141 episodes

Go Beyond Fundraising, a podcast brought to you by the Pursuant Group, seeks to find the sharpest minds in the fundraising, nonprofit marketing, and organizational leadership and create conversations that spark positive change. We exist to help determined nonprofits make an even bigger impact in the world through smart strategy, cutting-edge technology, and actionable data. Learn more at pursuant.com/gobeyondpodcast.

Go Beyond Fundraising: The Podcast for Nonprofits Nonprofit Fundraising & Marketing Podcast by Pursuant

    • Business
    • 5.0 • 18 Ratings

Go Beyond Fundraising, a podcast brought to you by the Pursuant Group, seeks to find the sharpest minds in the fundraising, nonprofit marketing, and organizational leadership and create conversations that spark positive change. We exist to help determined nonprofits make an even bigger impact in the world through smart strategy, cutting-edge technology, and actionable data. Learn more at pursuant.com/gobeyondpodcast.

    How Flexible Giving Can Double Your Fundraising ROI

    How Flexible Giving Can Double Your Fundraising ROI

    Can you double your ROI by allowing constituents to donate now and pay later? Adam Martel, Founder and CEO of Givzey, is betting his business that you can. Givzey enables nonprofits to offer flexible payment options with no hidden fees, interest, or credit checks. Donors can contribute to organizations and charities today, but instead of paying for it all at once, they can spread their payments over time.

    The give-now-pay-later model is already popular among retailers, and more than half of all Americans have used it. It’s a game-changing option for many donors who may not have the financial means to give a large sum upfront but still want to make a meaningful impact. It also allows organizations to secure funding for their programs and projects more predictably, as donors can make smaller, regular payments rather than one-time gifts.

    In this episode, Adam shares what he’s learned in Givzey’s first year of bringing this model to nonprofits. For example, donors find it easy to use and report feeling more comfortable making larger gifts.

    As for nonprofits, Adam points to three significant benefits:
    1. More donor engagement
    2. Larger gift amounts
    3. More first-time donors becoming sustainers

    Adam cites a church he worked with that was collecting money to repair flood damage. By implementing Givzey, the church quadrupled what its members could give.

    He also believes this model can help nonprofits navigate challenging economic times while taking away the sting of giving donors might feel — especially if the predicted recession comes to fruition. His goal is to provide donors the means of supporting the causes important to them without ever having to reach for a credit card and pay interest on their generosity.

    • 25 min
    Is Crypto Safe for Nonprofits?

    Is Crypto Safe for Nonprofits?

    The fall of cryptocurrency exchange FTX has many nonprofits wondering whether accepting donations in the form of crypto is still a good idea. Just as many may be wondering what it all even means — FTX? SBF?

    Worry not. In this episode, we talk with Pat Duffy, co-founder of The Giving Block, a platform that makes it easy for crypto to be both donated and accepted. Pat walks us through what nonprofits need to know.

    But first, a brief explainer:

    FTX stands for Futures Exchange. It was one of the biggest exchanges for trading cryptocurrency and was lauded for being one of the most transparent.
    SBF is Sam Bankman-Fried, FTX’s former founder and CEO. He resigned when the company filed for bankruptcy on November 11, 2022.
    It was reported that FTX transferred $10 billion of its customer assets to its sister company, Alameda Research. Investors pulled out, the value plummeted, and the money disappeared.

    Simply put, people deposited their crypto on FTX, and Bankman-Fried used it to make various investments and acquisitions. When the FTX value tanked and investors wanted to cash out, their money wasn’t there. CoinDesk, a digital currency news site, broke the story and has covered it extensively. It’s a great resource if you want to learn more.

    The news may have you rethinking whether crypto is safe for your organization, but Pat says there’s little need to worry. Few nonprofits are holding or investing in crypto; most crypto gifts are converted to cash as soon as they’re made.

    If you do hold crypto, make sure the exchange you use is supported by a trusted company that will back your investment 1:1.

    Pat encourages nonprofits to stick with cryptocurrency donations, expanding donors' options and enabling them to give more while claiming generous tax advantages. The number of cryptocurrency donors continues to grow each year. Plus, diversifying the ways you accept donations will accommodate younger generations.

