Marketing Movers

Skye Snayd
  • 5,0 (1)
  • MARKETING

How do you create a high performing agency? In this podcast we set out to answer that question by meeting with established agency owners to learn their strategies for growth, client retention and staying ahead in a competitive market.

  1. From Black Hat Forums to Big Brand Clients: Ilan Nass’s Unlikely Success Story

    26/11/2024

    From Black Hat Forums to Big Brand Clients: Ilan Nass’s Unlikely Success Story

    In this episode of Marketing Movers, I chat with Ilan Nass, Chief Revenue Officer of Taktical Digital. Ilan shares his journey from building websites as a teen to founding a successful performance marketing agency with clients like WeWork and BarkBox. He shares his experience scaling from a small team to 70 people, creating effective client relationships, and aligning incentives. Ilan also shares insights on the impact of AI on marketing and the focus of their new creative venture, Studio T. 00:00 - The Journey to Founding Taktical Digital 03:28 - Early Challenges and Finding the Right Model 07:44 - Building Client Relationships: Lessons from BarkBox 11:05 - Scaling Up: From Few Clients to Growth 15:10 - Creating a Performance-Based Compensation Structure 18:58 - Strategic Client Selection and Expanding Services 23:06 - Challenges of Being a Broad vs. Niche Agency 29:20 - Changes in the Market and Agency Strategy 33:28 - Breaking into Big Brands: Insights and Approaches 36:30 - Evolving Sales Process and Faster Client Engagement 42:34 - AI's Impact on Marketing and Agency Operations 48:04 - Final Thoughts and Future Plans 🔗 Connect with Ilan Nass: Ilan Nass' Linkedin: https://www.linkedin.com/in/ilannass/ Taktical website: taktical.co

    49min
  2. From Growth Hacker to CEO: How Alessandro Built a Top Influencer Marketing Agency

    21/11/2024

    From Growth Hacker to CEO: How Alessandro Built a Top Influencer Marketing Agency

    Alessandro Bogliari is the CEO of the Influencer Marketing Factory, a data-driven agency that’s helped brands like Google and Snapchat connect with audiences through influencers. Alessandro shared his journey from teenage entrepreneur to running one of the fastest-growing companies in influencer marketing. We discussed his approach to growth hacking, creating value through research, and why his agency prioritizes long-term client and team satisfaction. 00:00 - Alessandro's Journey as an Entrepreneur 03:00 - Early Growth Hacking and Launching First Startups 06:15 - Transition from Growth Hacking to Influencer Marketing 10:30 - Developing a Data-Driven Approach in Influencer Marketing 12:08 - Market Research and Leveraging Reports for Authority 16:45 - Organizing Large-Scale Research for Content Insights 20:12 - The Rise and Future of the Creator Economy 22:36 - Navigating Competition in Influencer Marketing 24:30 - Creating Original, High-Quality Content Consistently 25:50 - Strategic Growth and Agency Management 28:55 - Key Tactics for Acquiring New Clients: SEO, Positioning, Networking 36:05 - Staying Updated in the Influencer Marketing Space 42:07 - Final Thoughts and Connecting with Alessandro 🔗 Connect with Alessandro Bogliari: Alessandro's Linkedin: https://www.linkedin.com/in/alessandrobogliari/ The Influencer Marketing Factory's website: https://theinfluencermarketingfactory.com/ Alessandro's email: alessandro@theinfluencermarketingfactory.com

    43min
  3. Jon Snow’s Pivot from Dentistry to Digital Marketing

    19/11/2024

    Jon Snow’s Pivot from Dentistry to Digital Marketing

    In this episode of Marketing Movers, I sit down with Dr. Jonathan Snow, co-founder and Chief Innovation Officer at Avenue Z. Jonathan went from being a dentist in the Air Force to launching e-commerce brands and then founding a top-performing digital marketing agency. Jonathan gets into how Avenue Z is acquiring new agencies, his take on AI in advertising, and why TikTok Shop could be the latest untapped opportunity. 00:00 - From Dentistry to Digital Marketing: A Unique Journey 04:39 - The Evolution of Avenue Z: Agency Growth and Acquisitions 13:01 - Navigating the E-commerce Landscape: Strategies for Success 20:25 - The Power of Inbound Marketing: Building a Reputation 28:14 - Future Trends: AI and the Next Phase of Marketing 🔗 Connect with Dr. Jonathan Snow: Dr. Jonathan Snow's Linkedin: https://www.linkedin.com/in/drjonsnow/ Dr. Jonathan Snow's Newsletter: blog.jonathansnow.com Dr. Jonathan Snow's Email: jon@avenuez.com

