Good Enough Counsellors Josephine Hughes

Emma Radway-Bright shares her journey of starting and growing her private practice. Emma specialises in working with women who have experienced gendered violence, carers of people with long-term conditions, and individuals who have had a baby that wasn't delivered to term.
In today's episode:
Emma's work with therapist Babette RothschildHow Emma got started in private practice and bagged herself a free roomHer "pay it forward" scheme that enables her to offer free counselling while still getting paidHow an unexpected fire prepared her and her clients for lockdownHow Emma used her coffee habit to create connections and referrals from the local communityWhat's helped Emma attract clients through InstagramHow Emma manages her diary and the importance of self-careHer discovery of tapping (Emotional Freedom Technique) and how it has become a valuable tool in her therapy sessions. Her journey into life coaching and the importance of having a clear business plan and utilising visual tools for planning and goal-setting.
Keywords
private practice, therapy, online therapy, business, marketing, mentoring, trauma, gendered violence, long-term conditions, miscarriage, abortion, supervision, burnout, self-care, private practice, relationships, marketing, referrals, social media, tapping, Emotional Freedom Technique, life coaching, business plan, visual tools, goal-setting
Chapters
00:00 Introduction and Setting Clear Goals
01:10 Emma's Private Therapy Practice and Specialisations
25:09 Building Relationships and Attracting Clients
27:20 Utilising Social Media for Engagement
36:33 The Power of Tapping (Emotional Freedom Technique)
37:59 Expanding into Life Coaching
44:10 The Importance of a Clear Business Plan
Emma's professional and personal focus is self care and she runs a monthly experiential group that’s focussed on Self Care for Helpers providing insight, support and tools to help therapists take better care of themselves. You can find out more HERE
For Josephine's Fee Calculator, click HERE
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: a href="https://josephinehughes.com" rel="noopener noreferrer"...

How do potential clients conduct their search for a counsellor when they're looking through a directory such as Psychology Today or Counselling Directory? And how can counsellors and psychotherapists optimise their profiles to appeal to different types of search behaviour?
In this episode:
How different types of search behaviour can influence choice of therapistHow counsellors can improve the likelihood of being noticedWhat type of content to include to appeal to different types of peopleHow to structure content to reach more potential clients
Chapters
00:00 Understanding Client Search Behaviour
03:33 Different Client Behaviours
05:55 Writing for "Idle Scrollers"
07:21 Attracting Clients with Clear Communication
09:13 Helping Emotional Searchers
11:31 Putting Yourself in the Shoes of Potential Clients
Keywords
directory profiles, therapist search behaviour, optimising profiles, attracting clients, clear communication
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

How do you find the self-belief to keep going in your private practice marketing when it doesn't seem to be working? And how can you find the courage to continue to try and reach clients?
In this episode:
How reflecting on your past helps you to find the inner strength to cope with present difficultiesAn exercise to explore past strategies for overcoming challenges so that you can apply them nowIdentifying your motivation and goals - so you can maintain your determination The importance for self-compassion of acknowledging feelings around setbacksThe role of community in supporting your resilienceHow to reframe the difficulties you're experiencing as a normal part of private practice development
Chapters
00:00 Introduction: The Challenges of Developing a Counseling Practice
02:06 The Importance of Counseling and Making a Difference
03:04 Drawing on Resilience: Overcoming Challenges
05:00 Accessing Resilience: Reflection and Self-Support
10:20 Maintaining Motivation: Goals and Values
11:45 Reframing Setbacks: Turning Challenges into Opportunities
13:41 Building Support Networks: Communities and Networks
14:10 Conclusion: Every Step Gets You Closer to Your Dream
Keywords
counselling, practice development, challenges, resilience, motivation, support
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Is it really worth bothering with social media or is it better to advertise on commercial directories? Listen to this episode to find out:
the advantages of social media over traditional advertising methodshow you can use your authentic self to connect with potential counselling clientshow you can establish yourself as the counsellor for clients to turn towhat to say in sales posts
Learn how to use the following social media dates.
July's themed posts:
Bereaved Parents MonthAlcohol Addiction WeekUEFA Euro 2024WimbledonParis OlympicsPets Remembrance DayWorld Listening DaySamaritans Awareness Day
To join the Make Your Profile Work training in Therapy Growth Group, please click HERE
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

How can counsellors navigate their self-doubt and their inner critical voice as they deliver therapy? Hear from Joshua Fletcher, author of And how does that make you feel? in this wide ranging interview which discusses his motivation, his life as a therapist and author and the vital importance of authenticity.
In today's episode:
Who's Daphne?Client confidentiality and the ethics of publishing a counselling book with case studiesTherapist inner voices and mistakes in therapyWorking with celebrities and the impact of client expectations on celebrity therapistsHow Josh grew his Instagram followingHow vulnerability and authenticity speaks to potential clientsJosh's motivation following the death of his brother, Harry
You can find Josh on instagram @anxietyjosh and his book And how does that make you feel is published by Orion and is available in traditional and audio format.
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

How do you create effective profiles for directories such as Psychology Today, Counselling Directory or BACP Find a Therapist? This episode encourages counsellors and psychotherapists to think about what their clients need to hear in order to be able to choose them.
In today's episode:
the power of a good profile and how it will help your private practicewhy talking about your modality doesn't helpthe importance of taking reading age into considerationavoiding technical language and industry jargonwhat frightens clients awayqualifications versus connection and relatabilityunderstanding client search behaviour
Click HERE to learn more about Therapy Growth Group. The next Make Your Profile Work challenge takes place in June 2024.
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.