    You can read The Giving Block’s response to nonprofits asking, “What’s next?” regarding the FTX crash here. You can also check out Pat Duffy’s recent article for CoinDesk: “Greed, Lies and FTX: Is Crypto a Force for Good or Evil?”

    • 26 min
    Blurring the Lines Between Marketing and Fundraising

    Blurring the Lines Between Marketing and Fundraising

    What tops your 2023 New Year’s Resolutions? For Pursuant CEO and President Trent Ricker, it’s bringing marketing and fundraising together.

    In this episode, we talk with Trent about how organizations can ease the tension between these two departments to better serve their constituents and drive stewardship. These teams are interdependent but often have conflicting key performance indicators (KPIs). Therefore, you must structure them to be mutually beneficial.

    First, ensure you know who does what. Your marketing team builds awareness and visibility through advertising and social media to acquire customers and drive revenue. Your development team focuses on fundraising and retaining donors. Stewardship is where these two departments overlap.

    Stewardship includes reporting to your donors about how their gifts have been used and why they’re essential to your organization. Effective stewardship should lead to sustained giving, which often puts the activity under the fundraising umbrella. But spin things another way in the case of mass-communicated stewardship, and the Marketing team starts to get involved.

    Still muddy? Don’t worry — you can get these teams aligned. Trent shares these tips:

    Your C-suite leadership must be on board.
    Remove territorialism around budgeting and revenue goals. Everyone in your organization should think of themselves as brand ambassadors, meaning they should all be mission-driven.
    Have your Chief Marketing Officer and Chief Development Officer partner to discourage a competitive scarcity mindset.
    Encourage your marketing and development teams to work with your external agency. Get input from both departments on your creative materials and consider how each team could use the collateral.

    Remember, a brand is more than fonts, colors, and logos. It’s an overall sense of a constituent getting from your organization. It’s driven by every interaction and touchpoint they have with you and your team, whether through a welcome email, live event, or services directly. When everyone on your staff knows their role in fulfilling your mission, they bring clarity and cohesion to you.

    • 40 min
    The Best Social Media Platform for Your Content

    The Best Social Media Platform for Your Content

    Why do people give? As nonprofit fundraisers and marketers, it’s a question you should try to understand if you want to be successful.

    Here’s another one that may at first seem unrelated: Why do people consume content? Often in our work, we create content, reformat it for a particular platform, blast it out with a scheduling tool, and check it off our list. But, with so little thought behind it, that content may do you more harm than good.

    In this episode, we’re joined by Dana Snyder, founder and CEO of Positive Equation and host of the podcast Missions to Movements. Dana gives nonprofits the tools and resources they need to raise more funds online through digital marketing. Her keynotes focus largely on topics related to social media, such as “3 Social Media Ad Strategies – Which One Works for Your Nonprofit?”

    We posed these questions and others to Dana, whose expertise is sure to help you hone your digital content to be more impactful.

    Why do people give? Dana outlines three reasons pulled from a recent study by Neon One:
    1. Situation-based, such as a natural disaster
    2. Relationship-based, which is something you have a close tie to
    3. Identity-based, such as an organization you stand for

    Some donors may check more than one box. The key is to put yourself in your constituents’ shoes: what they’re thinking and feeling, what action they’re trying to take, and what might move them along the donor journey.

    If you don’t feel comfortable making guesses or assumptions, you can survey your constituents and ask them directly why they give to your organization. Then, segment them based on their responses and send them relevant content.

    Why do people consume content? Understanding this question can help you determine what content to post on which social media channels. Similarly, remember that each social platform has a distinct purpose and that the content should be tailored to match that purpose.

    Dana recommends focusing on one or two platforms. If you aren’t sure which ones are best for you, utilize your free Google Analytics account, which outlines what social channels are driving the most traffic to your website. Then, think about the information people want to see on those platforms, and craft your content accordingly.

