Funeral Service Insider: The Podcast Kates-Boylston

In this episode we had the pleasure of speaking with Dr. Camelia L. Clarke, who shed light on the evolving landscape of social media and its impact on personal and business branding. She emphasized that it is crucial to define your personal brand, because otherwise someone else will define it for you. This rings especially true in the funeral industry, where personal and business branding merge easily. Online reviews often mention individual funeral homes and the people they interacted with.
Visit here for show notes.

In this episode of Funeral Service Insider, host Tony Russo welcomes Mike Dixon, a veteran funeral director and founder and executive director of Funeral Professionals Peer Support. Dixon is dedicated to addressing the mental health needs of professionals in the funeral service industry. 
Click here for the show notes.

Danielle Burmeister, vice president of marketing for Homesteaders Life Company discusses the best ways to get and leverage earned media. Click here for more info and the transcript. 

In this episode of Funeral Service Insider, Doak Marasco discusses the effect climate change has on cemetery landscapes. See full show notes here. 

On this episode of Funeral Service Insider, Taelor Johnson of Interra Green Burial by Mueller Memorial talks about that firm’s unique approach to offering green options to their families. Johnson grew up in the funeral business and has seen how it has changed in the last 20 years.   

Listen to the show for discount a promo code to the Kates-Boylston Funeral Service Business Plan Conference October 24-25 in Virginia Beach. 
 

Barbara Kemmis, executive director of the Cremation Association of North America, joins host Tony Russo to discuss ways to navigate local opposition when opening a crematory. The Not-In-My-Back-Yard movement is often driven as much by ignorance and surprise as anything else. Working to assuage NIMBYs before they get all het up is easier than trying to calm them down once they get going.
Kemmis shares some absolutely dumbfounding assertions she’s heard from the anti-crematory crowd at public hearings and offers some practical advice for a workaround.
Kemmis also discusses the upcoming CANA Convention in Washington, D.C. and the annual cremation statistics report, which provides valuable insights into the industry. The growth rate of cremation has followed an S curve, taking 100 years to reach 5% and 45 years to reach 50%, but now it is expected to plateau around 80%.
Complete Show Notes here.
 
This episode is sponsored by: 

We all know that the death-care market is changing… so why are you sticking to the same old marketing strategies? 
Inertia Marketing and Design knows deathcare and handles the marketing needs for hundreds of cemeteries, funeral homes, and industry suppliers. From email campaigns, websites, and social media presences to printed materials, promotions, branding, and public relations - Inertia is your turn-key solution to elevate your brand and reach your customer base. 
Find them online at www.inertia.marketing or call today at 888.552.IDEA.