a Sales Machine with Rich Brooks

    JUL 1

    Ep. 32 | Turn Your Website Into a Sales Machine with Rich Brooks

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources Is your website just a pretty digital business card that's not bringing in clients? After 23 years in marketing, I've discovered that the most successful entrepreneurs don't just have beautiful websites - they have websites that tell compelling stories where their clients are the hero. In this episode, I'm sharing my conversation with Rich Brooks on the Agents of Change podcast, where we break down the exact framework I use to help my clients transform their websites into 24/7 sales machines. Your signature story isn't about you - it's about making your potential clients feel understood, valued, and confident that you're the guide who can solve their problem. The truth is, most business owners struggle with their messaging because they're making themselves the hero of their own story. But when you shift into the guide role and follow the proven story structure that every movie and book uses, everything changes. One of my clients went from closing 20% of her sales calls to 95% simply by getting clear on her signature story and her role as the guide. WHAT YOU’LL LEARN ✅ Why being the hero of your own story actually kicks potential clients out of your narrative (and how to become the strongest character instead) ✅ The "accordion method" for stretching and shrinking your signature story to work across every marketing channel without feeling redundant ✅ The exact six story components that transform confused website visitors into eager clients who can't wait to work with you Ready to stop living and dying by referrals? Your signature story is the key to making your website work harder than any sales team. Subscribe for more proven strategies that help service-based entrepreneurs attract dream clients with the power of story. HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoordesign   LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify Connect with Rich on Instagram: https://instagram.com/therichbrooks Rich’s Website: https://www.theagentsofchange.com/ Rich’s Podcast, The Agents of Change: https://www.theagentsofchange.com/podcasts #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #StoryBrandMarketing #WebsiteConversion #BusinessStorytelling #MarketingStrategy

    25 min
  7. Ep. 31 | From Corporate Leader to Confident Coach: Breaking Free with Candy Motzek

    JUN 24

    Ep. 31 | From Corporate Leader to Confident Coach: Breaking Free with Candy Motzek

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources What if the "security" you're clinging to is actually the riskiest path you could take? I sat down with business and mindset coach Candy Motzek to explore why talented professionals stay trapped in corporate roles—and how to make the leap into coaching without going broke. Here's the reality check: Your corporate job isn't as secure as you think. Downsizing happens to star players too—and having a side coaching business creates real financial security, not just passion fulfillment. Candy helped one corporate leader transition from managing KPIs to coaching at a major university. But here's where most coaches get stuck: You can be amazing at coaching and still be broke. The skills that make you brilliant at transformation don't automatically equal business success. Many fabulous coaches have hardly any clients—and we're fixing that problem today. ✅ Why your corporate job might be riskier than starting your own business (and how a side coaching practice creates real security) ✅ The real reason people aren't buying your coaching (hint: it's probably not your qualifications) ✅ How "buffering" keeps you stuck in busy work instead of income-generating activities (and what to do instead) The bottom line: When you're doing work that energizes instead of drains you, everything changes. You stop buffering with extra shopping trips and spa visits because you're not constantly rewarding yourself for surviving tough days. The freedom and fulfillment on the other side of that leap is worth every moment of uncertainty. Ready to stop playing it safe and start building the coaching business you've been dreaming about? This episode gives you the roadmap to make it happen without the overwhelm. More About Candy Business coach and trusted mentor for aspiring coaches. She specializes in empowering intelligent professionals to launch and grow successful coaching businesses. With a unique blend of practical strategy and mindset mastery, Candy helps her clients achieve greater clarity. Her calming & personalized approach enables coaches to play bigger, sign more clients, & create meaningful & profitable success. As a former corporate executive & engineer, she combines her extensive business acumen with a deep understanding of personal development to guide her clients towards their fullest potential. HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoordesign   LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify Connect with Candy on Instagram: https://www.instagram.com/candymotzek/ Connect with Candy on LinkedIn: https://www.linkedin.com/in/candy-motzek/ Candy’s Website: https://stepintosuccessnow.com/ Candy’s Podcast: https://she-coaches-coaches.captivate.fm/listen Candy’s FREE Quiz: https://coachnichequiz.com #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #CorporateToCoach #CoachingBusiness #ProfessionalTransition #ExecutiveCoaching #MindsetCoaching

    30 min
  8. Ep. 30 | Clear Messaging for Business Growth: Why Confused Websites Kill Conversions

    JUN 17

    Ep. 30 | Clear Messaging for Business Growth: Why Confused Websites Kill Conversions

    👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources If your website confuses people, you’re losing money—here’s how to fix it. If potential clients can't understand how you help them within five seconds of landing on your homepage, you're losing dream clients every single day—and you might not even realize it's happening. I've seen this pattern countless times with brilliant coaches and consultants who have all the right credentials but struggle to book discovery calls. The problem isn't their expertise—it's their messaging. When your website copy is unclear, confusing, or speaks in transformation language that sounds deep but lands flat, you're attracting bargain hunters instead of dream clients who value your expertise. In this episode, I'm breaking down the four biggest messaging mistakes that keep coaches and service providers stuck in the feast-or-famine cycle, plus my proven framework for turning your website into a client-attraction machine. WHAT YOU’LL LEARN ✅ The real reason your certifications and testimonials aren't converting visitors into discovery calls (hint: your ideal clients aren't looking for credentials—they're looking for someone who gets them) ✅ Why transformation language like "step into your purpose" actually repels dream clients, and the simple shift that makes people think "I have to talk to this person" ✅ My four-step framework for rewriting your homepage so dream clients stop scrolling and start reaching out—without a complete rebrand or expensive website overhaul This isn't about being the best expert in your field. People don't hire the best expert—they hire the one they feel most connected to, and story is the key to creating that connection. Ready to turn your website into your hardest-working salesperson? Tune in to discover how the right message can transform scattered interest into a steady stream of dream clients. HOW I CAN SUPPORT YOU 🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/ 🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy 🥰 Connect on Instagram: https://instagram.com/reddoordesign   LISTEN & SUBSCRIBE TO PODCAST: 🧡 YouTube: https://bit.ly/clickpodcastyoutube 💚 Apple: https://bit.ly/clickpodcastapple 💜Spotify: https://bit.ly/clickpodcastspotify #StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #WebsiteMessaging #StoryBrandMarketing #ClientAttraction #BusinessMessaging #ConversionCopywriting

    8 min
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About

Here's a hard truth most service providers face: Your dream clients are visiting your website and quietly clicking away to competitors. You might not even know it's happening. After 23 years crafting stories for big brands like Nike, I discovered something game-changing: a website that brings you clients isn't about beautiful design—it's about telling the right story. Join me as I share the system that's helped hundreds turn their website into a 24/7 client-attracting machine. New episodes every Tues. w/Kris Jones, StoryBrand Marketer The right story is the simplest path to profit.

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