Growthmates: Insights on Product Growth, UX, and Leadership

Kate Syuma and experts from TOP tech companies
Growthmates: Insights on Product Growth, UX, and Leadership

Insights on Product-led Growth, UX, and Leadership. Welcome to Growthmates — the place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Amplitude, Canva, and many more are building excellent products and growth culture. Join the newsletter to get inbox delivery and more: katesyuma.substack.com www.growthmates.news

  1. This Reflection Framework to shape your 2025 | Kate Syuma (Founder of Growthmates, ex-Miro)

    4 DAYS AGO

    This Reflection Framework to shape your 2025 | Kate Syuma (Founder of Growthmates, ex-Miro)

    Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I’m building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthmates.club, and press follow to support us on your favorite platforms. Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!). In this episode: We’re wrapping up this incredible season with a special twist! For the first time, host Kate Syuma switches roles and becomes the guest. Kate is interviewed by her friend and former colleague, Lana Kul, in an honest and vulnerable conversation about her first year as a solopreneur. — Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs: — Key highlights from this episode 👇 Reflections on a Transformational Year: * Recognizing the importance of building social capital and meaningful connections. * Taking time for reflection by blocking off two weeks to recharge and reassess priorities. * Acknowledging gratitude for support amidst challenges and moments of rejection. * ⭐️ “End of Year” Reflection framework: https://growthmates.notion.site/End-of-Year-Reflection-framework-15fadc80326980178cbff3754b6932b1?pvs=4 This reflection framework includes five elements: Results, Gratefulness, Goodbyes (limiting beliefs), Dreams, and Priorities. Use it to structure your reflections and create a meaningful plan for the year ahead. — 👉 Plan your 2025 with us — Join with 150$ discount before 31 Dec 🎁 How do you decide where to grow? IC vs. Manager, in-house or solo? For 6+ years, we have supported career growth and hired 10+ people at Miro, helped with coaching and mentorship people from Loom, Intercom, Mentimeter, and more. Now, we want to share these practices with everyone who are on a cross-way in planning the next career step. For that, we created a special 1-week Design Career Accelerator (promo “endofyear”, valid by 31 December): https://maven.com/lena-kul-kate-syuma/product-design-career-accelerator?promoCode=endofyear — Embracing Creativity and Personal Growth: * Creativity stems from making space, allowing boredom, and trusting intuition. * Identifying limiting beliefs through self-reflection and aligning personal interests with professional goals. * Recognizing the importance of courage, consistency, and commitment in personal and professional endeavors. Navigating Professional Aspirations: * Combining growth advising and user experience to align with authentic goals. * Revisiting and redefining dreams regularly while accepting the evolution of aspirations. * Creating a structured approach to prioritize focus, recovery, and sustained creativity. Building Community and Expanding Horizons: * Building meaningful connections through community-driven initiatives. * Enhancing cultural understanding through conscious traveling experiences. * Leveraging platforms like podcasts to create unexpected opportunities and broader impact. Balancing Professional and Personal Priorities: * Prioritizing personal growth alongside professional aspirations for a well-rounded life. * Emphasizing recovery and self-care to sustain long-term productivity and creativity. — ⭐️ Some exciting plans for Growthmates’ next season: “In the Company of Women,” premiering in January 2024. This season will spotlight amazing