Kates-Boylston Publications has been covering death care for more than a century. Funeral Service Insider brings that institutional knowledge to bear on current events with the aim of helping funeral service professionals better understand the present and plan for the future.
Creating a Unified Personal and Business Brand with Dr. Camelia L. Clarke
In this episode we had the pleasure of speaking with Dr. Camelia L. Clarke, who shed light on the evolving landscape of social media and its impact on personal and business branding. She emphasized that it is crucial to define your personal brand, because otherwise someone else will define it for you. This rings especially true in the funeral industry, where personal and business branding merge easily. Online reviews often mention individual funeral homes and the people they interacted with.
Visit here for show notes.
The Silent Struggle: Battling Burnout with Mike Dixon
In this episode of Funeral Service Insider, host Tony Russo welcomes Mike Dixon, a veteran funeral director and founder and executive director of Funeral Professionals Peer Support. Dixon is dedicated to addressing the mental health needs of professionals in the funeral service industry.
Click here for the show notes.
The Power of Earned Media: Danielle Burmeister on Expanding Your Reach and Reputation
Danielle Burmeister, vice president of marketing for Homesteaders Life Company discusses the best ways to get and leverage earned media. Click here for more info and the transcript.
Doak Morasco on Navigating Climate Change in Cemetery Landscapes
In this episode of Funeral Service Insider, Doak Marasco discusses the effect climate change has on cemetery landscapes. See full show notes here.
Taelor Johnson on Implementing Green Funerals
On this episode of Funeral Service Insider, Taelor Johnson of Interra Green Burial by Mueller Memorial talks about that firm’s unique approach to offering green options to their families. Johnson grew up in the funeral business and has seen how it has changed in the last 20 years.
Listen to the show for discount a promo code to the Kates-Boylston Funeral Service Business Plan Conference October 24-25 in Virginia Beach.
Barbara Kemmis on NIMBYs and Cremation
Barbara Kemmis, executive director of the Cremation Association of North America, joins host Tony Russo to discuss ways to navigate local opposition when opening a crematory. The Not-In-My-Back-Yard movement is often driven as much by ignorance and surprise as anything else. Working to assuage NIMBYs before they get all het up is easier than trying to calm them down once they get going.
Kemmis shares some absolutely dumbfounding assertions she’s heard from the anti-crematory crowd at public hearings and offers some practical advice for a workaround.
Kemmis also discusses the upcoming CANA Convention in Washington, D.C. and the annual cremation statistics report, which provides valuable insights into the industry. The growth rate of cremation has followed an S curve, taking 100 years to reach 5% and 45 years to reach 50%, but now it is expected to plateau around 80%.
Complete Show Notes here.
This episode is sponsored by:
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Fantastic first episode! Very informative, but not long winded. Looking forward to more content!