Giving Back: The Secret Weapon to More Sales with Mel Lubey of DailyKarma

Today, we’ll talk about an appealing provider within the conscious consumer space, DailyKarma. How giving back within an eCommerce store is worlds easier than it used to be and how certain stores are boosting their conversion rates and acquiring new customers through give-back charity campaigns. 

Our guest today, Mel Lubey is the Chief Impact Officer at DailyKarma where she spends her days helping brand partners integrate giving back seamlessly into their e-commerce experiences through their app, Shop for Good. She has a passion for advocacy that extends into everything she does from her work at DailyKarma to her passion work in maternal health advocacy. She has a strong penchant for curse words & vintage clothing.