Customer Show

Customer Show
  • 5,0 (8)
  • MARKETING
Customer Show

This is Customer Show—the podcast that explores what makes people tick, click, and buy. Every week host Katelyn Bourgoin talks to global experts in topics like buyer psychology, conversion copywriting, and advertising. Each episode will make you smarter and make you laugh. So if you want to figure out how to get (and keep) more happy customers, listen up because we’ve got the answers.

  1. How To Create Your Audience's Favourite Podcast with Jay Acunzo

    25/03/2021

    How To Create Your Audience's Favourite Podcast with Jay Acunzo

    It's easy to get someone's attention. But to really make a difference, you need to be able to hold that attention. Jay Acunzo joins Katelyn Bourgoin to share what it takes to become your audience's favourite show.  On this episode of Customer Show, Jay and Katelyn discuss: How to design a premise for your show people care about The subtle difference between a boring show and people's favourite show How to ask questions that create great content And so much more Jay Acunzo is a podcast specialist, author, and designer of shows loved by millions. Twitter: https://twitter.com/jayacunzo Podcast: https://www.marketingshowrunners.com/podcast/ Website: https://jayacunzo.com/ Connect with Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

    55min
  2. How To Keep Customers Coming Back Again & Again with Eli Weiss

    12/03/2021

    How To Keep Customers Coming Back Again & Again with Eli Weiss

    Having a customer buy from you once is good. But having a customer buy from you multiple times is the formula for growing a business. On this episode of Customer Show, Eli Weiss joins Katelyn Bourgoin to go deep on how to create an experience your customers will want to come back again and again for.  On this episode, you'll hear Katelyn and Eli discuss: Why Eli considers his competition to be Netflix and ketchup How to create customer experiences that spark joy What Eli looks for when hiring a customer experience teammate And so much more Eli Weiss is the Director of Customer Experience at OLIPOP. Twitter: https://twitter.com/eliweisss LinkedIn: https://www.linkedin.com/in/eliweisss OLIPOP: https://drinkolipop.com/ ------- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get you free Customer Ranking Calculator: https://customercamp.co/calculator

    42min
  3. Make Your Business Stand The F*ck Out with Louis Grenier

    25/02/2021

    Make Your Business Stand The F*ck Out with Louis Grenier

    It's not easy (or comfortable) to stand out, despite what all marketing & positioning resources tell us. But standing out doesn't always mean being the loudest or most outrageous. Louis Grenier joins Katelyn Bourgoin to explain the three key differentiators every business needs to figure out if they want to stand the f*ck out.  On this episode of Customer Show, Louis and Katelyn discuss: How to uncover what makes you unique Why most positioning books are BS (and what to do instead) The formula for becoming Radically Different And so much more Louis Grenier is the founder of EveryoneHatesMarketers.com and is the host of Everyone Hates Marketers podcast. Twitter: https://twitter.com/LouisSlices LinkedIn: https://www.linkedin.com/in/louisgrenier/ Stand The F*ck Out Course: https://www.everyonehatesmarketers.com/stfo ---- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

    1h1min
  4. Why Marketers Should Create Negative Personas with Rebecca Sadwick

    18/02/2021

    Why Marketers Should Create Negative Personas with Rebecca Sadwick

    Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to. On this episode of Customer Show, Rebecca Sadwick joins Katelyn Bourgoin to share how to create a negative customer persona. On this episode, Katelyn and Rebecca discuss: Why Not All Customer Are Created Equally How To Design Research Experiments (The Right Way) How To Create Negative and Anti Customer Personas And So Much More! Rebecca Sadwick is a customer-focused marketer and the founder of Stretegica Partners. Rebecca is a regular contributor to Forbes.  LinkedIn: https://www.linkedin.com/in/rebeccasadwick/ Twitter: https://twitter.com/rebeccasadwick Strategica Partners: https://strategica.partners/ More On Negative Personas: https://www.forbes.com/sites/rebeccasadwick/ ----- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

