Google Business Buzz

OMG National
Google Business Buzz

Welcome to "Google Business Buzz" - the podcast that simplifies the intricate world of Google Local for business owners like you. Join us as we unravel the complexities of the Google Local landscape, providing you with easy-to-digest pieces of information to help you optimize your online presence and attract more customers. In each episode, our expert hosts dive deep into the various aspects of Google Local, breaking down the latest updates, features, and strategies that can make a significant impact on your business. We demystify key concepts such as Google Business Profile, local search ranking factors, customer reviews, and much more. Through engaging discussions, interviews with industry leaders, and practical tips, we empower you with the knowledge and tools you need to harness the full potential of Google Local. Whether you're a small local business or a multi-location enterprise, this podcast will equip you with actionable insights to enhance your visibility, engage with your audience, and ultimately drive more foot traffic and revenue. Join us on this journey as we bridge the gap between the intricacies of Google Local and your business goals. Subscribe to "Google Business Buzz" and let's navigate the digital landscape together, one episode at a time.

  1. JUN 12

    Future-Proof Your Business: Websites & AI Search Domination w/ WebWorx

    Welcome to the Google Business Buzz podcast! 👋 In this jam-packed episode, we break down the latest insights from Google Marketing Live and dive deep into how AI is radically transforming local search and digital advertising. Our Director of Fulfillment, Anthony Leonardo, joins host Henry Heredia to demystify AI Overviews, the power of Google Ads AI Max campaigns, and why your website (especially with WebWorx!) is more critical than ever before. Discover why your website is now the undeniable "source of truth" for AI models like Gemini and ChatGPT, and how OMG National's WebWorx ensures your business isn't just found, but trusted. Learn about: 🔍 How AI is changing how customers search for your business, making direct website relevance paramount. 💡 Why an optimized, mobile-friendly WebWorx website is your #1 asset for AI visibility. 📈 The crucial role of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) for both organic SEO and paid ads, and how WebWorx is built to demonstrate this. 🤖 How OMG National leverages the latest AI tools to craft human-touch content and ensure your site is perfectly indexed for all AI bots. 📊 The direct link between website quality and Google Ads performance in the AI era. Don't get left behind! Learn actionable strategies to ensure your small business thrives in this evolving digital landscape with the right website foundation. If you found this episode valuable, please give us a LIKE👍, SUBSCRIBE to the Google Business Buzz channel, and SHARE this video with other small business owners! Your support helps us bring more jargon-free marketing insights to you. #GoogleBusinessBuzz #AIMarketing #LocalSEO #GoogleAds #SmallBusiness #DigitalMarketing #SEOTips #AIandSEO #MarketingStrategy #OMGNational #WebWorx #WebsiteDesign #BusinessGrowth Chapters: 0:00 Intro: Google Business Buzz 0:36 The Shifting Search Landscape & AI Overviews 1:31 AI's Impact on Finding Businesses 2:45 Search: Becoming a Dialogue with AI 4:18 Why Your Website is Critical for AI 5:42 Google Prioritizes Websites for AI Results 6:27 Explaining Website Importance to Business Owners 7:42 The Essential Back-End Code for AI Bots 8:22 Google Ads & AI Mode Integration 9:00 The Growing Importance of Website SEO for AI 11:30 The Future of Ads with AI Search Queries 18:20 Why Human Authenticity Trumps AI Content 19:34 WebWorx: The Human Touch in Website Creation 20:32 AI Tools: Augmenting Human Marketers 22:04 Wrap-Up & Call to Action Google Business Buzz Podcast Brought to you by: OMG National www.omgnational.com

    23 min
  2. MAY 5

    Google Local Services Ads: The REVOLUTION in Local Digital Marketing!

