Green Industry Perspectives SingleOps

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Welcome back! In this episode, Jay Worth welcomes Kona Gray to the show!

Kona is the president-elect at the American Society of Landscape Architects (ASLA). He works for EDSA, a landscape architecture firm with over 60 years of history behind it.

Growing up abroad with a father who is an architect exposed him to architecture at a young age. Discovering he could couple that passion for architecture with the outdoors and create spaces that connect people with nature was like a lightbulb going on; he'd found his calling.

In this episode, Kona discusses why being open to new opportunities, providing world-class service, and partnerships are the keys to success in the Green Industry.

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Visit the EDSA Website
Email Kona: kgray@edsaplan.com
Follow Kona on X
Follow Kona on LinkedIn
Visit the ASLA's Website
Visit the Landscape Architecture Foundation's Website
Visit the Urban Land Institute's Website
Learn about the UGA School of Environment & Design

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Welcome back! In this episode, Jay Worth welcomes Robyn Schmitz to the show! 
Like so many of us, Robyn discovered a passion for the Green Industry almost accidentally. Her parents ran a flower shop, so she learned plant names and color palettes at a young age. 

While studying something else entirely in college, she began working for a garden center to make some money when the realization hit her; she was enjoying her work outdoors with plants FAR more than she wanted her chosen field. Upon realizing this, she changed her major to horticulture and never looked back. Today, Robyn leads High Prairie Outdoors, the company she founded. Averaging between seven and eight figures in revenue and with a team of almost 50 year-round employees, Robyn and High Prairie are forces to be reckoned with. 

In this episode, Robyn shares why identifying and staying in your niche is important, why knowing your financials is vital, and why valuing and developing your team is essential to success in the Green Industry.

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Visit the High Prairie Outdoors Website
Follow High Prairie Outdoors on Instagram
Follow Robyn on LinkedIn

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Welcome back! In this episode, Jay Worth welcomes Dylan Harper to the show!
After graduating college and working with a marketing firm, Dylan quickly learned that not all agencies are created equally. He discovered that there was a seedy underside to the marketing world. Any service industry where the customer doesn't completely understand the inner workings and has to trust the professionals, there is room for that trust to be abused; think about how most of the public views auto mechanics, for example. 


Not content to perpetuate bad business practices full of promises but delivering few results, Dylan started Forge Marketing Group. His very first client was a Green Industry company. He discovered how amazing the people in the Green Industry are, and hasn't looked back since. 


In this episode, Dylan talks about why perseverance in marketing, emphasizing speed, and curiosity about new technologies are the keys to success in the Green Industry.

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Visit the Forge Marketing Group Website
Call or Text: (678)-904-5474
Email Dylan: dharper@forgemarketinggroup.com
Connect with Dylan on LinkedIn
Follow Forge Marketing Group on Facebook
Follow Forge Marketing Group on Instagram
Check out the Marketing Budget Calculator
Check out the Grade My Website Tool
Read the "Agency Secrets Exposed" Article
Check out Video Resources from Forge Marketing Group

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Welcome back! In this episode, Jay Worth welcomes Frank Mariani to the show!

Vito Mariani, Sr. began the company in 1958. Frank inherited the business in 1973 and never looked back. Over the years, he's built the most successful privately owned residential landscaping company in American history.

And how did he do it? By hiring associates for a career (not a job), creating a clear career path for them from the moment they join the company, and asking them to follow the "Two Commandments;" do what is best for the client, and then do what is best for the company.

Today, Frank is the chairman of the Mariani Premier Group, a collection of the most prestigious landscape businesses in the country.

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Visit the Mariani Premier Group Website
Visit the Mariani Landscape Website
Email Frank: fmariani@marianilandscape.com 

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Welcome back! In this episode, Jay Worth welcomes Kayla Lujan to the show!

Kayla has a real passion for the Green Industry. She's got a familiar backstory, having gotten into landscaping as an "in-between jobs" job. Another leader in the industry recognized her potential and mentored her.

Kayla is paying that back at Down to Earth Landscape and Irrigation. Not only is she incredibly intentional about coaching the sales team that reports to her, but she's initiated Down to Earth Female Workforce Development, or "DTE FWD." This program within the company highlights, celebrates, and mentors women who want to make the Green Industry their forever career.

She discusses why active field leadership, investing in your people, and passion for your work translate to success in the Green Industry.

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Follow Kayla on LinkedIn
Visit the Down to Earth Landscape and Irrigation Website

Let us know if there's a topic you'd like us to cover!
Welcome back! In this episode, Jay Worth welcomes Jonathan Gillespie to the show!

Coming from a golf course background, Jonathan is a "turf guy" through and through. But as it happens, he's a very high-level leader with a unique business model. (You'll have to contact him about that; we don't discuss it much on the show.)

Jonathan explains why Green Industry businesses thrive because of communication, responsiveness, and amazing company culture.

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Connect with Jonathan on LinkedIn
Visit the Yardsy Website
Follow Yardsy on Instagram
Follow Yardsy on Facebook
Email Jonathan: jonathan@yardsy.com