women leaders, like Elena Verna, Marie Martens, Jennifer Phan and explore their journeys in building groundbreaking products and organizations. — Follow Growthmates updates on: * Growthmates website with “The Holistic Growth Playbook”: https://growthmates.club * Substack Newsletter (for instant inbox delivery): https://www.growthmates.news/p/what-4-years-of-advising-35-companies * LinkedIn: https://www.linkedin.com/company/growthmates-podcast/ * X (Twitter): https://twitter.com/kate_syuma * Instagram: https://www.instagram.com/growthmates_/ Where to find Kate Syuma, Growth Advisor (ex-Miro): * LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/ * Growthmates website: https://growthmates.club/ * Newsletter: https://www.growthmates.news/ Where to find — Lena Kul: * LinkedIn: https://www.linkedin.com/in/lena-kul/ — What we covered: [00:00] Introduction & Reflection on GrowthMates[03:02] One Year as a Solopreneur[06:12] Building Social Capital & Unlocking Creativity[09:49] Planning for the Future[13:11] Support Systems and Gratitude[15:06] Lessons Learned from Challenges[18:06] Embracing Courage and Consistency[21:14] Turning Negatives into Positives[34:04] Dreams and Aspirations: A Year in Reflection[38:55] The Impact of GrowthMates: Stories of Connection[45:04] Overcoming Limiting Beliefs and Embracing Change[54:01] Prioritizing Personal and Professional Growth [01:03:38] Exciting Announcements and Future Directions — 📕 Useful Resources: * ⭐️ “End of Year” Reflection framework: https://growthmates.notion.site/End-of-Year-Reflection-framework-15fadc80326980178cbff3754b6932b1?pvs=4 This reflection framework includes five elements: Results, Gratefulness, Goodbyes (limiting beliefs), Dreams, and Priorities. Use it to structure your reflections and create a meaningful plan for the year ahead. * Women Who Run With the Wolves by Clarissa Pinkola Estés – A powerful guide on reconnecting with intuition and creativity. https://www.amazon.com/Women-Who-Run-Wolves-Archetype/dp/0345409876 * In the Company of Women by Grace Bonney – A collection of stories from 100 inspiring creative women. https://www.amazon.com/Company-Women-Inspiration-Artists-Entrepreneurs/dp/1579655971 * Slow Productivity by Cal Newport – Insights on balancing work and intentional living. https://www.amazon.com/Slow-Productivity-Accomplishment-Without-Burnout/dp/0593544854 * The Art of Accomplishment Podcast – A favorite for personal development and building a supportive system. https://www.artofaccomplishment.com/podcast — 💫 Before the new season — check our featured 2024 episodes: * The Role of Design in PLG: Embracing Quality and Non-Linear Paths with David Hoang (ex-Webflow, VP at Replit): https://www.growthmates.news/p/the-role-of-design-in-plg-embracing * Top 1% Talent Tactics: Navigating Startup & Scale-up Hiring | Tom Scott, Founder at Verified: https://www.growthmates.news/p/top-1-talent-tactics-navigating-startup * How to Get Your Dream Job and Stand Out in the Crowd | Lena Kul (ex-Miro): https://www.growthmates.news/p/how-to-get-your-dream-job-and-stand * Unpacking a New Growth Playbook with Andrew Capland (Growth Coach, ex-Wisia): https://www.growthmates.news/p/unpacking-a-new-growth-playbook-with * Making Decisions with User Research from Startup to Scale-up | Behzod Sirjani (Advisor & Partner at Reforge, ex-Slack): https://www.growthmates.news/p/making-decisions-with-user-research — Thank you for listening! Subscribe to the show on growthmates.club and get the free playbook with frameworks and insights. If you find this valuable, please share it with your friends and colleagues, and subscribe to this show on your favorite platforms to get new episodes. Let’s keep growing together, and see you back in 2025! For sponsorship and other inquiries, reach out to hello@growthmates.club Thanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.growthmates.news