    Are you a local business owner looking to get found online? 🤔 On this episode of the Google Business Buzz, Henry Heredia and OMG National's Chief Product Officer Corain Cash break down Google Local Services Ads (LSAs) and how this game-changing platform is shaking up the local service industry. Discover why LSAs are strategically combining the best of Google Business Profile and Google Ads to provide high-intent leads directly to your business. Learn how Google's focus on user experience and their disruptive approach is creating new opportunities for local businesses, especially in industries like towing! If you're not leveraging LSAs, you could be missing out on top-of-the-search visibility and valuable leads. Tune in to learn how to get ahead of the competition and dominate your local market with Google Local Services Ads! #GoogleBusinessBuzz #LocalServicesAds #LSAs #GoogleAds #GoogleBusinessProfile #LocalMarketing #DigitalMarketing #SMBs #TowingMarketing #OMGNational #PayPerLead #GoogleDisruptor #SmallBusinessMarketing #GetFoundOnline #MarketingStrategy #CorainCash #HenryHeredia 0:00 Introduction: Welcome to the Google Business Buzz 0:34 What are Local Services Ads (LSAs)? 1:08 Google's Evolution and the Importance of GBP + LSA 3:07 Google Ads vs. Local Services Ads: Pay-Per-Click vs. Pay-Per-Lead 6:06 Google's Business Strategy: Balancing User Experience and Monetization 7:03 The Need for a Dedicated Marketing Team 8:08 Google Ads: Balancing User & Advertiser Needs 9:40 How LSA Simplifies Lead Tracking & Google's Guarantee 14:09 LSA's Top Placement and Mobile Dominance 15:00 Comparing LSA to Other Lead Generation Platforms 17:47 LSAs: A Game Changer for the Towing Industry 21:25 Getting Started with LSAs and Staying Ahead 22:50 Conclusion: Be Vigilant and Stay Updated Google Business Buzz Podcast Brought to you by: OMG National www.omgnational.com

    23 min
  3. APR 15

    AI is STEALING Your Local Customers! (Here's How to Fight Back)

    Is your local business suddenly invisible online? Artificial Intelligence like ChatGPT, Gemini, and Meta AI is changing how customers find you FOREVER. Google isn't the only game in town anymore. In this Google Business Buzz episode, Ajay & Henry reveal how AI impacts your traffic and why your old marketing might be failing. Learn the crucial steps (website, reviews, directories!) to ensure AI sees YOUR business, not your competitors'. Don't get left behind – future-proof your marketing NOW! #AI #LocalBusiness #Marketing #SEO #GoogleBusinessBuzz 00:00 Intro & Welcome Back Ajay! 1:00 Today's Topic: How AI is Changing the Customer Journey 2:00 AI's Impact on Finding Local Businesses 3:19 SERP Changes: LSA, Ads & the AI Overview Layer 4:45 Organics & Websites: The AI's Source of Truth 5:28 The Importance of Directories (Yelp, BBB, etc.) 5:40 Schema Markup: Feeding the AI Directly 7:35 Be Everywhere: The New Necessity 8:29 Where Does AI Pull Information From? (Website, Directories, GBP) 10:05 Everything Old is New Again: Fundamentals Matter! 10:43 Reputation, Listings & Social Media Management are CRUCIAL 11:23 The Evolving Customer Research Journey 13:33 Meta AI & Advantage+: AI-Powered Ad Targeting 15:06 The Thesis: Anchor Your Business for AI Visibility 16:08 Anchor 1: Directories (The Right Ones) 16:59 Anchor 2: The Website (Source of Truth) 17:17 Final Thoughts & Shameless Plug (Local Marketing Essentials) 18:06 Outro Google Business Buzz Podcast Brought to you by: OMG National www.omgnational.com

