Good Enough Counsellors

Josephine Hughes
Good Enough Counsellors

Do you feel overwhelmed when you look around and see what all the other counsellors and psychotherapists are doing out there? Does it make you wonder if you'll ever be able to make your dreams of working as a therapist come true? The truth is, while there are lots of strategies out there that can help (which I'll tell you about), the most important thing is for you to get going on your practice and your marketing. But I know how hard that can feel when you're faced with so many options, an empty diary, and all these glossy, slick, instagrammable therapists you're competing with. So join me on the Good Enough Counsellors podcast where you'll get the support and encouragement you need to get going - and get growing - in your private practice. Josephine Hughes is a BACP Accredited Counsellor who helps other counsellors to get clients.

  1. 6 DAYS AGO

    Are You Charging Enough as a Therapist?

    Setting appropriate fees in private practice is crucial for maintaining a sustainable and ethical counselling private practice. Josephine Hughes explores the challenges therapists face regarding client attendance and the impact on income. She argues that a well-structured fee system allows therapists to absorb seasonal fluctuations and client cancellations without undue pressure. This enables counsellors to focus on their clients' well-being rather than their personal financial concerns. Throughout the episode, Josephine addresses common money blocks that can hinder therapists from charging what they’re worth, highlighting the need to recognise the value of their services. By adopting a more strategic approach to fee setting, therapists can create a practice that not only supports their financial needs but also fosters a healthy therapeutic relationship with their clients. Takeaways: Setting your fees requires a business mindset to sustain your private practice effectively. Understanding your cancellation rates can inform more accurate fee setting strategies for clients. It's essential to factor in seasonal fluctuations and client cancellations when determining your fees. Avoid making pricing decisions based solely on what others in your area charge. Being confident in your value as a therapist allows you to charge appropriately for your services. You are not exploiting clients by charging for your services; you are providing valuable support. Keywords private practice, counselling fees, client attendance, cancellation policy, therapist income, fee setting, therapy pricing, client no-shows, counselling marketing, self-care for therapists, therapist profit margin, client appointment management Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

    37 min
  2. JAN 23

    Thriving in Private Practice with Caz Binstead

    Caz Binstead joins Josephine Hughes to discuss the interplay between ethics and business in private practice counselling. They explore the importance of understanding the unique challenges faced by private practitioners, especially in the current landscape where nearly 70% of therapists are working in private practice. Caz emphasises that ethical practices are not just about client care but also about creating a sustainable business model that supports therapists' well-being and professional growth. The conversation touches on the isolation many therapists experience, the necessity of solid contracts, and the role of social media in fostering connections among practitioners. With insights into the changing demographics of the profession and practical advice for managing burnout, this episode offers valuable guidance for both new and established counsellors navigating the complexities of private practice. Takeaways: The importance of being real in private practice marketing to connect with clients effectively. Isolation in private practice can lead to burnout, emphasising the need for community support. The role of ethical considerations in balancing therapeutic work with business boundaries. Social media can connect therapists but also has potential downsides that should be acknowledged. Pricing strategies in private practice should reflect experience and sustainability for practitioners. private practice, therapy marketing, relational ethics, burnout in therapists, therapist community, supervision for therapists, Therapist Connect, counselling profession, ethical practice, therapy resources, private practice toolkit, therapy business, client retention, therapy fees, therapist isolation, professional development in therapy Caz Binstead and Nicholas Sarantakis are authors of: Relational Ethics in Psychotherapy and Counselling Private Practice, part of the Ethics in Action series published in 2024 by Routledge. You can find Caz on her website HERE. To find out more about Therapy Growth Group, please click HERE Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

    50 min
  3. JAN 16

    Confident Social Media Marketing for Counsellors

    Finding clarity in your purpose for social media is essential for effective marketing, especially as we enter a new year. Josephine Hughes discusses the importance of understanding your "why" behind your social media presence and how it can guide your content strategy. She emphasizes three key points: clarity, consistency, and character, which are vital for resonating with your audience and attracting clients. By defining who you're trying to reach and establishing measurable goals, you can create a more impactful social media presence. Additionally, Josephine shares practical ideas for content in February, leveraging awareness days to connect with potential clients and showcase your unique approach. Takeaways: Establishing clarity in your social media goals can enhance your overall marketing strategy. Consistency in posting helps maintain visibility and builds trust with your audience over time. Character in your social media presence fosters authentic connections with potential clients. Utilising awareness days allows you to create relevant and engaging content for your audience. Understanding who you're trying to reach can guide your content creation effectively. Measuring your progress against specific goals, rather than likes, helps maintain motivation. Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

    25 min
  4. JAN 9

    The No-Bullsh*t Guide to Creating Practice Success

    January is not the ideal time for new beginnings; instead, it's a period for rest and reflection, as Helen Calvert passionately argues in her interview with Josephine Hughes. She challenges the conventional "new year, new you" mindset, highlighting the importance of aligning personal growth with the natural rhythms of the year, suggesting that spring is the true season for renewal. Helen shares her journey of self-discovery, revealing how her autism has shaped her experiences and perspectives on life, work, and parenting. Helen and Josephine discuss the significance of creating a supportive and compassionate environment for oneself as a business owner, emphasising the need to be the boss you'd want to work for. Listeners are encouraged to embrace their individuality, recognise that multiple solutions available for different challenges, and prioritise joy and kindness in their lives. Takeaways: January is a time for reflection and planning, not for pushing ourselves to start new things.The start of the year should align with natural cycles; spring is a better time for new beginnings.Being excessively kind to ourselves is essential for maintaining our well-being as business owners.Coaching and therapy can help us unravel the expectations we place on ourselves.It's important to recognize that every experience we have is not unique; others have gone through similar struggles.Establishing clear expectations for ourselves as both boss and employee can lead to a healthier work-life balance. Keywords: self-care, new year resolutions, January motivation, business coaching, neurodivergence, autistic burnout, personal growth, work-life balance, task management, understanding autism, self-employment tips You can find Helen HERE Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

