Google Local Services Ads Update: 2024 Holiday Survival Guide

Are you ready for the 2024 holiday season? Don't let changes to Google Local Services Ads (LSA) leave you in the dark. This episode of the Google Business Buzz dives deep into the recent update to the LSA platform, how it differs from traditional Google Ads, and how to adapt your business strategy. This conversation between OMG National's Henry Heredia & Ajay Gaikwad unpacks the challenges and opportunities presented, specifically for the towing industry and more! Learn how Google is optimizing LSA for call volume during the holidays – don’t miss out! #GoogleBusinessBuzz #LocalServicesAds #HolidaySeasonMarketing #GoogleAds

1:54 Intro to Local Services Ads Update: How's it Working For You?

2:43 Local Services Ad Update: What To Know.

4:00 Key Change: Is the LSA now showing in the Google Local Pack?

6:30 Why The Changes? LSA's Integration With GBB

7:42 Adjusting for Shifts and Changes.

9:49 New Improvements and Modifications in Google Ads.

11:55 Additional Considerations. When to Optimize

14:07 New Changes During the Holidays.

15:55 More on Existing Versus New Accounts and Changes in the Methodology.

19:48 The Long-Term Strategy for Google Ads.

22:30 Understanding The Shifts and Future Adjustments

23:35 What Can You Expect in 2024? The future of local services Ads in the Next Year

25:06 Wrapping it Up - Looking Ahead for 2024 Holiday Season

25:06 Outro & Christmas Greetings!

Google Business Buzz Podcast
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