    1h 6m
  2. Sence of “belonging” vs “fitting in” | Chetana Deorah (Ex-Design Director at Netflix, Coursera)

    DEC 3

    Sence of “belonging” vs “fitting in” | Chetana Deorah (Ex-Design Director at Netflix, Coursera)

    Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I’m building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthmates.club, and press follow to support us on your favorite platforms. Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!). In this episode, Kate speaks with Chetana Deorah , a seasoned design leader who shares her journey across renowned companies like Yahoo!, Netflix, and Coursera, along with her transition to building a community-driven vegan pizza initiative. Chetana opens up about navigating the intersection of creativity, leadership, and self-reflection while balancing corporate and personal passions. — Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs: — Key highlights from this episode 👇 * From Binge Watching to Binge Learning: Chetana reflects on her career’s evolution—from binge-watching at Netflix to binge-learning at Coursera—and how aligning with personal values reshaped her path. * Belonging vs. Fitting In: Drawing from @Brené Brown’s work, Chetana shares insights into workplace culture and how recognizing the difference between belonging and fitting in shaped her professional growth. * Balancing Creativity with Corporate Leadership: Creative professionals often feel stifled in structured environments. Chetana provides strategies to thrive without losing your creative spark. * The Power of Mentorship and Self-Reflection: Chetana emphasizes the importance of mentorship and learning to ask yourself the right questions to unlock growth opportunities. * From Corporate to Community: Discover how Chetana co-founded Pizza Valley, a vegan and sustainable initiative that fosters community and connection. — ⭐️ Special announcement — Join the Design Career Accelerator, coming in January ❄️ How do you decide where to grow? IC vs. Manager, in-house or solo? For years, I’ve collected frameworks that helped me and my coaching clients from Loom, Intercom, and more. This year I want to share these practices with everyone who are on a cross-way in planning the next career step. To help you dedicate time for that at the end of the year, we created a special 1-week Design Career Accelerator — learn more about the program and grab your slot in December with 120$ discount: https://maven.com/lena-kul-kate-syuma/product-design-career-accelerator?promoCode=growthmates — Follow Growthmates updates on: * Growthmates website with “The Holistic Growth Playbook”: https://growthmates.club * Substack Newsletter (for instant inbox delivery): https://www.growthmates.news/p/what-4-years-of-advising-35-companies * LinkedIn: https://www.linkedin.com/company/growthmates-podcast/ * X (Twitter): https://twitter.com/kate_syuma * Instagram: https://www.instagram.com/growthmates_/ Where to find Kate Syuma, Growth Advisor (ex-Miro): * LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/ * Newsletter: katesyuma.substack.com Where to find our guest * LinkedIn: https://www.linkedin.com/in/chetanadeorah/ — What we covered: [00:00] Introduction[03:42] Career journey[07:41] Pizza business[12:19] Work culture[15:15] Fitting in[29:26] Mentorship[35:08] Recharge & reflect[37:58] Yoga asana[42:05] Lifestyle[48:52] Favorite app[52:22] Chetana suggestion[53:49] Outro — 📕 Useful

    54 min
  3. From a Designer in Atlassian to a Founder of Dovetail | Benjamin Humphrey (Co-founder and CEO of Dovetail)

    NOV 19

    From a Designer in Atlassian to a Founder of Dovetail | Benjamin Humphrey (Co-founder and CEO of Dovetail)

    Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I’m building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthmates.club, and press follow to support us on your favorite platforms. Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!). In this episode, Kate speaks with Benjamin Humphrey, founder of Dovetail, who opens up about his shift from corporate design roles to the challenges and rewards of startup life. Benjamin's story began as a designer at Atlassian before taking the leap into the unknown to create Dovetail, a user-focused product built to simplify research and UX processes. He delves into the defining moments that guided his journey, as well as the challenges of moving from a structured corporate environment to the entrepreneurial world. — Dovetail’s mission is to improve the quality of every thing through the power of customer insights. In only six years, Dovetail has grown to drive research innovation at over 3,700 organizations including big brands like Harvard Business, Universal, Deloitte, Porsche, Starbucks, Shopify, Atlassian, Shell and more. Dovetail was deployed early at global design software company Canva, who set up its customer insights hub. Canva’s product team has used Dovetail since the very beginning to analyze customer research data, uncovering insights that improve their product’s user experience. Try out and start collecting your insights here → www.dovetail.com — Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs: — Key highlights from this episode 👇 * From Designer to Founder: Benjamin shares his path from the corporate world of Atlassian to founding Dovetail. Leaving a stable, rewarding job to pursue a personal vision, he discusses the mental shift required to step into a startup's uncertain world. * Leadership and Team Building: Starting Dovetail required Benjamin to learn new skills quickly, from securing funding to making critical business decisions. Unlike his past roles where teamwork and large-scale collaboration were paramount, as a founder, he had to adapt to the demands of a smaller, more agile team. * The Value of Progressive Disclosure in Design: Benjamin introduces the principle of progressive disclosure—gradually revealing features to users as they explore. He emphasizes that this approach not only optimizes user experience but also aligns with Dovetail's vision of helping users discover tools contextually, when they’re most needed. * Insights on AI and the Future of Dovetail: With the release of Dovetail 3.0, enhanced with AI capabilities, Benjamin discusses the challenges and opportunities AI brings to his product. He shares his vision for responsibly integrating AI, ensuring it complements users’ research without sacrificing transparency or control. Special announcement 🚀 Join the Design Career Accelerator on December 2-6! How do you decide where to grow? IC vs Manager, in-house or solo? There are so many paths. For years, I’ve collected frameworks that helped me and my coaching clients from Loom, Intercom, and more. This year I want to share these practices with Senior IC Designers, Leads, and Managers who are on a cross-way in planning the next career step. To help you dedicate time for that at the end of the year, w

