Future Squared with Steve Glaveski Steve Glaveski

This man needs no introduction but I’m going to give him one anyway.
Robert Greene is the author of the New York Times bestsellers The 48 Laws of Power, The Art of Seduction, The 33 Strategies of War, The 50th Law and Mastery.
His highly anticipated sixth book, The Laws of Human Nature, explores people's drives and motivations, even when they are unconscious of them themselves. Knowing why people do what they do is the most important tool we can possess, without which our other talents can only take us so far.
 
Having read hundreds of business books myself, perhaps the books that have had the most profound positive impact on how I show up each day and how I conduct myself are books on psychology, behavioural economics, neuroscience and biological evolution. Books that ultimately helped me to understand myself and understand others. As such, I was really excited to read the Laws of Nature and speak with Greene about what is such a fundamental topic.
 
In addition to having a strong following within the business world and a deep following in Washington, DC, Greene's books are hailed by everyone from war historians to the biggest musicians in the industry (including Jay-Z and 50 Cent).
 
Expect to learn a ton from this conversation, but in particular, three key take-aways:
1) How having an estimated 80 jobs before becoming an author shaped Greene’s world view and made him a better and more creative writer
2) Why it is our moments of frustration where we often seek out life-changing answers
3) How Greene seeks the path of what is ‘most right’ by looking at questions from multiple angles and contemplating many alternatives
 
This just scratches the surface of the many enlightening things we discussed - just peek at the topics discussed in the show notes to get a feel for everything discussed - so with that, it gives me much pleasure to present you with one of the most pre-eminent authors of our time, the one and only, Robert Greene.
 
Show Notes:
1.  The Blog of Robert Greene: www.powerseductionandwar.com
2.  Twitter: @RobertGreene
3.  Greene’s Books: https://www.amazon.com/Robert-Greene/e/B001IGV3IS
4.  The Laws of Human Nature Book: https://www.amazon.com/Laws-Human-Nature-Robert-Greene/dp/0525428143
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In this episode, I sit down with international touring comedian Joe Avati, known for his hilarious takes on Italian-Australian life and its cultural quirks.
Joe is currently in the midst of his When I Was Your Age world tour, and I had the pleasure of catching him perform in front of a sold out crowd of 450 people in Melbourne. 
Joe shares insights on early life, pursuing the arts, how he has dealt with the adversity of bombing, the grit needed to make it in any profession, why comedians shouldn’t get married, raising kids to be resilient in today’s climate, and the impact of political correctness on not just comedy, but on emerging generations of young people. 

Key Topics DiscussedTour Update: Joe talks about his ongoing tour across the US, Canada, Europe, and Australia. He shares anecdotes from his recent shows and reflects on the global reach of his comedy.Early Life: Joe reminisces about growing up in Five Dock, Sydney, as the son of Italian immigrants. He discusses his family's move to Australia and how his heritage influenced his comedic style.Career Beginnings: Joe recounts his start in comedy at Sydney’s Original Comedy Store at the age of 21. He shares stories from open mic nights, the challenges he faced, and his journey to becoming a successful comedian.Family Expectations: Initially studying food science and aspiring to be a restaurateur, Joe discusses his family's reactions to his career choice and how they eventually embraced his path in comedy.Comedy in the Modern Era: Joe addresses the changes in comedy over the past 20 years, including the impact of social media and the rise of politically correct culture. He shares his thoughts on controversial comedy and pushing boundaries.Parenting in 2024: As a father, Joe talks about raising kids in today's world, the importance of resilience, and ensuring his children grow up well-adjusted.Celebrating Cultural Differences: Known for highlighting cultural quirks, Joe explains how he balances making fun of these quirks while also celebrating them, particularly in his Italian-Australian community.Resources and LinksJoe Avati's Official Website: https://www.joeavati.com

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Transcript
(10:01) - Joe's take on comedians getting married and having kids late.
(20:02) - Transition from food science to comedy.
(25:01) - Joe's family reaction to his comedy career.
(30:01) - Joe's perspective on being seen as Australian versus Italian.
(35:18) - Joe's experiences with reverse jealousy and people changing.
(40:02) - Joe's efforts to remain humble despite fame.
(55:32) - Joe's thoughts on navigating today's political landscape as a comedian.