    18 min
  4. JAN 20

    Best Of The Buzz 2024

    2025 is finally here, but before we dive into the new year, let’s take a moment to celebrate the biggest marketing takeaways from 2024! We’ve rounded up the best insights, advice, and strategies from OMG’s product experts and turned them into one action-packed video. Whether you’re looking to up your game with Google Ads, understand how AI is changing the landscape, or see why Local Services Ads are a must-have, this video has something for every SMB owner. Think of it as a greatest hits reel for marketing gold that you can use to crush it in 2025. Let’s make this year your best yet! 00:00–00:29 Intro Sequence 00:30–01:24 [Ajay] A Website’s Ranking is Critical 01:25–02:13 [Henry] How Website Design Impacts User Experience 02:14–03:33 [Alcira] Google Ads in a Nutshell 03:34–04:37 [Alcira] Key Google Ads Dependencies 04:38–05:12 [Henry] Google Business Profile: Organic vs. Paid Advertising 05:13–05:44 [Henry] The Power of Google Business Profile Reviews 05:45–06:11 [Ajay] Why Consistent Reviews Matter for GBP 06:12–08:03 [Ajay] Local Services Ads Simplified 08:04–08:56 [Ajay] What Sets Meta/Facebook Apart from Google 08:57–09:41 [Henry] Industry-Specific Advice & NAP Consistency 09:42–10:22 [Ajay] OpenAI: A Disruptor to the Status Quo 10:23–10:58 [Ajay] The Website as an Authority Factor for AI 10:59–13:22 [Corain] Why Marketing is an Investment Worth Paying For 13:23–15:15 [Henry] The Story of Our Time: Battle for User Experience 15:16–15:41 [Ajay] Google Business Profile: Beyond the Basics 15:42–16:33 [Aleyna] GBP Delivers Calls – and More! 16:34–17:50 [Ajay] Local Services Ads: The Automatic Crediting Update 17:51–18:22 [Ajay] Embracing AI & Machine Learning – The Future is Here 18:23–19:00 [Ajay] Verified GBP: A New Requirement for LSA 19:01–19:48 [Ajay] The Care & Strategy in OMG’s Product Stack 19:49–20:41 [Ajay] Why Google Introduced a Grace Period for Verified GBP 20:42–21:15 [Henry] Towing & Automotive: The Necessity of LSA for Success 21:16–21:35 Outro Sequence Google Business Buzz Podcast Brought to you by: OMG National www.omgnational.com

    22 min
  5. 12/05/2024

    Google Local Services Ads Update: 2024 Holiday Survival Guide

    Are you ready for the 2024 holiday season? Don't let changes to Google Local Services Ads (LSA) leave you in the dark. This episode of the Google Business Buzz dives deep into the recent update to the LSA platform, how it differs from traditional Google Ads, and how to adapt your business strategy. This conversation between OMG National's Henry Heredia & Ajay Gaikwad unpacks the challenges and opportunities presented, specifically for the towing industry and more! Learn how Google is optimizing LSA for call volume during the holidays – don’t miss out! #GoogleBusinessBuzz #LocalServicesAds #HolidaySeasonMarketing #GoogleAds 1:54 Intro to Local Services Ads Update: How's it Working For You? 2:43 Local Services Ad Update: What To Know. 4:00 Key Change: Is the LSA now showing in the Google Local Pack? 6:30 Why The Changes? LSA's Integration With GBB 7:42 Adjusting for Shifts and Changes. 9:49 New Improvements and Modifications in Google Ads. 11:55 Additional Considerations. When to Optimize 14:07 New Changes During the Holidays. 15:55 More on Existing Versus New Accounts and Changes in the Methodology. 19:48 The Long-Term Strategy for Google Ads. 22:30 Understanding The Shifts and Future Adjustments 23:35 What Can You Expect in 2024? The future of local services Ads in the Next Year 25:06 Wrapping it Up - Looking Ahead for 2024 Holiday Season 25:06 Outro & Christmas Greetings! Google Business Buzz Podcast Brought to you by: OMG National www.omgnational.com

    25 min
5
out of 5
3 Ratings

About

Welcome to "Google Business Buzz" - the podcast that simplifies the intricate world of Google Local for business owners like you. Join us as we unravel the complexities of the Google Local landscape, providing you with easy-to-digest pieces of information to help you optimize your online presence and attract more customers. In each episode, our expert hosts dive deep into the various aspects of Google Local, breaking down the latest updates, features, and strategies that can make a significant impact on your business. We demystify key concepts such as Google Business Profile, local search ranking factors, customer reviews, and much more. Through engaging discussions, interviews with industry leaders, and practical tips, we empower you with the knowledge and tools you need to harness the full potential of Google Local. Whether you're a small local business or a multi-location enterprise, this podcast will equip you with actionable insights to enhance your visibility, engage with your audience, and ultimately drive more foot traffic and revenue. Join us on this journey as we bridge the gap between the intricacies of Google Local and your business goals. Subscribe to "Google Business Buzz" and let's navigate the digital landscape together, one episode at a time.

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