    35min
  4. What 18 Years in Digital Marketing Taught Ivan Vislavskiy

    14/11/2024

    What 18 Years in Digital Marketing Taught Ivan Vislavskiy

    Ivan Vislavskiy, CEO of Comrade Digital Marketing and COO of Grow Law Firm shares his journey from agency work to building his own company. He breaks down the lessons he learned in scaling and the importance of a specialized niche for growth. He also discusses his strategic goals, including leveraging AI for process optimization and a path toward reaching $100 million in revenue through diversified marketing approaches. 00:00 - The Journey Begins: Ivan's Story 04:40 - Transition from Employee to Business Owner 07:07 - Overcoming Challenges: The Early Days of Agency Life 09:23 - Key Lessons in Business Management and Financial Education 12:13 - Finding the Right Partners: A Pivotal Moment 16:25 - Structuring and Growing with a Business Partner 19:50 - Setting Ambitious Goals: The Path to Growth 23:50 - Expanding into Niche Markets and Industries 29:16 - Effective Outbound Strategies: Using Gifting and SEO 31:22 - The Omni-Channel Approach to Client Acquisition 35:38 - Adapting to Change: The Role of AI in Marketing 39:04 - Staying Connected: How to Reach Ivan 🔗 Connect with Ivan Vislavskiy: Ivan's Linkedin: https://www.linkedin.com/in/ivan-vislavskiy-53bb559/ Ivan's email: ivan@comradeweb.com Comrade Digital Marketing's website: https://comradeweb.com/

    40min
  5. How Mark Renahan grows Franchisees from 100 Locations to 2000

    12/11/2024

    How Mark Renahan grows Franchisees from 100 Locations to 2000

    In this episode of Marketing Movers, I chat with Mark Renahan, the Vice President of Business Development at Ignite Visibility Franchise. Mark brings over 12 years of experience in the franchising industry, starting from his time with Altitude Trampoline Parks to leading business development at Integrated Digital Strategies (IDS) and now overseeing the franchise division at Ignite Visibility. He shares the impact of IDS’s merger with Ignite Visibility, expanding their services and creating new growth opportunities. 00:00 - Introduction and Background 02:41 - Expansion of Services After the Merger 06:40 - Driving Leads with Hyperlocal Strategies 08:22 - Streamlining Processes with AI Tools 22:10 - The Impact of Technology on the Industry 27:22 - Educational Content by CEO John Lincoln 28:59 - Conclusion 🔗 Connect with Mark Renehan: Mark Renehan's Linkedin: https://www.linkedin.com/in/mark-renehan-7b821874/ Ignite Visibility website: ignitevisibility.com Integrated Digital Services website: https://www.idigitalstrategies.com/ John Lincoln of Ignite Visibility Linkedin: https://www.linkedin.com/in/johnelincoln/

    30min
  6. Achieving Financial Freedom at 34: John Moran’s Agency Growth and Exits