    56 min
  4. What 4 Years of Advising 35+ Companies Taught Me | Yuriy Timen (Advisor, Ex-Growth at Grammarly)

    NOV 5

    What 4 Years of Advising 35+ Companies Taught Me | Yuriy Timen (Advisor, Ex-Growth at Grammarly)

    Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I’m building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthmates.club, and press follow to support us on your favorite platforms. Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!). In this episode, we chat with Yuriy Timen, Advisor Ex-Growth Gramnarly. Yuriy shares his inspiring journey from corporate roles to becoming a sought-after growth advisor. With eight years at Grammarly, Yuriy helped scale the company to half a billion in revenue, leading a team of over 40 people in marketing and growth product. Since moving into advisory roles, he’s worked with over 35 companies, like Airtable, Canva, Whimsical, Flo Health, bringing invaluable growth insights. In our conversation, Yuriy delves into the challenges of shifting from corporate to advisory work, the importance of setting boundaries, and the mindset shifts essential for independent success. — Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs: — Key highlights from this episode 👇 * Embracing Focus in Advisory Work: Transitioning from a corporate role to an advisor meant Yuriy had to shift from multitasking to a more focused approach. He now dives deeply into fewer projects at a time, fostering a more meaningful impact. This journey away from the “corporate hustle” was driven by a desire to keep learning and make a direct impact. * Setting Boundaries as an Advisor: Yuriy discusses how he quickly learned to set clear boundaries in his advisory role. Without these boundaries, his time risked being overextended. Establishing expectations has been essential in balancing his work with personal life and enhancing the quality of his engagements. * Unlearning Corporate Habits: One of Yuriy’s biggest adjustments was unlearning some corporate habits, like reliance on large teams for delegation. In his advisory role, he learned to focus on projects that energized him, rather than draining him, and adopted new ways to work independently, including thoughtful delegation when needed. * Finding Your Unique “Why”: Yuriy and Kate reflect on the importance of defining a personal “why.” For Yuriy, this clarity helped shape his positioning and differentiate him as an advisor. Knowing what drives you is key to building trust with clients and bringing authenticity to advisory roles. * Managing the Pressure of Advisory Work: Yuriy talks about the high stakes of providing strategic advice, where a mistake could significantly impact a client’s growth. He shares how aligning expectations and focusing on data-driven decisions helps him manage this responsibility without feeling overwhelmed. * Non-linear Career Paths as a Strength: Yuriy’s career showcases the value of a non-linear path, from corporate roles to fractional advisory. This diverse experience has helped him bring unique perspectives to growth challenges, reinforcing the idea that embracing a range of experiences can lead to profound personal and professional growth. — Follow Growthmates updates on: * Growthmates website with “The Holistic Growth Playbook”: https://growthmates.club * Substack Newsletter (for instant inbox delivery): https://www.growthmates.news/ * LinkedIn: https://www.linkedin.com/company/growthmates-podca

    46 min
  5. The Roots of AI and building a career you truly love | Emily Campbell (VP of Design at HackerRank)

    OCT 22

    The Roots of AI and building a career you truly love | Emily Campbell (VP of Design at HackerRank)

    Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I’m building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthmates.club, and press follow to support us on your favorite platforms. Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!). In this episode, we chat with Emily Campbell, VP of Design at HackerRank. Emily shares her fascinating journey, from starting in economics to leading design at HackerRank, where she focuses on creating design systems that integrate AI while maintaining a human-centered approach. She is also the founder of Women in AI and The Shape of AI, where she explores how AI is reshaping design, creativity, and human interaction. In this conversation, Emily dives deep into how AI can augment human potential, the ethical implications of AI in social media, and why maintaining a human-centered approach is critical as AI evolves. — Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs: — Key highlights from this episode 👇 * AI can be your design co-pilot, not your replacement: While AI is becoming more integrated into design workflows, it shouldn’t replace human creativity. Emily emphasizes that AI works best when it augments human decision-making, allowing designers to focus on the more meaningful, creative aspects of their work. AI can automate the mundane, but the heart of design remains human. * Creativity thrives on curiosity: Emily’s journey highlights the power of relentless curiosity. Whether exploring the history of cybernetics or diving into AI’s role in product design, she underscores that staying curious is essential for innovation. Cultivating curiosity helps you see problems differently, driving fresh solutions and creative breakthroughs. * The ethics of AI are urgent, not optional: As AI technology evolves, its societal impact grows. Emily stresses that designers and developers have a responsibility to ensure that AI is used ethically. This includes transparency around algorithmic decisions and addressing the biases that can emerge in AI-driven systems. Regulation is critical to ensure AI benefits society rather than exacerbating existing problems. * AI adoption takes time—but that’s okay: Many companies, including HackerRank, are integrating AI tools, but widespread adoption takes time. Users often need guidance and clear use cases to embrace AI features. Emily discusses the importance of building trust with users by showing how AI can improve their workflows without feeling intrusive or overwhelming. * Design systems must evolve to accommodate AI: As AI becomes more embedded in products, design systems need to adapt. Emily explains that traditional patterns of interaction may break down in AI-powered experiences, requiring designers to rethink how users engage with digital products. The key is designing flexible systems that evolve with new technologies while keeping the user’s experience intuitive. * Fostering diverse collaboration sparks innovation: Cross-disciplinary collaboration is critical in today’s fast-evolving tech landscape. Emily emphasizes how diverse teams—comprising engineers, designers, and AI experts—can generate more innovative and inclusive solutions. Diversity in thought and expertise leads to better products and stronger t

    54 min
  6. Notion method: How to Do More with Less | Randy Hunt (Head of Design at Notion)

    OCT 8

    Notion method: How to Do More with Less | Randy Hunt (Head of Design at Notion)

    Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I’m building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!). In this episode, we chat with Randy, Head of Design at Notion. Join us as we explore Randy's incredible journey from crypto and coffee startups to becoming the Head of Design at Notion. He shares how he blends craftsmanship, simplicity, and user-centered design into Notion’s core values. Randy also provides valuable insights into the balance of functionality and emotional design, his approach to building talent-dense teams, and how to foster creativity within high-performing groups. — Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs: — Key highlights from this episode 👇 -Design for Emotion: Randy explains how Notion prioritizes emotional connection in user experiences. -Craftsmanship with Efficiency: The importance of talent density and focusing on fewer resources for more impact. -Marketplace Insights: How working in multi-sided marketplaces influenced Randy’s approach to product design. -Visual Design Mastery: Randy’s tips on typography and user interaction to improve design quality. -Creative Collaboration: Discover how Notion encourages team improvisation and shared creativity, much like a jazz ensemble. How to make your collaboration more creative? 🎨 * Improvisation and Team Dynamics: Notion encourages team members to express their creativity, similar to a jazz ensemble, fostering spontaneous collaboration that leads to innovative solutions. * Cross-Functional Teams: By promoting collaboration across different functions, Notion leverages diverse perspectives to enhance the design process. * Regular Feedback: Open communication and constructive feedback sessions help refine ideas and improve team dynamics. * Design Sprints: Quick prototyping and testing through design sprints allow teams to iterate rapidly while staying aligned with user needs. * Empowerment: Team members are encouraged to take ownership of projects, boosting morale and encouraging boundary-pushing creativity. * Utilizing Notion's Tools: The product itself is used as a collaboration platform, enhancing documentation, feedback, and progress tracking — Follow Growthmates updates on: * NEW! Growthmates website with “The Holistic Growth Playbook”: https://growthmates.club * Substack Newsletter (for instant inbox delivery): https://katesyuma.substack.com/podcast * LinkedIn: https://www.linkedin.com/company/growthmates-podcast/ * X (Twitter): https://twitter.com/kate_syuma * Instagram: https://www.instagram.com/growthmates_/ Where to find Kate Syuma, Growth Advisor (ex-Miro): * LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/ * Newsletter: katesyuma.substack.com Where to find our guest — Randy Hunt (Head of Design at Notion): * LinkedIn: https://www.linkedin.com/in/randyjhunt/ — What we’ve covered in this episode: [00:00] Introduction[00:06] Randy’s Career Journey[01:12] Working at Notion[02:19] Transitioning from Coffee Startup to Tech[04:04] Leadership at Etsy[05:00] Music and Entrepreneurial Spirit[06:09] Notion’s Craft and High Standards[07:33] Talent Den

    48 min
  7. Revealing 3 myths about User Research and start easy | Jason Giles (VP of Product Design at UserTesting)

