Great Events Cvent

How would your events improve if you could multiply your time and talent? 

Join us this week with Brooke Gracey, Marketing Director of Demand Generation at Cvent, and Hayley Contegiacomo, Chief Innovation Officer at Huddle Agency, as we discuss how cutting-edge AI technology is changing the game in the events industry.

From using AI to quickly analyze massive amounts of event data to the challenges of data privacy and regulatory compliance, we cover the spectrum of what's possible—and what's necessary—to harness the power of AI responsibly. 

But it’s more than a discussion—we’ll dive into the latest tools like ChatGPT and Read AI, and how they can take your event planning to the next level by saving time, enhancing creativity, and providing personalized experiences.

In this episode, you’ll learn how to:
Utilize AI for Data-Driven Decision-Making: Learn how AI validation, trending analysis tools and sentiment analysis platforms can revolutionize your approach to event planning and management.Navigate Data Privacy and AI Bias Cautiously: Professionals should exercise caution in selecting AI tools, ensure transparency in AI decision-making processes, and mitigate biases by using unbiased and accurate data inputs.Enhance Personalization and Efficiency with AI Tools: AI tools like Read AI, which handle meeting documentation, and creative AI for graphic design can save time and elevate the overall event experience. By integrating these tools, professionals can deliver more tailored and memorable events.

Ever wondered how to turn a two-day event into eight months of engaging, evergreen content? 

With the events season in full swing, it's a perfect time to rethink how to get the most out of your events.

In this episode, Alyssa Peltier is joined by Mark Huber, VP of Marketing at UserEvidence, to discuss the art of content repurposing. 

You'll learn:
How to frame interview asks that make it effortless for your guests to say "Yes"The power of one-on-one video interviews and podcast recordings at eventsCase studies from Mark’s experiences, including his success at a recent event in AustinPractical advice on integrating content creation into your sponsorship agreements and event plans
But Mark doesn't just stop at the why; he also delves into the how, breaking down his process step-by-step so you can start implementing these strategies immediately—even if you're working with a limited budget or a small team.

You won’t want to miss it.

In this episode, you’ll learn:
Unlocking Long-Term Content Value from Events: Mark Huber emphasizes extending the shelf life of event content. By repurposing footage from interviews, podcasts, and other media captured during an event, marketers can create engaging content that lasts for months. This approach not only maximizes the ROI of your event but also keeps your audience engaged long after the event has ended.Strategic and Personalized Planning for High Impact: Huber recommends that planners should meticulously identify key participants and craft well-structured yet flexible interview questions. This allows for genuine, compelling interactions that resonate with the audience. Innovative ROI Strategies Beyond Lead Generation: This episode challenges the traditional perception that events are primarily for lead generation. Huber suggests looking at events as powerful content-creation opportunities. By negotiating podcast studios at sponsored events, professionals can gather impactful material that supports long-term brand marketing and education, proving the broader ROI of event participation.

Content doesn't have to go to waste. 

Rather, its shelf life and value can increase over time.

In this episode replay of Great Events, join host Felicia Asiedu and content strategist Victoria Akinsowon as they dive deep into the art of repurposing event content. 

They discuss practical tips for identifying the most resonant event themes/messages and how to repurpose them into various formats––from turning event sessions into engaging blog posts to creating captivating video snippets for social media.

They also tap into the significance of audience feedback and use real-time insights from events to guide your content strategy. They leverage tools like AI for efficient content repurposing and share insights into measuring the success of your repurposed content across different platforms.

In this episode, you’ll learn:
How to utilize your event content to the fullest potential by using real-time audience insights and feedback to create meaningful contentHow to leverage a variety of content formats and channels to extend the lifespan and reach of your event contentHow to stay agile in measuring and adapting your content's impact across different channels

We all know that great events don’t just happen overnight. 

They require collaboration, creativity, and, most importantly, strong partnerships.

In this episode, host Felicia Asiedu is joined by Andrew Perrott, Founder of Chorus Creative Group, and Anita Howard, Strategy Director at ICE (International Corporate Events), to discuss the future of inclusion in events.

They share the fundamentals of collaboration, trust-building, and achieving mutual goals—whether you're managing brand partnerships, coordinating large events, or fostering client relationships.

In this episode, you’ll learn:
Honesty and straightforward communication are critical in establishing and maintaining successful partnerships.It is vital to have a structured foundation for partnerships, such as detailed marketing activity plans and regular progress meetings, while also allowing space for informal interactions and creative brainstorming.Cultivating a reliable network of partners and collaborators who can be leaned on in critical moments is crucial for success. 
Additional Resources:
https://chorus.london/https://www.internationalcorporateevents.com.au/home.htm 

Planning an event, particularly on the scale of a citywide conference like Cvent CONNECT, involves many complex and often overlapping tasks. 

Some of the primary challenges include coordinating volunteers, ensuring ample and engaging signage, and effectively managing unforeseen pop-up costs.

And on this week’s #GreatEvents episode, we’re sharing all the behind-the-scenes magic on how to navigate it all.

Alyssa Peltier and Rachel Andrews explore the unique challenges and triumphs of organizing a citywide event in the heart of San Antonio, Texas. From navigating logistical hurdles to sparking local engagement, we discuss the intricacies of relocating a major conference after ten years in Las Vegas.

Tune in to hear:
- Practical tips on scaling your event operations and handling unexpected costs
- Best practices for fostering community partnerships and local inclusivity
- A detailed look at innovative event elements like the breathtaking drone show
- How effective teamwork and creative problem-solving can elevate any event

Tune in now to walk away with strategies and inspiration to elevate your next event.

In this episode, you’ll learn:
The importance of detailed planning when organizing large-scale, citywide eventsHow focusing on creating strong relationships with local vendors, authorities, and even city officials can be highly beneficialInvesting in experiences transforms events from routine gatherings into unforgettable moments that resonate well with attendees long after the event concludes

Have you ever wondered how to cut costs without compromising the wow factor in events?

That’s where leveraging local resources can be a game-changer.

Our guest, Virgil Napier, Area Director for Kimpton Seafire Resort and Spa, explains how to utilize local resources for everything from coffee to fresh fish—all while making your events a total wow. Plus, Kelly McDonald, Senior Event Sourcing Consultant for Meetings and Events at Wells Fargo, shares her clever tactics for keeping those high-level meetings on-site to cut down on transportation costs. 

These aren't just budget hacks – they’re ways to enhance your attendees' experience without breaking the bank.

And if you’re wondering about planner-supplier relationships – we hear you. Discussing mutual goals, creative solutions, and the art of transparency in planning, our experts highlight how these elements are pivotal for success.

You won’t want to miss it.

Here are a few key takeaways:
Maximize local resources to enhance experiences on a budget: Virgil emphasizes the strategic use of local resources—such as local coffee, fresh fish, and lobsters—not only as a cost-saving measure but also to create memorable and unique experiences. This approach allows event planners to deliver high-quality events without escalating costs.Upfront negotiations and partnerships to offset inflation and service gaps: Kelly McDonald highlights the importance of negotiating upfront to manage cost increases effectively, especially in areas like food, beverages, and AV equipment.Adopt technology and innovation to streamline planning and enhance attendee experience: Kelly and Virgil share insights on how planners and hoteliers navigate the "test and learn" phase of technology adoption. They also discuss the importance of collaboration in successfully implementing these innovations.