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In this episode of Future Squared, we're joined by Allan Dib, bestselling author of The 1-Page Marketing Plan, to discuss his latest book, Lean Marketing.
Allan shares his insights on common marketing mistakes, the power of three force multipliers, and how businesses can leverage tools and tactics to achieve success. We also delve into the world of AI marketing, the seven core commodities of business, and key objections every marketer needs to overcome.
Tune in for an enlightening conversation packed with actionable advice and expert perspectives.
Topics Discussed:
Common Mistakes: Allan identifies typical pitfalls businesses face when implementing Lean Marketing and offers practical advice on how to avoid them.Three Force Multipliers: Learn about the tools, assets, and processes that can exponentially enhance your marketing efforts.Tools and Tactics: Discover the exact tools and tactics Allan recommends for building an effective marketing system.AI Marketing: Explore how AI is revolutionizing the marketing landscape and the tools Allan uses to stay ahead.Seven Core Commodities: Understand the fundamental commodities all products and services boil down to and how this knowledge can shape your marketing strategy.Key Objections: Allan shares insights on the key objections marketers need to overcome to succeed.Immediate Changes for Profit: Find out the one change you can make today to start making more money.Much More: From balancing the need to be right with the need to be successful, to building a business you love, this episode is filled with invaluable tips and strategies.
About Allan Dib: Allan Dib is a serial entrepreneur who has built and scaled multiple businesses. A pickleball fan, Allan's previous book, The 1-Page Marketing Plan, has garnered over 9,000 reviews and widespread acclaim. His new book, Lean Marketing, builds upon the concepts from his previous work, offering fresh insights and strategies for today's dynamic market.
Episode Links:
Lean Marketing Website: https://leanmarketing.com
Subscribe to our newsletter: https://futuresquared.xyz
Get your free content strategy: https://sonicboom.xyz
Timestamps:
(2:00) - Introduction and Podcast Background
(3:01) - Pickleball and Paddle Sports Discussion
(4:18) - Introduction to Lean Marketing Book
(5:08) - Differences Between Lean Marketing and The 1-Page Marketing Plan
(6:45) - Importance of Planning in Marketing
(8:24) - Marketing Challenges for Startups
(9:00) - Random Acts of Marketing and Their Pitfalls
(10:06) - Importance of Understanding Your Target Market
(12:09) - Integrating Marketing Across the Organization
(14:25) - Short Feedback Loops and Learning Quickly
(15:34) - Value of Processes in Marketing
(18:27) - Direct Response Marketing vs. Brand Marketing
(21:19) - Providing Value to Build Goodwill
(24:12) - Benefits of Providing Clarity to Customers
(29:23) - Identifying and Targeting Your Niche Market
(34:30) - Importance of Focusing on Premium Customers
(41:21) - Leveraging Tools and AI for Market Advantage
(43:08) - Importance of Marketing Assets
(48:00) - Marketing Processes and Daily Operations
(50:38) - What Are You Really Selling?
(53:14) - Deepfakes and Authenticity in Marketing
(56:02) - Conclusion and Resources


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I was thrilled to welcome back Scott H. Young, a renowned writer, programmer, and avid learner. Scott is here to discuss his latest book, "Get Better at Anything: 12 Maxims for Mastery."
This book dives deep into the principles of mastering new skills and achieving continuous improvement in any field.
Key Topics Discussed:
Introduction to "Get Better at Anything": Scott provides an overview of his new book and its structure, highlighting the three main parts: Learning from others (See), Learning from practice (Do), and Learning from experience and feedback (Feedback).Maxim 1 - Learn from the Best: The importance of identifying and learning from top performers in your field. Scott shares practical tips on how to approach and benefit from their expertise.Maxim 2 - Practice Deliberately: Scott explains the concept of deliberate practice and how it differs from regular practice. He offers actionable advice on how to structure your practice sessions for maximum improvement.Maxim 3 - Embrace Feedback: The role of feedback in the learning process and how to effectively incorporate it into your routine. Scott discusses strategies for seeking and utilizing feedback to refine your skills.
Show Notes:
Website: www.scotthyoung.com
Timestamps
(2:02) - Interview Start: Catching Up with Scott H. Young
(3:00) - Difference Between 'Ultra Learning' and 'Get Better at Anything'
(4:54) - Importance of Learning from Others
(6:13) - Motivation from Seeing Others Succeed
(8:00) - Why Success is a Better Teacher than Failure
(10:18) - Problem Solving as Search in Entrepreneurship
(12:30) - Variability in Practice for Skill Improvement
(15:23) - Creativity Begins with Copying
(18:49) - Deliberate Practice and the Role of Coaches
(21:04) - Managing Cognitive Load in Learning
(24:25) - Benefits and Limits of Variability in Practice
(27:01) - Online Poker Players and Data-Driven Learning
(30:17) - Data-Driven Marketing vs. Traditional Marketing
(33:10) - Learning Plateaus and Breaking Through Them
(36:11) - Difficulty Sweet Spot and Flow State
(39:19) - Anxiety and Performance in High-Stress Situations
(42:22) - Exposure Therapy and Overcoming Fears
(45:12) - Importance of Regular Exposure for Reducing Fear
(47:03) - Experts as Teachers: Challenges and Solutions
(50:00) - Asking for Stories Instead of Advice
(52:19) - Applying Storytelling in Hiring Processes
(54:51) - Unlearning Bad Habits and Making Progress
(1:00:00) - Balancing Seeing, Doing, and Feedback in Learning
(1:01:30) - Closing Remarks and Scott H. Young's Website

