Google Business Buzz

OMG National
  • 5.0 (3)
  • MARKETING
  • UPDATED MONTHLY

Welcome to "Google Business Buzz" - the podcast that simplifies the intricate world of Google Local for business owners like you. Join us as we unravel the complexities of the Google Local landscape, providing you with easy-to-digest pieces of information to help you optimize your online presence and attract more customers. In each episode, our expert hosts dive deep into the various aspects of Google Local, breaking down the latest updates, features, and strategies that can make a significant impact on your business. We demystify key concepts such as Google Business Profile, local search ranking factors, customer reviews, and much more. Through engaging discussions, interviews with industry leaders, and practical tips, we empower you with the knowledge and tools you need to harness the full potential of Google Local. Whether you're a small local business or a multi-location enterprise, this podcast will equip you with actionable insights to enhance your visibility, engage with your audience, and ultimately drive more foot traffic and revenue. Join us on this journey as we bridge the gap between the intricacies of Google Local and your business goals. Subscribe to "Google Business Buzz" and let's navigate the digital landscape together, one episode at a time.

  1. 10/13/2025

    Google Ads Changed. Are YOU Keeping Up? (Local Service Ads Secrets Unlocked) 🤫

    Join Henry Heredia, Director of Product Development, and Digital Marketing Specialist Melanie Montaagudo from OMG National as they dive into the evolving world of Google Ads and Local Service Ads. Discover how the digital marketing landscape has transformed, what clients are experiencing, and the essential strategies businesses need to stay competitive and drive profitable leads. From understanding the "pay-to-play" reality of search results to leveraging comprehensive product stacks, Henry and Melanie share expert insights for sustained growth. Chapters & Titles 0:00 🚀 Welcome: Google Ads & Local Service Ads Discussion 0:30 📈 The Evolving Google Ads Landscape 1:09 🥊 Increased Competition & Lead Challenges 2:34 💰 Pay-to-Play: Sponsored Ads on Google Search 3:41 🌐 Beyond Search: Display & Retargeting Explained 6:26 💸 Rising Lead Costs & Understanding ROI 9:29 ✨ User Experience: Outranking Just Ad Spend 12:03 ❤️ Google's Priority: User Experience is Key 12:44 🛠️ The Ideal Home Service Product Stack 16:14 ✅ Final Advice: Trust, Patience & Smart Investment Google Business Buzz Podcast Brought to you by: OMG National www.omgnational.com

    19 min

  2. 09/05/2025

    Google Business Profile Suspended? Why Google is Cracking Down & How to Get Reinstated

    Is your Google Business Profile (GBP) suddenly suspended? You're not alone. In this episode of the Google Business Buzz podcast, we sit down with Kirby, our GBP Team Lead, to uncover why Google is enforcing stricter policies and what it means for legitimate small businesses like yours. We break down the complex process of getting reinstated and share expert strategies to protect your profile from future suspensions. Don't let your most valuable local marketing tool disappear overnight! In this episode, you'll learn: Why Google is cracking down on profiles to improve user trust and fight spam.The common mistakes that get legitimate businesses suspended and how to avoid them.How to navigate frustrating Google Support and communicate effectively.How to properly document your business to prove your legitimacy to Google.Why a verified GBP is more important than ever in the era of AI search. Struggling with a suspension or want to bulletproof your Google Business Profile? We can help. Call our experts for a free consultation at 800-789-4619. Visit our website: https://omgnational.com/contact/ Google Business Buzz Podcast Brought to you by: OMG National www.omgnational.com

    20 min

  3. 08/01/2025

    Meta Ads SECRET for Small Business 2025 🤫 | Expert Reveals Why Creative is the NEW Targeting!

    Are your Facebook and Instagram ads not delivering the results you expected? 😫 The game has COMPLETELY changed! In this episode of Google Business Buzz, we sit down with Meta Ads expert and Director of Sales at OMG National, Christopher Blake, to uncover the secrets behind successful Meta advertising in 2025. Forget the old ways of hyper-specific targeting. Chris breaks down why your ad's creative—the video, the image, the text—is now the most powerful targeting tool you have. Learn how Meta's AI uses your authentic content to find your perfect customer, and why simply "feeding the beast" with genuine, in-the-field content can generate thousands of leads for your small business. 🚀 This is a must-watch for any business owner looking to master Facebook Ads, Instagram Ads, and understand the future of digital marketing. In this episode, we break down: ✔️ The "Golden Age" of Facebook targeting and why it's over. 🎯 Why "Creative is the New Targeting" and what that means for your ads. 🤖 How to "Feed the Beast" and let Meta's AI do the heavy lifting. 📈 The power of authentic, low-effort content to generate massive leads. 💡 The surprising connection between your social media activity and your Google ranking. Google Business Buzz Podcast Brought to you by: OMG National www.omgnational.com

