From Hops To Hemp: A Craft Beer Pioneer

If you've enjoyed an American craft beer over the last few decades, you've benefited from the efforts of our guest today. Keith Villa founded Blue Moon Brewing Company for Miller Coors back in 1995, which would of course become an iconic brand that helped usher in a new era of craft beer that we know today. His trailblazing efforts in craft beer didn't stop there, though, as he would start Ceria Brewing in 2018. Ceria is known for two things. One, launching a very early-stage, cannabis-infused beer. When they had to pivot due to being so early to market, they currently brew one of, if not the only, completely zero-proof beers made in the U.S. In our conversation we talk about what microbrewing looked like in the mid 90s, before fast-forwarding to the last decade in brewing.

Mentioned in this episode:
Ceria Brewing
Blue Moon Brewing
Brewing With Cannabis (book)