From Overlooked to Fully Booked ®

Niki Hutchison
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From Overlooked to Fully Booked ®

What’s the worst thing that can happen to a small business? Being overlooked. Seriously! No matter how brilliant you and your business are, if you can’t persuade people to take notice then it follows that they won’t take action and no action leads to no sales. So how can we reverse this scenario? Marketing Strategist Niki Hutchison has cracked the code! She knows how you can go from overlooked to fully booked® and she’s sharing the steps in this brand new podcast. A seasoned interviewer (both on her previous podcast and at her annual in-person event, Adventures in Marketing), Niki will also be asking influential guests from across the world of online business and entrepreneurship, including Lisa Johnson, Francesca James and Emmie Faust, to share their top tips for becoming fully booked in today’s ever-changing business landscape.

  1. OCT 25

    Episode 12 - The Real Sales Secrets with Charlie Day

    On today's show I chat to sales strategist and sales agency owner, Charlie Day. We delve into the critical role of sales in business, particularly for women running businesses. We discuss the common fears associated with selling, the importance of overcoming rejection, and the journey of becoming proficient in sales. Charlie shares her experiences in building a female-driven sales agency and offers insights on effective messaging, client engagement, and strategies for success in a challenging economic climate. We also chatted about current trends in online sales, the significance of following-up with leads, and preparations for Black Friday. If you want to find out more about Charlie check: https://charliedaysales.co.uk/ and her agency is https://www.salesmadetheagency.co.uk/ You can join my upcoming from overlooked to fully booked masterclass by signing up here: www.nikihutchison.com/booked Enjoying the podcast? Here's what to do next: Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Next Monday, we're doing a Q4 marketing planning session live on the call. Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments this month. You can find more information about me HERE. Looking to have your marketing done for you? Check out my agency, Enjoy Marketing. takeaways Sales should be prioritised as a core function of any business.Effective messaging is key to attracting the right clients.Follow-up is a powerful and essential tool for increasing sales.In-person interactions are becoming more valuable in sales.A strong sales strategy involves engaging leads consistently.

    30 min

  2. OCT 18

    Episode 11 - It's the way you tell 'em

    In this episode of From Overlooked to Fully Booked, I share the final step in my BRIGHT Framework®, focusing on the importance of telling your customers what you can do for them in engaging ways and in relevant places. I discuss the need for a comprehensive marketing plan that combines both traditional and digital marketing strategies and share my experiences and insights on crafting compelling messaging, customer retention and the significance of personal outreach in marketing campaigns. You can join my upcoming from overlooked to fully booked challenge by signing up here: www.nikihutchison.com/booked Enjoying the podcast? Here's what to do next: Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Next Monday, we're doing a Q4 marketing planning session live on the call. Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments this month. You can find more information about me HERE. Looking to have your marketing done for you? Check out my agency, Enjoy Marketing. Takeaways Telling your story consistently is vital for engagement.Combining traditional and digital marketing can accelerate growth.Customer retention strategies are essential for long-term success.Creating a comprehensive marketing plan is crucial for business growth.Effective messaging should resonate emotionally with your audience.Understanding your ideal customer is key to successful marketing.Personal outreach can significantly enhance your marketing efforts.Utilising various key marketing channels will maximise your reach.Engaging with your audience through polls can generate excitement.Investing in your brand's story can reduce the need for paid advertising.

    30 min
  3. Episode 10 - Better Ways To Hype Yourself with Lucy Werner

    OCT 11

    Episode 10 - Better Ways To Hype Yourself with Lucy Werner

    In today's episode I'm chatting to my friend, fellow Adobe Global Ambassador and one-woman hype machine Lucy Werner! We delve into the world of PR and how to get other people excited about you and what you're doing on your journey of entrepreneurship. We discussed the importance of authenticity in PR, the role (or not) of press releases, and how small business owners can effectively manage their business relationships. Lucy shared insights from her experience as a bestselling author and the impact of her books on her business. We also cover the evolution of her successful Substack newsletter and the significance of community engagement in building a personal brand. You can join my upcoming challenge by signing up here: www.nikihutchison.com/booked If you want to find out more about Lucy you can check her newsletter at https://www.hypeyourself.substack.com and follow her on Instagram: www.instagram.com/lucywernerpr Enjoying the podcast? Here's what to do next: Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Next Monday, we're doing a Q4 marketing planning session live on the call. Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments this month. You can find more information about me HERE. Looking to have your marketing done for you? Check out my agency, Enjoy Marketing. Episode takeaways Tailored pitches are more impactful than generic press releases.Should winning awards be leveraged for PR opportunities?Best-selling status can be misleading; focus on genuine recommendations.Writing a book can significantly enhance your business visibility.Elevating underrepresented voices is crucial in the business community.Pricing strategies for newsletters can greatly affect subscriber retention.Visibility and connection are key to growing your brand.