    31/10/2024

    Achieving Financial Freedom at 34: John Moran’s Agency Growth and Exits

    In this episode of Marketing Movers, we sit down with John Moran, Co-founder of Solutions 8 and an expert in digital advertising and agency growth. From building multiple successful agencies, exiting for eight-figure sums, to scaling businesses through strategic Google Ads campaigns, John’s journey is full of actionable insights. He shares his self-taught path in digital marketing, how he hit rock bottom only to build one of the top Google Ads agencies, and the importance of setting client expectations. 00:00 - Introduction and John's Background 02:39 - Starting Solutions 8: From Struggles to Growth 07:52 - The Power of Niching Down: Choosing the Right Focus 13:13 - Valuation and Scaling: Strategies in a Niche Market 17:46 - Understanding CAC, LTV, and Building Efficient Processes 19:58 - Hiring the Right People for Agency Success 20:58 - Selling the Agency and Leveraging Freelancers for Growth 26:23 - Adapting to the Changing Digital Marketing Landscape 31:28 - Prioritizing Business Metrics Over In-App Metrics 38:58 - Questioning Google's Recommendations for Better Results 42:50 - Setting the Right Expectations with Clients 🔗 Connect with John Moran: John Moran's Linkedin: https://www.linkedin.com/in/johnmorangads/

    44min
  7. How Kristen Harrison Learned to Adapt to Sell Digital Marketing

    29/10/2024

    How Kristen Harrison Learned to Adapt to Sell Digital Marketing

    In this episode of Marketing Movers, we chat with Kristen Harrison, Director of Business Development at WebStrategies Inc., a Virginia-based digital marketing agency with a 20-year legacy. She shares her insights on building and nurturing long-term client relationships, focusing on niche verticals like credit unions, and adapting to the ever-changing marketing landscape. Kristen’s story is full of lessons on grit, adaptability, and the importance of data-driven strategies. 00:00 - Introduction and Background of Kristen Harrison 01:19 - The Power of Sharing Stories and Experiences 06:05 - Kristen’s Diverse Career Path and Adapting to Different Selling Styles 09:55 - Challenges in Digital Marketing and Importance of Continuous Learning 16:28 - Focus on Specific Verticals: Credit Unions and B2B Manufacturing 25:39 - Embracing Change and the Impact of AI in Marketing 🔗 Connect with Kristin Harrison: Kristin Harrison's Linkedin: https://www.linkedin.com/in/kristin-harrison/ Kristin's Harrison's email: kristin@webstrategiesinc.com Web Strategies Inc. website: https://www.webstrategiesinc.com/

    43min
  8. Creating Stability in a Fast-Paced Industry: Lessons from a 17-Year-Old Agency

    24/10/2024

    Creating Stability in a Fast-Paced Industry: Lessons from a 17-Year-Old Agency

    In this episode of Marketing Movers, we sit down with Lindsay Maddox, CEO of Digital Third Coast, a digital marketing agency that's been delivering results for 17 years. She shares her journey from sales to CEO, highlighting her theater background and how it shaped her approach to client relationships and leadership. She also dives into the strategies behind building a stable agency, the importance of client fit, and the evolving landscape of SEO and digital marketing. 00:00 - Introduction to Lindsay Maddox and Digital Third Coast 02:24 - Importance of Long-Term Client Relationships 03:32 - Leveraging Theater Skills in Sales 07:09 - Diving Into Clients’ True Needs and Goals 08:23 - Proving Value Without Guarantees 13:27 - Finding the Right Clients and Establishing Fit 20:07 - Digital Third Coast's Marketing Strategies 24:03 - Balancing Short-Term and Long-Term Growth 26:27 - Networking and Building Genuine Relationships 29:00 - Annual SWOT Analysis: Enhancing Team Collaboration 32:57 - Using Automation for Efficiency in Marketing 37:07 - Navigating Industry Changes and Emphasizing Human Connection 42:38 - Improving Reporting: Tracking Specific Tactics 44:54 - Top Resources and Influencers in Marketing 🔗 Connect with Lyndsey Maddox: Lyndsey Maddox's Linkedin: https://www.linkedin.com/in/lyndseykramer/ Digital Third Coast website: https://www.digitalthirdcoast.com/

    47min
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Sobre

How do you create a high performing agency? In this podcast we set out to answer that question by meeting with established agency owners to learn their strategies for growth, client retention and staying ahead in a competitive market.

Informações

  • Criado por
    Skye Snayd
  • Anos de atividade
    2 mil
  • Episódios
    13
  • Classificação
    Livre
  • Copyright
    © Skye Snayd
  • Site do podcast
    Marketing Movers