179 episodes

What are the latest industry trends? What are people doing well? What's the next "Big Thing" on the horizon? How can you adapt to new industry rules and regulations?

Great events create great brands, but pulling off an event that engages, excited, and connects audiences? Well, that takes a village...and we're that village!

Meet your village: Alyssa Peltier, Paulina Giusti, Rachel Andrews, and Felicia Asiedu. They’re part of the team behind Cvent, and your hosts for the Great Events podcast.

With each episode, you'll get access to content, tools, and resources to help you grow in your career, leaving you prepared to tackle the next big event that aligns with your company's marketing and events strategy—big or small, whatever they may be.

Great Events Cvent

    • Business
    • 4.7 • 21 Ratings

What are the latest industry trends? What are people doing well? What's the next "Big Thing" on the horizon? How can you adapt to new industry rules and regulations?

Great events create great brands, but pulling off an event that engages, excited, and connects audiences? Well, that takes a village...and we're that village!

Meet your village: Alyssa Peltier, Paulina Giusti, Rachel Andrews, and Felicia Asiedu. They’re part of the team behind Cvent, and your hosts for the Great Events podcast.

With each episode, you'll get access to content, tools, and resources to help you grow in your career, leaving you prepared to tackle the next big event that aligns with your company's marketing and events strategy—big or small, whatever they may be.

    How To Repurpose Your Event Content Like a Pro

    How To Repurpose Your Event Content Like a Pro

    Content doesn't have to go to waste. 

    Rather, its shelf life and value can increase over time.
    In this episode of Great Events, join host Felicia Asiedu and content strategist Victoria Akinsowon as they dive deep into the art of repurposing event content. 

    They discuss practical tips for identifying the most resonant event themes/messages and how to repurpose them into various formats––from turning event sessions into engaging blog posts to creating captivating video snippets for social media.

    They also tap into the significance of audience feedback and use real-time insights from events to guide your content strategy. They leverage tools like AI for efficient content repurposing and share insights into measuring the success of your repurposed content across different platforms.

    In this episode, you’ll learn:
    How to utilize your event content to the fullest potential by using real-time audience insights and feedback to create meaningful contentHow to leverage a variety of content formats and channels to extend the lifespan and reach of your event contentHow to stay agile in measuring and adapting your content's impact across different channels

    • 28 min
    Why Group Travel is so Much More Than Just Advocacy

    Why Group Travel is so Much More Than Just Advocacy

    Why does Group Travel matter so much? 
    
    In a world full of Zoom and digital dial-ins, what makes in-person connection so essential? 

    Well, in this episode of Great Events, hosts Rachel Andrews and Felicia Asiedu discuss those very questions—and usher in Global Meetings Industry Day— with Ishma Haider, VP of Group Travel at the US Travel Association. 

    From defining the whats and whys of the Association to the broader roles of advocacy and in-person global events, it’s the perfect conversation to kick off GMID 2024. 

    Here are some key takeaways:
    There are a wide variety of resources available to members of the US Travel Association. Take a closer look at all the areas this organization impacts and how it can help you in your corner of the industry.To breathe innovation into events, it’s important to keep a pulse on what the industry wants. Events like IPW are a great way to do just that. When the travel industry thrives, America thrives. In 2023, travelers in the US spent 1.3 trillion, producing an economic footprint of 2.8 trillion and supporting more than 15 million American jobs. And in the meetings and events space, 2023 travel contributed 119 billion in spending to the US economy. 
    Additional Resources:
    GMID Toolkit to help you engage in the day: Global Meetings Industry Day Toolkit | U.S. Travel Association (ustravel.org). Reach out to your local policymakers (and neighbors) to share about our industry - what it brings, what it means to you, and why meetings matter. 

    • 34 min
    Growing and Scaling Your Sales Kickoff Strategy with Morningstar

    Growing and Scaling Your Sales Kickoff Strategy with Morningstar

    What are you doing to improve the effectiveness of your SKO event planning?

    In this episode of Great Events, join host Alyssa Peltier as she dives into a discussion with Caroline DeCamp and Becca Martinson from Morningstar. They share their insights and experiences in planning and executing Sales Kickoffs (SKOs) and other large-scale events. 

