83 episodes

10/10 GTM is a podcast by Accord that dives into how B2Bs most successful Revenue Leaders win (no matter the product or market). Discover secrets from the best to achieve your repeatable revenue goals.

In this season, we talk to legendary leaders such as 5x CRO John McMahon, and execs from 6Sense, JB Sales, Chili Piper, and Hubspot about how to drive consistent sales execution — leading to predictable forecasts (& better sleep).

10/10 GTM Accord

    • Business
    • 4.5 • 8 Ratings

10/10 GTM is a podcast by Accord that dives into how B2Bs most successful Revenue Leaders win (no matter the product or market). Discover secrets from the best to achieve your repeatable revenue goals.

In this season, we talk to legendary leaders such as 5x CRO John McMahon, and execs from 6Sense, JB Sales, Chili Piper, and Hubspot about how to drive consistent sales execution — leading to predictable forecasts (& better sleep).

    Mastering Positioning, Strategy & Leadership with Jon Feldman, VP of Sales at anecdotes.ai

    Mastering Positioning, Strategy & Leadership with Jon Feldman, VP of Sales at anecdotes.ai

    Our guest for Episode 35 is Jon Feldman, Vice President of Sales at anecdotes.ai. Jon is an award-winning VP who brings more than two decades of experience to the conversation. 

    In this episode, Ross and Jon discuss the importance of positioning, strategy over tactics, and developing effective leaders to drive execution excellence across sales and CS teams. 

    • 33 min
    Mega SKO: Mastering the Art of Deal Execution: Insights from the Frontlines

    Mega SKO: Mastering the Art of Deal Execution: Insights from the Frontlines

    We're diving deep into the world of deal execution with the Modern Sales Pros. In their recent Mega SKO, Ross led a panel discussion featuring Chris Calkin, VP of Sales at Census, and Justin Bullock, VP Sales at Envoy.

    • 39 min
    Data Driven Decision Making and Building a System that Works with Jeff Rosset, CEO at Sales Assembly

    Data Driven Decision Making and Building a System that Works with Jeff Rosset, CEO at Sales Assembly

    Our guest for Episode 33 is Jeff Rosset, CEO at Sales Assembly. Jeff brings more than two decades of leadership experience to the conversation. 

    In this episode, Ross and Jeff discuss the critical role of data-driven decision making, the importance of building a system that works, and why continuous learning and skill development is crucial. 

    • 24 min
    Defining Excellence, Role Plays, and Up-skilling Reps with Phil Dantas, Director of Sales at Clio

    Defining Excellence, Role Plays, and Up-skilling Reps with Phil Dantas, Director of Sales at Clio

    Our guest for this episode is Phil Dantas, Director of Sales at Clio. Phil brings more than a decade of sales experience to the conversation. 

    In this episode, Ross and Phil discuss why revenue leaders must define excellence, consistently role play and up skill their reps, and inspect expected outcomes. 

    • 24 min
    Strategies to Drive Sales Enablement Success for Adoption & Impact

    Strategies to Drive Sales Enablement Success for Adoption & Impact

    Over $70B is spent annually up-leveling revenue teams. This begs the question: How much of this investment translates into tangible improvements for how account executives and customer success managers engage with prospects and customers? 

    In this masterclass, enablement leaders from Databricks, Teamwork, and Slack discuss how to assess whether your enablement investments are effectively bridging the gap between strategy and execution. They cover: 


    How to adopt & enforce winning methodologies with rigor
    Rolling out new sales & cs processes that actually impact customer interactions
    Strategies to guarantee org-wide adoption of your proven best practices

    • 37 min
    Nailing the Problem, Asking Great Questions & Overcoming Confirmation Bias with David Priemer, Founder of Cerebral Selling

    Nailing the Problem, Asking Great Questions & Overcoming Confirmation Bias with David Priemer, Founder of Cerebral Selling

    Our guest for Episode 30 is David Priemer, Founder & Chief Sales Scientist at Cerebral Selling. David began his career as a research scientist before pivoting to sales. He brings more than 20 years of sales experience to the conversation. 

    In this episode, Ross and David discuss why it’s important to nail the problem rather than jumping to solutions, the art of asking great discovery questions, and strategies to eliminate confirmation bias. 

    • 34 min

Customer Reviews

4.5 out of 5
8 Ratings

8 Ratings

Mark Fer ,

Good content

Great guests

Pinakapogi1982 ,

Main sales podcast

Really enjoy this podcast and the wide variety of topics and thought leaders. I’ve learned a lot. This is my go to podcast

Jonathan Smithh ,

How startups (actually) build their GTM motion

Very cool to hear how top startups get their first customers and build a repeatable sales and success motions.

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