    40 min

  4. OCT 4

    Episode 9: How to stop hating marketing!

    On today's episode I'm walking you through the next section of my BRIGHT Framework®. 'H' stands for HOW and is all about the importance of aligning business goals with marketing strategies, emphasising the need for a clear marketing plan before diving into content creation. I also outline practical steps for creating an effective marketing plan, understanding customer needs, and evaluating your current marketing performance. During the episode I shared a case study of one of my clients Julie Cluley who went from 'hating' marketing (her words!) to becoming expert in her own marketing which is always a joy to see. You can find out more about Julie's brilliant business HERE Enjoying the podcast? Here's what to do next: Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Next Monday, we're doing a Q4 marketing planning session live on the call. Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments this month. You can find more information about me HERE. Looking to have your marketing done for you? Check out my agency, Enjoy Marketing. Episode takeaways Align your business goals with your marketing strategy.Marketing without a plan can waste time and resources.Understanding your audience is key to effective marketing.You don't need to be on every social media platform.Gather insights to improve your marketing efforts.Evaluate your current marketing performance regularly.Create a marketing plan that suits your lifestyle.Use analytics tools to track your marketing success.Engage with your audience to understand their needs.Consistency in marketing leads to better results.

    20 min
  5. Episode 8: F*ck Being Humble with Stef Sword-Williams

    SEP 27

    Episode 8: F*ck Being Humble with Stef Sword-Williams

    On today's episode I talk to Stefanie Sword-Williams, founder of 'F*ck Being Humble, who shares her unique business and journey from the advertising world to entrepreneurship. We discuss the challenges and triumphs of building a provocative brand, the importance of self-promotion, and the value of community engagement. We had a fascinating chat about pricing and the need for creativity around getting paid, as well as in your marketing, especially on a budget, and the significance of warm outreach in business development and how Stef learned to turn cold outreach into much more valuable warm outreach. This episode brings valuable insights for aspiring entrepreneurs and business owners. You can find out more about Stef and F*ck Being Humble via Stef's Website and on LinkedIn Enjoying the podcast? Here's what to do next: Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Next Monday, we're doing a Q4 marketing planning session live on the call. Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October. You can find more information about me HERE. Looking to have your marketing done for you? Check out my agency, Enjoy Marketing. Episode takeaways The name of a business can create both opportunities and challenges.Starting a business often stems from a desire to express creativity.Self-promotion is essential for success in any field.Small events can have a significant impact on community engagement.Diverse revenue streams are crucial for business sustainability.Warm outreach is more effective than cold pitching.Pricing transparency can facilitate better negotiations.Creative marketing can be achieved on a budget.Building relationships is key to gaining new clients.Self-promotion should be a continuous effort, not just a one-time activity.

    47 min
  6. Episode 7: Goal-Getters: Supercharge Your Business Growth with Smart Planning and Adobe Express

    SEP 20

    Episode 7: Goal-Getters: Supercharge Your Business Growth with Smart Planning and Adobe Express

