What Gets Measured

NinjaCat
  • 5,0 (17)
  • MARKETING
  • QUINZENAL
What Gets Measured

What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts. Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; “what gets measured, gets managed.” SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast © 2022, NinjaCat

  1. HÁ 2 DIAS

    Make Better Bets with Causal AI

    Discover how causal AI transforms marketing analytics by solving the correlation vs. causation dilemma. Learn why outdated Marketing Mix Modeling (MMM) can't keep up, and how causal AI provides actionable, real-time insights for CMOs and CFOs. SHOWPAGE:  https://www.ninjacat.io/blog/wgm-podcast-make-better-bets-with-causal-ai  © 2025, NinjaCat

    1h

  2. 17 DE JUN.

    Better MarTech Starts with Better Experiments

    Most martech stacks don’t break—they bloat. In this interview, Ana Mourão shares how to untangle messy stacks with clear thinking, smart experiments, and data strategies that actually serve people. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-better-martech-starts-with-better-experiments

    25min

  3. 3 DE JUN.

    From Static to Dynamic: How Better Links Create Smarter Ads

    Marketers optimize everything—except the link. In this episode, Scott Cate of 301.Pro explains how dynamic, rules-based URLs can unlock smarter, more contextual ad performance at scale. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-from-static-to-dynamic-how-better-links-create-smarter-ads  © 2025, NinjaCat

    34min

  4. 20 DE MAI.

    Why AI Will Be An Amplifier, Not A Replacement

    NinjaCat VP of Marketing Jessica Graeser shares how AI is transforming agency workflows, why 2025 is a breakout year for operational efficiency, and how to go from endless AI pilots to real pipeline results.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-why-ai-will-be-an-amplifier-not-a-replacement  © 2025, NinjaCat

    21min

  5. 6 DE MAI.

    Rethinking Marketing Strategy with Causal AI

    AI strategist James Ward breaks down why most marketing strategies fail—and how his Five Rings framework and causal AI can help agencies think, measure, and perform more effectively. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-rethinking-marketing-strategy-with-causal-ai  © 2025, NinjaCat

    48min

  6. 22 DE ABR.

    Leveraging Data in Marketing

    Marketing strategist Ondar Tarlow shares how clean data, shared definitions, and AI help brands drive performance, build partnerships, and act fast. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-leveraging-data-in-marketing  © 2025, NinjaCat

    42min

  7. 8 DE ABR.

    What's Next for Digital Marketing?

    CEO of Third Door Media, Marc Sirkin, unpacks the AI-driven shift in marketing, the chaos of data, and why transformation takes more than tech. From one-to-one dreams to LLM-powered SEO, this episode cuts through the hype to reveal what really matters in the future of digital marketing. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-whats-next-for-digital-marketing  © 2025, NinjaCat

    42min

  8. 25 DE MAR.

    The Ecosystem Centered Marketing Strategy

    Explore the frontiers of a new way to envision online commerce as Peter Cranstone combines his skills in patents, programming, and data to describe the promising potential, and current pitfalls, of the ecosystem centered marketing strategy of the future.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-ecosystem-centered-marketing-strategy  © 2025, NinjaCat

    50min
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Sobre

What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts. Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; “what gets measured, gets managed.” SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast © 2022, NinjaCat

Informações

  • Criado por
    NinjaCat
  • Anos de atividade
    2022 - 2025
  • Episódios
    89
  • Classificação
    Explícito
  • Copyright
    © 2025, NinjaCat
  • Site do podcast
    What Gets Measured

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