Go Beyond Fundraising: The Podcast for Nonprofits Nonprofit Fundraising & Marketing Podcast by Pursuant

More than 50 years ago, Robert Greenleaf broke ground with his concept of servant leadership. And while this idea is still relevant today, we believe it’s more than putting others first. In fact, author and self-proclaimed nonprofiteer Evan Wildstein says that by hyphenating the term, you become both — a servant and a leader. And that’s where the magic happens.

In this episode of the Go Beyond Fundraising podcast, we talk with Wildstein about his new book, “The Nonprofiteer’s Fundraising Field Guide.” He outlines the 10 traits of a servant-leader that Greenleaf introduced and proposes a new way of looking at them that can help you grow your mission.

Steve Jobs famously wanted the iPhone design to be so simple that a child could use it just by picking it up. As a result, Apple set the standard for inclusive and accessible design. And in an age where our interactions grow more digital by the day, accessibility can’t be overlooked.

In this episode of the Go Beyond Fundraising podcast, we’re talking with Stan Shinn,
Mark Leta, Kacey Crawford, and Russ Chettiar on why accessibility matters and how nonprofits can achieve it.

Now is the perfect time to ensure your digital campaigns and websites comply with accessibility standards. With end-of-the-year appeals being developed and sent out before you know it, you’ll want to ensure that every piece is fully optimized for its target audience. Let’s dig in.

Membership organizations are an interesting segment of the nonprofit world — “Join our club, and you’ll get XYZ benefits.” We see this in the arts and culture realm, especially. Think museums, zoos, theaters, and other places that rely on philanthropy to operate and offer what’s called a “visitation membership.”

These organizations often see support come from three areas: members, donors, and member-donors.

- Members pay a monthly or annual fee for a special perk, like free admission to your museum or a discount in your store.
- Donors support you because they believe in your mission. They don’t necessarily visit your organization and aren’t interested in benefits.
- Member-Donors are both. They likely started as a member and were effectively stewarded to becoming a donor through enriching and engaging experiences.

Member-Donors are the goal. And in this episode of the Go Beyond Fundraising podcast, Pursuant’s President Trent Ricker hosts a roundtable discussion with Debbie Merlino, Alicia Lifrak and Nicole Gardell on how your membership organization can compel more members to take the next step and become active donors.

Has this ever happened to you? Your nonprofit has a robust contact list, but general emails don’t seem to go anywhere. You wonder if there’s a better way to reach supporters, especially during critical giving seasons like the year-end campaign.

You could benefit from creating targeted communications for different types of donors! By using the tools already at your disposal, narrowing down segmentation can be beneficial in meeting the needs of different types of donors.

This week’s installment of “Year-End in July” examines overlooked segments nonprofits can benefit from engaging with during year-end campaigns. Guests Ryan Carpenter and Colleen Patel join us for a special bonus installment.

When it comes to year-end campaigns, sometimes it’s hard to know how to integrate digital fundraising alongside direct mail.

How often should you post about a year-end campaign on each of your social media platforms? Is it okay to send donors, potential donors, and lapsed donors an email and a direct mail ask in November and December? How does your organization’s website play a part in digital conversations?

In this week’s installment of “Year-End in July,” we’ll answer these questions and explore how you can leverage digital fundraising with guests Ashleigh Lambert, Kacey Crawford, and Kim Richardson.

After all, integration can seamlessly happen between all the different elements, and our team at Pursuant and Allegiance Groups are happy to guide you through the process.

In this episode of our series, we explore the importance of donor relationships and stewardship in ensuring a successful year-end fundraising season. We share strategies for donor retention, expressing gratitude, and building long-term engagement. Discover how to create meaningful connections with your supporters and cultivate a loyal donor base that continues to support your mission beyond the year-end campaign.