From Passion to Paycheck: Revolutionizing the CPA Pipeline with Alicia Gelinas Part 2

In this episode of the SALTovation podcast, we continue our conversation with Alicia Gelinas, President & CEO of COCPA. Alicia takes a deep dive into the evolving nature of professional networking, the impact of technology on relationship-building, and the significance of in-person interactions in an increasingly virtual world. With a focus on enhancing the CPA profession, she navigates through the challenges posed by remote work, the Amazon effect, and the need for robust personal connections within the CPA community. Alicia also discusses her vision for the future, aiming to leave a legacy of a connected, supportive, and forward-thinking CPA community.

Key Takeaways:

• Evolving Networking Dynamics: Understanding how virtual connectivity influences professional networking and the enduring importance of in-person interactions.
• Strategic Focus of CoCPA: Emphasizing member support and advocacy through initiatives like leadership programs and scholarships.
• The Amazon Effect: Discussing the shift towards instant solutions and its impact on long-term professional relationship building.
• Emerging Trends: Highlighting the growing importance of ESG reporting and the role of CPAs in leveraging AI and other emerging technologies.
• Legacy and Community: Alicia's vision for fostering a sense of belonging and pride within the CPA profession through active engagement and professional support.

Quotables

• "COCPA builds community for CPAs. CPAs need other CPAs, and we need a support group.” -Alicia Gelinas

• "If CPAs don't think about the role that they need to play, they will be left behind and somebody else will take the role of trust.” -Alicia Gelinas

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