From our archive: Taylor's version (part one)

Earlier this month, Taylor Swift played the final show of her Eras tour. More than 10 million people attended one of 149 shows in the tour, which grossed more than $2bn. In this episode, first released in August 2024, “Money Talks” host Alice Fulwood travelled to Nashville, where Swift’s career began, to find out how she built the biggest brand in music. Hosts: Alice Fulwood, Tom Lee-Devlin and Mike Bird. Guests: Tim Ingham, the founder of Music Business Worldwide; Kristelia García of the Georgetown University Law Center; Michael Schill of the Darden School of Business; and Bill Werde, former editorial director of Billboard magazine, current director of the Bandier Program at Syracuse University and author of the “Full Rate No Cap” newsletter. Transcripts of our podcasts are available via economist.com/podcasts. Listen to what matters most, from global politics and business to science and technology—subscribe to Economist Podcasts+. For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account.