    22 min

  4. 07/01/2025

    Is Your Business Ready for AI Marketing? The Future is NOW! 🚀

    AI is no longer the future of marketing—it's the present, and it's changing EVERYTHING for small businesses. In this episode of Google Business Buzz, we sit down with OMG National's Director of Marketing, Mike Jeremenko III, to break down the AI revolution in digital advertising. 🤖 Discover the shift from traditional SEO to "Search Everywhere Optimization" and learn how AI platforms like Google's Gemini and Meta's Advantage+ are transforming the way customers find your business. We'll explore why having a strong, consistent online presence across your website, Google Business Profile, and social media is more critical than ever to "feed the AI" and attract new customers. If you're a small business owner, this is a must-watch to understand how to adapt, survive, and thrive in the new age of AI-driven marketing!   💡 Want to see how your business can leverage AI marketing? Get a FREE analysis from the experts at OMG National, a Google Premier Partner and Meta Business Partner since 2010. Visit us: https://www.omgnational.com/ 📲 Connect with us: Facebook:   / omgnational  LinkedIn:   / omg-national  #AIMarketing #DigitalMarketing #SmallBusiness #GoogleAds #MetaForBusiness Chapters: 0:00 🚀 The Time to Jump on AI is NOW! 0:29 🎙️ Welcome & Meet the Marketing Experts 1:41 📈 The Evolution of Small Business Marketing (And How AI is Changing It) 4:25 🌐 From SEO to "Search EVERYWHERE Optimization" 5:21 🤯 How Consumers REALLY Use AI to Find Your Business 8:38 🤖 The AI Revolution in Google Ads & Meta Ads Google Business Buzz Podcast Brought to you by: OMG National www.omgnational.com

    27 min

  5. 06/12/2025

    Future-Proof Your Business: Websites & AI Search Domination w/ WebWorx

    Welcome to the Google Business Buzz podcast! 👋 In this jam-packed episode, we break down the latest insights from Google Marketing Live and dive deep into how AI is radically transforming local search and digital advertising. Our Director of Fulfillment, Anthony Leonardo, joins host Henry Heredia to demystify AI Overviews, the power of Google Ads AI Max campaigns, and why your website (especially with WebWorx!) is more critical than ever before. Discover why your website is now the undeniable "source of truth" for AI models like Gemini and ChatGPT, and how OMG National's WebWorx ensures your business isn't just found, but trusted. Learn about: 🔍 How AI is changing how customers search for your business, making direct website relevance paramount. 💡 Why an optimized, mobile-friendly WebWorx website is your #1 asset for AI visibility. 📈 The crucial role of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) for both organic SEO and paid ads, and how WebWorx is built to demonstrate this. 🤖 How OMG National leverages the latest AI tools to craft human-touch content and ensure your site is perfectly indexed for all AI bots. 📊 The direct link between website quality and Google Ads performance in the AI era. Don't get left behind! Learn actionable strategies to ensure your small business thrives in this evolving digital landscape with the right website foundation. If you found this episode valuable, please give us a LIKE👍, SUBSCRIBE to the Google Business Buzz channel, and SHARE this video with other small business owners! Your support helps us bring more jargon-free marketing insights to you. #GoogleBusinessBuzz #AIMarketing #LocalSEO #GoogleAds #SmallBusiness #DigitalMarketing #SEOTips #AIandSEO #MarketingStrategy #OMGNational #WebWorx #WebsiteDesign #BusinessGrowth Chapters: 0:00 Intro: Google Business Buzz 0:36 The Shifting Search Landscape & AI Overviews 1:31 AI's Impact on Finding Businesses 2:45 Search: Becoming a Dialogue with AI 4:18 Why Your Website is Critical for AI 5:42 Google Prioritizes Websites for AI Results 6:27 Explaining Website Importance to Business Owners 7:42 The Essential Back-End Code for AI Bots 8:22 Google Ads & AI Mode Integration 9:00 The Growing Importance of Website SEO for AI 11:30 The Future of Ads with AI Search Queries 18:20 Why Human Authenticity Trumps AI Content 19:34 WebWorx: The Human Touch in Website Creation 20:32 AI Tools: Augmenting Human Marketers 22:04 Wrap-Up & Call to Action Google Business Buzz Podcast Brought to you by: OMG National www.omgnational.com

    23 min

  6. 05/05/2025

    Google Local Services Ads: The REVOLUTION in Local Digital Marketing!