    43min
  5. The Rise of Customer-Led Growth with Georgiana Laudi

    11/02/2021

    The Rise of Customer-Led Growth with Georgiana Laudi

    Technologies come and go, but your customers are forever. So why then is it so common for marketers to build a growth strategy dependant on a single tool? In today's episode of Customer Show, Georgiana Laudi joins Katelyn Bourgoin to share how to think like a customer-led growth marketer.  On this episode of Customer Show, Katelyn and Georgiana discuss: The Difference Between Customer-Led Growth and Product-Lead Growth How She Used This Method To Grow Unbounce 900% In Only A Few Years How To Get The Necessary Insights To Become Customer-Led Without Buy-In or Budget Georgiana (Gia) Laudi is the co-founder of Forget The Funnel and is a SaaS marketing & growth strategist. LinkedIn: https://www.linkedin.com/in/georgianalaudi Twitter: https://twitter.com/ggiiaa Forget The Funnel: https://www.forgetthefunnel.com/ -------- Follow Katelyn for daily marketing & buyer psychology insights: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

    48min
  6. How To Get Your First 100 SaaS Customers with Asia Orangio

    04/02/2021

    How To Get Your First 100 SaaS Customers with Asia Orangio

    It has never been easier to start a software business. But getting your first paying customers? That part is still really, really hard. Asian Orangio joins Katelyn Bourgoin on this episode of Customer Show podcast to share her step-by-step strategy for getting your first 100 customers.  In this episode, Asia and Katelyn cover: Why The SaaS Sales Process Is Unique How To Get Free Trial Users To Pull Out Their Credit Card And Pay You The #1 Mistake First-Time SaaS Founders Make And So Much More Asia Orangio is the founder of Demand Maven and is a SaaS Growth and Marketing Specialist. Demand Maven: http://demandmaven.io/ Twitter: https://twitter.com/AsiaOrangio LinkedIn: https://www.linkedin.com/in/asiamatos ---- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get Your Free Customer Ranking Calculator: https://customercamp.co/calculator

    36min
  7. How To Find And Fix Success Gaps That Lead To Unhappy Customers

    28/01/2021

    How To Find And Fix Success Gaps That Lead To Unhappy Customers

    Success gaps are an invisible force keeping your customers from paying you -- a confusing checkout process, vague product descriptions, or even a broken website. Claire Suellentrop joins Katelyn Bourgoin on this episode of Customer Show podcast to explain how to find these success gaps and turn them into money-making opportunities.  On this episode of Customer Show, Claire and Katelyn discuss: How To Discover Success Gaps In Your Buyer's Journey (And Fix Them) What Questions To Ask Your Customers If You Suspect A Success Gap How To Create Marketing Collateral To Fill Success Gaps And So Much More Claire Suellentrop is the co-founder of Forget The Funnel and is a SaaS Marketing & Growth expert.  LinkedIn: https://www.linkedin.com/in/clairesuellentrop Twitter: https://twitter.com/clairesuellen Forget The Funnel: https://www.forgetthefunnel.com/resources/saas-audience-research-habits ---- Connect with Katelyn on Twitter:  https://twitter.com/KateBour Get Your Free Customer Ranking Calculator: https://customercamp.co/calculator

    38min
  8. How To Adapt To New Customer Expectations with Kristen LaFrance

    21/01/2021

    How To Adapt To New Customer Expectations with Kristen LaFrance

    There's no doubt about it -- Covid has forever shifted the buying expectations of customers across the world. But those who choose to be resilient instead of resistant have the opportunity to create amazing experiences their customers will love. Kristen LaFrance joins Katelyn Bourgoin on Customer Show to explain how traditional retailers are adapting.  In this episode, Kristen and Katelyn discuss: How Retailers Can Create Amazing Buying Experiences Real Case Studies of How Retailers Pivoted Their Businesses The Most Important Things To Consider When Bringing a Retail Experience Online And So Much More Kristen LaFrance is the host of Resilient Retail from Spotify.  Twitter: https://twitter.com/kdlafrance Resilient Retail: https://resilient.shopify.com/season-one ---- Connect with Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://customercamp.co/calculator

    41min
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Sobre

This is Customer Show—the podcast that explores what makes people tick, click, and buy. Every week host Katelyn Bourgoin talks to global experts in topics like buyer psychology, conversion copywriting, and advertising. Each episode will make you smarter and make you laugh. So if you want to figure out how to get (and keep) more happy customers, listen up because we’ve got the answers.

Informações

  • Criado por
    Customer Show
  • Anos de atividade
    2020 - 2021
  • Episódios
    18
  • Classificação
    Livre
  • Copyright
    © Customer Show
  • Site do podcast
    Customer Show

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