Attention > Interest > Engagement > Relationship.
That’s how Flint McGlaughlin explains the journey you have to take customers on, in Headline Writing: 4 principles that could drive down your website bounce rate (https://meclabs.com/course/sessions/headline-writing/).
I asked our latest guest how he enabled a salesforce to fulfill it’s part of this journey, when he grew that close rate at a real estate company he previously worked for (from a 0.1% close rate to a 22% close rate).
You can hear his answer, and many more lesson-filled stories from his career, in my discussion with Joe Karasin, Chief Marketing Officer, CircleIt (https://circleit.com/).
Karasin manages a team of four at the startup, a budget of $200,000 to $500,000 per month, and has grown users from one million to five million in one year.
CircleIT has raised $5.1 million in Series A funding, with participation from TeleSoft Partners.
Stories (with lessons) about what he made in marketing
Some lessons from Karasin that emerged in our discussion:
Consumers don't want to be marketed “to,” but “for.”Permission-based marketing works, and consumers will give you permission.Give a choice of "yes" or “yes.”Stories (with lessons) from the people he made it withYou need to believe in your product or service, otherwise, you'll burn out quickly.Established brands still need to market innovativelyMarketing can truly impact someone's lifeRelated content mentioned in this episode
Exchange Of Value, Before The Sale: 3 marketing examples showing how B2C companies got customers to take action https://www.marketingsherpa.com/article/case-study/exchange-of-value)
The Difference Between Marketing and Advertising (and Why It Matters) (https://sherpablog.marketingsherpa.com/marketing-and-advertising/difference-between-marketing-advertising/)
Customer Experience: Take risks, fail early, and learn fast (podcast episode #32) (https://www.marketingsherpa.com/article/interview/customer-experience)
How I Made It In Marketing podcast (https://www.marketingsherpa.com/podcast)
What Is Brand Awareness? A glossary definition | plus 4 marketing examples with results (https://www.marketingsherpa.com/article/case-study/brand-awareness)
Seeing Through the Eyes of Your Customers: Case studies about marketing attribution, the content marketing funnel, and headline writing (https://www.marketingsherpa.com/article/case-study/customers-eyes)
MarketingSherpa written case studies (https://www.marketingsherpa.com/)
About this podcast
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.
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