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In this episode, we delve into the complexities of social media influence, authentic leadership, and the pursuit of happiness in entrepreneurship.
Today's guest is the remarkable Taryn Williams, a veteran entrepreneur who founded Wink Models, The Right Fit (exited), The Influencer Agency (exited), and the innovative gifting service, #Gifted. 
In a candid discussion, Taryn talks about the challenges and successes she faced building businesses in her 20s and stepping back into a leadership role, and emphasizes the vital roles of self-care, mentorship, and maintaining genuine team connections. 
Taryn shares invaluable insights on navigating the influencer economy, the shift towards micro and nano influencers, and the importance of organic growth and audience engagement.
She also reflects on the impact of social media on young people, stressing the need for authenticity over appearance.
We weigh in on the dangers of "struggle porn" and the reality behind the pursuit of universal success through social media platforms, shedding light on the psychological effects of these digital tools on our values and aspirations.
 
Show Notes:
Instagram: instagram.com/tarynwilliams
#Gifted: www.hashgifted.com
Get your free content audit and strategy: www.sonicboom.vc 
 
Timestamps:
00:00 Founded multiple successful businesses, including Wink Models.
05:00 Supportive network, fair pay, collaborative approach, success.
08:44 Early on, I struggled with delegation.
12:15 Scaling a business requires talented team.
15:18 Founder values cultural fit, technical understanding, learning.
18:33 Consistent follow-up for building and maintaining relationships.
20:00 Act on feedback to gain mentor's support.
24:26 Find market fit, build, test, adapt.
25:53 Planned sabbatical interrupted by successful business venture.
29:32 Regret over past decisions, focus on relationships.
32:40 Self-reflection on motivations for success and happiness.
37:46 Chasing external markers of success leads to unhappiness.
41:29 Navigating societal pressures to pursue personal ambitions.
44:04 Navigating sensitive topics while maintaining authenticity online.
48:38 TikTok sale may change US algorithm. Instagram adapts.
49:41 Brands prefer Instagram over TikTok for control.
54:03 Clarify goals to shape effective marketing strategy.
57:34 Steve invites weekly email subscribers for updates.

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Michael Thomsen is a freelancer writer, author, and UFC tragic from New York.
 
He is the author of Cage Kings: How an Unlikely Group of Moguls, Champions & Hustlers Transformed the UFC into a $10 Billion Industry, which unpacks the rapid rise of the UFC an mixed martial arts, the UFC’s business model and economics, the one man tour de force that is longtime UFC president Dana White, the role of the UFC’s owners over time - SEG, Zuffa and Ari Emanuel, and the organization’s anti-competitive behaviors and adversarial relationship with its fighters, which aren’t employees, but independent contractors - most of whom would earn more working a run of the mill admin job in the public sector.
 
Thomsen’s work has appeared in The New Yorker, The New York Times, The Washington Post, The Atlantic, Slate, Vanity Fair, The Daily Beast, Aeon, Forbes, Al Jazeera America, Adult, Talking Points Memo, Los Angeles Review of Books, Complex, The Paris Review n+1, Bookforum, The Believer, The New Republic, Kill Screen, The New Inquiry, and The Millions.
 
With that, here’s my conversation with the one and only, Michael Thomsen.
 
Show Notes:
1. Twitter: https://twitter.com/mike_thomsen?lang=en
2. Get Cage Kings: https://www.amazon.com/Cage-Kings-Unlikely-Champions-Transformed-ebook/dp/B0BHTM6YRY
3. Email Mike: mikthom@gmail.com 

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