    52 min
  5. JAN 2

    From Self-Doubt to Self-Love: A Journey for Counsellors

    In this episode, Josephine Hughes emphasises the importance of self-belief and the unique experiences that shape who we are. She addresses the common struggle many face in receiving praise and appreciation, often rooted in past experiences and negative self-perception. The discussion encourages listeners to recognise their uniqueness and the value of their life experiences, even those that have been challenging. Ultimately, it inspires a shift in perspective, urging listeners to embrace their potential and the gifts they can offer to others, particularly in the realm of counselling Takeaways: Many people struggle with self-belief, especially when starting new endeavours, which can hinder progress. Receiving praise can evoke cognitive dissonance for those who feel undeserving of appreciation. Life experiences, even the difficult ones, contribute to our uniqueness and can empower us. Counsellors can use their challenges to connect with clients on a deeper level. Fear of rejection is a natural response that can prevent us from reaching our potential. Embracing our unique qualities and experiences can help us become better helpers and healers. Keywords: counselling, neurodiversity, private practice, self-acceptance, counsellor training, dyslexia in therapy, support for therapists Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

    16 min
  6. Building a Successful Private Practice with Tracey Carlisle

    12/26/2024

    Building a Successful Private Practice with Tracey Carlisle

    In this episode, Josephine Hughes interviews Tracey Carlisle about her inspiring journey from secure employment to establishing a fulfilling counselling private practice. Faced with frustration and the fear of returning to a job she didn't enjoy, Tracey found the courage to make a significant change in her life. She decided to take the leap into full-time private practice, realising that all her hard work and training were leading her to this moment. Tracey highlights the importance of mindset and taking action, emphasising that waiting for everything to be perfect can hold you back. Now thriving in her practice, she reflects on the support she received and encourages others to trust themselves and take that first step towards their dreams. Takeaways: Planning your exit from a full-time job can ease the transition to private practice. Building a client base can start with word-of-mouth recommendations from friends and family. Establishing clear boundaries with clients from the start can prevent awkward situations later. Tracey found that taking small steps towards private practice ultimately made a significant impact on her journey. Realising that "if not now, then when" gave Tracey the motivation she needed to take the leap into full-time practice To take advantage of Josephine's special Therapy Growth Group offer, please click HERE to register and pay. Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

    25 min
  7. 12/19/2024

    Private Practice Success Stories

    This final episode of series one of the Good Enough Counsellors Podcast focuses on embracing imperfection and taking bold steps towards personal and professional growth. Josephine Hughes reflects on her journey and the insights gained from various guests, highlighting the importance of being authentic and true to oneself in building a successful private practice. With inspiring stories from guests like Tracy Carlisle and Emma Radway Bright, listeners are encouraged to take leaps of faith, recognising that progress, not perfection, is the key to success. Josephine emphasises the significance of self-compassion and celebrating small achievements as essential components of growth. As she wraps up the series, she looks forward to returning in 2025 with more engaging content and interviews to support your private practice growth. Takeaways: Consistency is key; producing content regularly helps to grow your audience and practice.Embrace who you are; authenticity attracts clients and fosters meaningful connections in therapy.It's important to acknowledge your accomplishments, no matter how small they may seem.Taking leaps of faith can lead to growth and unexpected opportunities in your career.Self-compassion is essential; recognise that feeling like an imposter is a normal part of the journey.Defining your own version of success can help you avoid harmful comparisons with others. Keywords: private practice, self-care for therapists, building a private practice, overcoming imposter syndrome, embracing imperfection, therapy growth, coaching for counsellors, neurodiversity in therapy, counselling success stories, therapist self-compassion, finding your niche, private practice tips Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

    28 min
  8. 12/12/2024

    Social Media Strategies for December and January

    Is it worth continuing to post on social media during busy times, even when you're not seeing results? Josephine Hughes shares her insights on how maintaining a consistent presence can build trust and familiarity with potential clients, ultimately leading to better engagement and client enquiries. She discusses practical strategies for creating content efficiently and provides ideas for January using relevant themes and awareness days. Takeaways: Consistency is crucial for building trust and engagement on social media platforms. Batch creating content can save time, especially during busy periods like December. Repurposing old posts and content is a smart strategy to maintain visibility. Using social media schedulers can streamline your posting process and keep you organised. New Year's resolutions provides engagement opportunities as does the topic of Divorce Month Remember to focus on self-love and mental health topics such as Blue Monday and Parents Mental Health Day during the challenging winter months. Keywords: social media, consistency, engagement, content creation, therapy, mental health, new year resolutions, self-love, social media strategy, client engagement Setting up in private practice? Download my free checklist HERE Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE You can also find me here: The Good Enough Counsellors Facebook Group Josephine Hughes on Facebook Josephine Hughes on YouTube My website: josephinehughes.com The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

    20 min

About

Do you feel overwhelmed when you look around and see what all the other counsellors and psychotherapists are doing out there? Does it make you wonder if you'll ever be able to make your dreams of working as a therapist come true? The truth is, while there are lots of strategies out there that can help (which I'll tell you about), the most important thing is for you to get going on your practice and your marketing. But I know how hard that can feel when you're faced with so many options, an empty diary, and all these glossy, slick, instagrammable therapists you're competing with. So join me on the Good Enough Counsellors podcast where you'll get the support and encouragement you need to get going - and get growing - in your private practice. Josephine Hughes is a BACP Accredited Counsellor who helps other counsellors to get clients.

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