    • 25 min
    Top Takeaways from Classy’s 2022 Why America Gives Report

    Top Takeaways from Classy’s 2022 Why America Gives Report

    On today’s episode, we’re diving into Classy’s fourth annual Why America Gives Report and talking through some of the data points that caught our eye. We’re also thrilled to be joined by Michelle Boggs, the executive nonprofit industry advisor at Classy, who has more than 15 years of experience in fund development, community partnerships, team and constituent building, and strategy for nonprofit organizations.

    This report offers numerous significant insights we know you’ll want to dig into as you plan fundraising strategies for 2023. It relays how donors feel in these times of economic uncertainty and shares critical data nonprofit leaders can use to inspire giving. The main takeaway: people want to help others now more than ever before.

    In preparing the Why America Gives Report, Classy surveyed 1,000 donors across the United States. Half said they have a pessimistic view of the current economic climate, but 90% of those still plan to donate at the same or higher rate.

    The report also looked at loyal donors vs. passive donors and found fascinating trends within each group:

    - 50% of loyal donors are open to supporting a mix of new causes or organizations alongside those they’ve given to in the past

    - Loyal donors are twice as likely to increase donations and are expected to give four times more this year

    - 70% of passive donors only give to one cause

    - Passive donors are more likely to give to an individual directly, although they often research organizations working to solve the same issue

    Finally, the report explored the generational divide among donor segments, generally grouping Gen X and Baby Boomers into one group and Gen Z and Millennials into another. The findings will change how you engage with each group and can drive your communication and outreach strategy for the year ahead. For example:

    - Older donors prefer longer and less frequent updates, perhaps in a quarterly newsletter

    - Younger, next-gen donors are 3x more likely to prefer monthly or bi-monthly email updates

    • 28 min
    Trend Talk: Rebuilding Volunteer Support

    Trend Talk: Rebuilding Volunteer Support

    In this episode, we’re talking year-end trends with Nicholas Hedenkamp, Pursuant’s Insights Consultant. There were three big topics that recently caught our attention.

    1. Volunteerism

    Recent studies show a lack of diversity in volunteerism. There are higher rates of volunteerism among white people than among people of color, although it may be that people of color donate their time in less formal ways. In addition, 84% of volunteer coordinators are white.

    What does this mean? To encourage more people of color to seek volunteer leadership positions, nonprofits must look for opportunities to make it easier for people to get involved and understand the different ways their talents and perspectives can bring value to the mission.

    Another study found that two-thirds of volunteer programs have decreased in the wake of the COVID-19 pandemic. Many volunteers say they’ve lost communication with the nonprofits they were working with and don’t realize there are opportunities to get involved again.

    To rebuild volunteer support, nonprofits can take a simple step: say thank you. Reach out to your volunteers with calls or emails, or even host a luncheon or dinner. Thank them for their support and update them on where your programs stand and what your needs are.

    2. Overhead and Budgeting

    A recent study found nonprofits need to spend a third of their budget on overhead to thrive. It also noted that nonprofits that spend more on costs such as IT facilities, staff, equipment, and development tend to be more successful than those that don’t.

    Now, this obviously varies depending on which sector you work in. But by investing in your organization, you can provide a better experience through your programs and services and for donors.

    3. Donor Loyalty

    Always a popular topic, Nicholas discussed some strategies for strengthening donor loyalty. Some of the top tips:

    - Talk with donors, not at them. Ask for their opinions and learn more about their stories.
    - Be transparent. Make sure donors know the impact their gift is making.
    - Literally open your doors to your donors. Invite them in to see your work first-hand.
    - Make sure all donors are thanked, regardless of the size of their gift.

    • 24 min

Customer Reviews

5.0 out of 5
18 Ratings

18 Ratings

Lpepp ,

Fantastic resource for nonprofits

This show offers so many tips and tricks relevant to the fundraising space. Great speakers and timely topics.

oliviabaker13 ,

An invaluable nonprofit resource!

This show is an invaluable resource for those in the nonprofit space. Each episode features both actionable tips and incredible insights from guests with a wealth of experience. Leah is an excellent host who leads really engaging interviews! Highly recommend listening and subscribing!

JRichardson - IV ,

Must listen!

If you’re in the nonprofit sector, this show is a must listen!

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