    In today's episode of From Overlooked to Fully Booked® I'm covering the importance of goal setting for business growth. I'm sharing lots of detail about how I stay organised and the specific tools I use to maximise my efficiency - including sponsor of this episode and one of my very favourite tools, Adobe Express - as well as the need for structured goal setting. As always, there's a focus on the practical steps, as I share what needs to happen for you to actually reach your goals. Grab your free trial of Adobe Express Premium HERE - and there's a brilliant offer for teams using Express right now, just £49 per year per person (minimum 2), which is a lot better than another graphic design tool you may have heard of ;). Enjoying the podcast? Here's what to do next: Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October. You can find more information about me HERE. Looking to have your marketing done for you? Check out my agency, Enjoy Marketing. Episode Takeaways Growth is intrinsically linked to goal setting.SMART goals provide a structured approach to tracking progress.Big picture thinking helps in setting meaningful goals.Breaking down goals into smaller tasks is essential for progress.Procrastination can undermine self-confidence and productivity.Having a clear purpose keeps you motivated during challenges.Creating a routine can significantly enhance productivity.Using tools can help streamline business processes and save time.Client success stories illustrate the effectiveness of structured goal setting.Community support and accountability are crucial for achieving business goals.

    22 min
  7. Episode 6: Creating an Engaged Community with Lucy Hall (Digital Women)

    SEP 13

    Episode 6: Creating an Engaged Community with Lucy Hall (Digital Women)

    On today's episode I'm joined by Lucy Hall, the founder of Digital Women, who shares her journey of creating a community for ambitious women in the digital space. Digital Women began as a Facebook group and an event to bring together women who wanted to share and learn digital skills and over the last few years it has grown into in a hugely engaged community, membership and events company. Lucy and I chatted about focusing on providing valuable content and support, the difficulties of outbound marketing, and building an email list of opt-in subscribers to support both marketing efforts and sponsorship opportunities. We also discussed Lucy's experience of having Digital Women acquired by an American company before eventually acquiring it back again as part of her company Skills of the Future, which also incorporates her social media event, Social Day. We also had a lot of fun exploring the concept of success and the constant drive to do more in business as an entrepreneur. Thanks for listening! There is a new episode of From Overlooked to Fully Booked® out every Friday. Make sure you follow on your favourite podcast platform so that you never miss an episode. And please if you enjoyed this episode consider giving us a review, it really helps us get the podcast out there to more entrepreneurs like you. Want to find out more about Lucy, Digital Women and Social Day? Lucy Hall LinkedIn - Digital Women LinkedIn - Digital Women Website - Social Day Website Love this Podcast? What to do next: During this episode I also share details of my free Guide To Go From Overlooked To Fully Booked® which you can download HERE. Join me, for free, at Marketing Mondays, where my team and I will support you to make real progress in an hour, one Monday at a time. Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October. You can also find out more information about me HERE. Prefer to have your marketing done for you? Hire my agency, Enjoy Marketing.

    38 min

  8. SEP 6

    Episode 5: The Power of Innovation in Business

    In today's episode I discuss the the importance of innovation in business, sharing real life examples from both of my businesses. Innovation is not limited to technology and I love to encourage business owners to think creatively in all aspects of your business. I provide practical steps for fostering innovation, including revisiting your brand differentiation, conducting market research, and staying hungry for new opportunities. I also discuss effective marketing and the need to give yourself permission to change and innovate in both your business and life. Love this Podcast? What to do next: During this episode I also share details of my free Guide To Becoming Fully Booked which you can download HERE. Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments in October. You can find out more information about me HERE. Looking to have your marketing done for you? My agency, Enjoy Marketing can do that for you. Takeaways Innovation is not limited to technology and can take many forms in business.Stay hungry for new opportunities and constantly seek ways to innovate.Revisit your brand differentiation and conduct market research to identify gaps and opportunities.Invest time in developing new services and revenue streams to solve business challenges.Effective marketing is crucial for the success of new offerings.Give yourself permission to change and innovate in both your business and life. Keywords innovation, business, creativity, brand, marketing, market research, revenue streams

    27 min
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About

What’s the worst thing that can happen to a small business? Being overlooked. Seriously! No matter how brilliant you and your business are, if you can’t persuade people to take notice then it follows that they won’t take action and no action leads to no sales. So how can we reverse this scenario? Marketing Strategist Niki Hutchison has cracked the code! She knows how you can go from overlooked to fully booked® and she’s sharing the steps in this brand new podcast. A seasoned interviewer (both on her previous podcast and at her annual in-person event, Adventures in Marketing), Niki will also be asking influential guests from across the world of online business and entrepreneurship, including Lisa Johnson, Francesca James and Emmie Faust, to share their top tips for becoming fully booked in today’s ever-changing business landscape.

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