From Growth Hacker to CEO: How Alessandro Built a Top Influencer Marketing Agency

Alessandro Bogliari is the CEO of the Influencer Marketing Factory, a data-driven agency that’s helped brands like Google and Snapchat connect with audiences through influencers. Alessandro shared his journey from teenage entrepreneur to running one of the fastest-growing companies in influencer marketing. We discussed his approach to growth hacking, creating value through research, and why his agency prioritizes long-term client and team satisfaction.

00:00 - Alessandro's Journey as an Entrepreneur

03:00 - Early Growth Hacking and Launching First Startups

06:15 - Transition from Growth Hacking to Influencer Marketing

10:30 - Developing a Data-Driven Approach in Influencer Marketing

12:08 - Market Research and Leveraging Reports for Authority

16:45 - Organizing Large-Scale Research for Content Insights

20:12 - The Rise and Future of the Creator Economy

22:36 - Navigating Competition in Influencer Marketing

24:30 - Creating Original, High-Quality Content Consistently

25:50 - Strategic Growth and Agency Management

28:55 - Key Tactics for Acquiring New Clients: SEO, Positioning, Networking

36:05 - Staying Updated in the Influencer Marketing Space

42:07 - Final Thoughts and Connecting with Alessandro

🔗 Connect with Alessandro Bogliari:

Alessandro's Linkedin: https://www.linkedin.com/in/alessandrobogliari/

The Influencer Marketing Factory's website: https://theinfluencermarketingfactory.com/

Alessandro's email: alessandro@theinfluencermarketingfactory.com