    Are you a local business owner looking to get found online? 🤔 On this episode of the Google Business Buzz, Henry Heredia and OMG National's Chief Product Officer Corain Cash break down Google Local Services Ads (LSAs) and how this game-changing platform is shaking up the local service industry. Discover why LSAs are strategically combining the best of Google Business Profile and Google Ads to provide high-intent leads directly to your business. Learn how Google's focus on user experience and their disruptive approach is creating new opportunities for local businesses, especially in industries like towing! If you're not leveraging LSAs, you could be missing out on top-of-the-search visibility and valuable leads. Tune in to learn how to get ahead of the competition and dominate your local market with Google Local Services Ads! #GoogleBusinessBuzz #LocalServicesAds #LSAs #GoogleAds #GoogleBusinessProfile #LocalMarketing #DigitalMarketing #SMBs #TowingMarketing #OMGNational #PayPerLead #GoogleDisruptor #SmallBusinessMarketing #GetFoundOnline #MarketingStrategy #CorainCash #HenryHeredia 0:00 Introduction: Welcome to the Google Business Buzz 0:34 What are Local Services Ads (LSAs)? 1:08 Google's Evolution and the Importance of GBP + LSA 3:07 Google Ads vs. Local Services Ads: Pay-Per-Click vs. Pay-Per-Lead 6:06 Google's Business Strategy: Balancing User Experience and Monetization 7:03 The Need for a Dedicated Marketing Team 8:08 Google Ads: Balancing User & Advertiser Needs 9:40 How LSA Simplifies Lead Tracking & Google's Guarantee 14:09 LSA's Top Placement and Mobile Dominance 15:00 Comparing LSA to Other Lead Generation Platforms 17:47 LSAs: A Game Changer for the Towing Industry 21:25 Getting Started with LSAs and Staying Ahead 22:50 Conclusion: Be Vigilant and Stay Updated Google Business Buzz Podcast Brought to you by: OMG National www.omgnational.com

    23 min

  7. 04/15/2025

    AI is STEALING Your Local Customers! (Here's How to Fight Back)

    Is your local business suddenly invisible online? Artificial Intelligence like ChatGPT, Gemini, and Meta AI is changing how customers find you FOREVER. Google isn't the only game in town anymore. In this Google Business Buzz episode, Ajay & Henry reveal how AI impacts your traffic and why your old marketing might be failing. Learn the crucial steps (website, reviews, directories!) to ensure AI sees YOUR business, not your competitors'. Don't get left behind – future-proof your marketing NOW! #AI #LocalBusiness #Marketing #SEO #GoogleBusinessBuzz 00:00 Intro & Welcome Back Ajay! 1:00 Today's Topic: How AI is Changing the Customer Journey 2:00 AI's Impact on Finding Local Businesses 3:19 SERP Changes: LSA, Ads & the AI Overview Layer 4:45 Organics & Websites: The AI's Source of Truth 5:28 The Importance of Directories (Yelp, BBB, etc.) 5:40 Schema Markup: Feeding the AI Directly 7:35 Be Everywhere: The New Necessity 8:29 Where Does AI Pull Information From? (Website, Directories, GBP) 10:05 Everything Old is New Again: Fundamentals Matter! 10:43 Reputation, Listings & Social Media Management are CRUCIAL 11:23 The Evolving Customer Research Journey 13:33 Meta AI & Advantage+: AI-Powered Ad Targeting 15:06 The Thesis: Anchor Your Business for AI Visibility 16:08 Anchor 1: Directories (The Right Ones) 16:59 Anchor 2: The Website (Source of Truth) 17:17 Final Thoughts & Shameless Plug (Local Marketing Essentials) 18:06 Outro Google Business Buzz Podcast Brought to you by: OMG National www.omgnational.com

    18 min

  8. 03/13/2025

    Are Google Local Services Ads (LSA) Replacing Google Ads?

    Join Henry and Alcira from OMG National as they discuss the evolution of digital marketing and advertising. Learn how the Google search landscape is changing, what you can do to keep your business visible, and how to use Google's resources to your advantage. ➡️ For help with digital marketing and advertising contact OMG National! #googleads #googlebusinessprofile #googlemarketing #digitalmarketingtips #marketing #advertising #seo #ai #omgnational  Chapters: [00:00:23] Google Search is Changing [00:02:17] Why this is NOT Something to Be Scared Of [00:04:49] Understanding Your Data [00:07:10] Playing the Marketing Game [00:11:48] How to Find Ads on Your Phone [00:15:10] Reach The Right Audience [00:21:30] Google’s Testing [00:23:30] Customizing Your Message [00:24:38] Evolution Google Business Buzz Podcast Brought to you by: OMG National www.omgnational.com

    26 min
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5
out of 5
3 Ratings

About

Welcome to "Google Business Buzz" - the podcast that simplifies the intricate world of Google Local for business owners like you. Join us as we unravel the complexities of the Google Local landscape, providing you with easy-to-digest pieces of information to help you optimize your online presence and attract more customers. In each episode, our expert hosts dive deep into the various aspects of Google Local, breaking down the latest updates, features, and strategies that can make a significant impact on your business. We demystify key concepts such as Google Business Profile, local search ranking factors, customer reviews, and much more. Through engaging discussions, interviews with industry leaders, and practical tips, we empower you with the knowledge and tools you need to harness the full potential of Google Local. Whether you're a small local business or a multi-location enterprise, this podcast will equip you with actionable insights to enhance your visibility, engage with your audience, and ultimately drive more foot traffic and revenue. Join us on this journey as we bridge the gap between the intricacies of Google Local and your business goals. Subscribe to "Google Business Buzz" and let's navigate the digital landscape together, one episode at a time.

Information

  • Creator
    OMG National
  • Years Active
    2023 - 2025
  • Episodes
    28
  • Rating
    Clean
  • Copyright
    © 2025 Google Business Buzz
  • Show Website
    Google Business Buzz