    The conversation covers various aspects of SKO planning, including challenges related to attendance, scaling content regionally, engaging stakeholders, measuring event success, and planning for the future. 

    Whether you aim to make your events more inclusive, leverage AI for content creation, or effectively measure their impact, this conversation offers the guidance you need. 

    Here are a few takeaways:
    Implement strategies to accommodate demand to manage scope creep in event attendance effectively. It is essential to maintain exclusivity and relevance throughout the process.To enhance inclusivity in event experiences, implement closed captions and quiet areas for attendeesTo streamline event planning processes, improve efficiency, and facilitate data-driven decision-making, implement AI

    • 25 min
    From Event Professional to CMO: PCMA’s Traci DePuy’s Career Journey

    From Event Professional to CMO: PCMA’s Traci DePuy’s Career Journey

    It's not just about logistics—it’s about crafting event narratives that truly resonate with your audience.

    This is a philosophy that @Traci DePuy, CMO of PCMA, encourages us to follow. 

    In this episode of Great Events, @Rachel Andrews and Traci explore crafting impactful experiences and professional growth within the events industry. 

    Traci reveals the multifaceted nature of event success, weaving together strategic alignment, technological innovation, and personal development. 

    She discusses the critical elements that contribute to the success of impactful events. Using examples like EdgeIcon in Detroit and the SEMA summit in Seattle, she illustrates how aligning objectives, branding, and location can reshape expectations and drive success.

    You won’t want to miss it.

    Here are a few takeaways:
    By embracing AI tools like Spark, you can make your event planning easier and more impactfulBoost attendee engagement and create memorable experiences by aligning your event objectives, branding, and locationTo build a strong support network within the events industry for mentorship, identify key stakeholders, and research existing networks

    • 34 min
    How Allyship is Elevating Women in the Events Industry with Cat Kevern

    How Allyship is Elevating Women in the Events Industry with Cat Kevern

    A rising tide lifts all boats. 

    That’s the perspective Cat Kevern, Director of Electric Cat Productions and Chair of NOWIE (The Network of Women in Events), brings to promoting women in the events industry.

    Rather than shaming or alienating others, Cat invites everyone to elevate women and strongly believes in the power of allyship.

    In this episode, Cat discusses how NOWIE is fostering a supportive community for women and setting industry standards. Cat also shares her journey from starting out as a freelancer to establishing her own business, offering valuable insights into navigating the events industry as a newcomer.

    Press play to learn how to build a successful career in events and champion the advancement of women in the industry, no matter who you are.

    Here are a few takeaways:
    To build a successful career in events, leverage your transferable skills, take initiative to learn what you need to know, and gain experience in a variety of settingsReduce the barrier to entry to create an inclusive and empowering environmentLean into allyship to promote equity and representation

    • 28 min
    How Event Professionals are Making Waves Early on in Their Careers

    How Event Professionals are Making Waves Early on in Their Careers

    Building personal connections in the workplace is the best way to boost collaboration and productivity.

    Especially for those in mid-management looking to shine within their projects.

    And in this episode, Paulina Giusti takes center stage, sharing her wisdom and insights for those looking to climb the corporate ladder.

    She discusses the importance of ensuring that hard work gets the recognition it deserves, taking ownership of projects, and actively seeking feedback that leads to director-level promotions. 

    You’ll hear success stories from organizing massive virtual events and exploring tech trends across generations, where inclusivity and adaptability emerged as the keys to success. 

    Here are a few takeaways:
    Learn to build strong personal relationships in the workplace and offer actionable strategies for collaboration and communication that lead to career advancementTake ownership of projects, transparently communicate with managers, and strike a delicate balance in showing what you’ve achieved to advance your career forwardEmbrace challenges with optimism and creativity

    • 34 min

Customer Reviews

4.7 out of 5
21 Ratings

21 Ratings

shandelicious ,

These Two

Love the dynamic of this podcast! Keep it going!

Stasiam9 ,

Be the ❤️ of the event!

Kudos to Mark Jeffries for packaging up his magic in this podcast. As an attendee of his MC Masterclass you really take these and more insights, concepts and scenarios and put them to real practice. Be brave, be the heart of your events! Thank you Mark and Cvent!

dclionva ,

Who are better than the experts??

Great chemistry and amazing content are an unbeatable combination!

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