    SEP 24

    Revealing 3 myths about User Research and start easy | Jason Giles (VP of Product Design at UserTesting)

    Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I’m building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms.  Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!). In this episode, I chat with Jason Giles — a VP of Product Design at UserTesting.com. We dove into his journey, from working as an electronic musician to becoming a leader in the tech industry. Jason shares his unique story about transitioning into the UX field during his time at Microsoft, his experiences with design leadership, and how human-centered design became his foundation. We also dive into the importance of research, debunking 3 myths about its cost and time, and Jason’s insights into democratizing research within organizations. — Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs: https://command.ai/ — Key highlights from this episode 👇 - How Jason transitioned from music to UX design;- The role of human-centered design in successful products;- Revealing 3 myths about User Research and sharing actionable tips: * Research takes a lot of time, it’s expensive, and we basically don’t have resources for that.  * Research doesn’t give any measurable impact and it’s impossible to to measure * It’s risky to democratize research, as it can become a weapon in the “wrong” hands - Quantifying the ROI of user experience research- Democratizing research across teams for better user insights— Follow Growthmates updates on: * NEW! Growthmates website with “The Holistic Growth Playbook”: https://growthmates.club * Substack Newsletter (for instant inbox delivery): https://katesyuma.substack.com/podcast * LinkedIn: https://www.linkedin.com/company/growthmates-podcast/ * X (Twitter): https://twitter.com/kate_syuma * Instagram: https://www.instagram.com/growthmates_/ Where to find Kate Syuma, Growth Advisor (ex-Miro): * LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/ * Newsletter: katesyuma.substack.com Where to find our guest — Jason Giles (VP of Product Design at UserTesting): * LinkedIn: https://www.linkedin.com/in/jaygiles/ — What we’ve covered in this episode: [00:00] Introduction and welcome to the conference[00:07] Jason’s journey: From electronic musician to UX designer[00:20] Joining Microsoft and the early stages of his career in UX[03:00] Joining UserTesting and how the mission aligns with his personal goals[05:30] The myths about UX research and the challenges of starting with limited resources[09:30] Conducting research with minimal budget and engaging customers[12:41] Measuring the ROI of UX research[16:00] Case study: Saving $1.2 million by using validated designs[20:00] The role of democratizing research within teams[24:00] How leadership can support a user-centric mindset[26:30] Audience Q&A: Advice on how to involve the entire team in UX research[31:00] Final thoughts and closing remarks — 📕Useful Resources for User Research * “The Holistic Growth Playbook" by Growthmates with insights from 100+ companies on Growth and UX: https://growthmates.club/playbook * “The Design of Everyday Things” by Don Norman: https://www.amazon.com/Design-Everyday-Things-Revised-Expanded/dp/0465050654 * UserTesting.c

    39 min
  8. Find your Position-Market Fit: The Role of Brand and Memorable Experiences | Enzo Avigo (CEO at June, ex-Intercom)

    SEP 10

    Find your Position-Market Fit: The Role of Brand and Memorable Experiences | Enzo Avigo (CEO at June, ex-Intercom)

    Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I’m building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms.  Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!). In this episode, I chat with Enzo Avigo, CEO of June.so. We delve into the journey of product management and the shift from being a Product Manager at companies like Zalando and Intercom to becoming a Startup founder. Enzo shares his insights on the key differences between product management in large companies and startups, and how that experience shaped his approach to building June.so, a platform for B2B SaaS companies that provides customer analytics for product-focused teams. We discuss positioning, product-market fit, and how to align multiple aspects like brand, marketing, and product into what Enzo calls "Position Market Fit."— By the end of this episode, you’ll gain insights on:- The transition from PM to Founder   - The role of design and user experience in creating a strong product position   - How to build a memorable product experience that stands out   - Practical examples of positioning, including how Enzo applies it at June.so   - Lessons learned on when to outsource brand work and when to handle it in-house — Brought to you by Command.ai — a user-focused platform offering an alternative to traditional popups or chatbots. Their AI “Copilot” answers questions, performs actions, and simplifies complex tasks. Use “Nudges” to guide users with timely, relevant messages, all within a no-code platform. Perfect for Product, Support, and Marketing teams to positively influence user behavior while respecting their needs: https://command.ai/ — Self-Serve Onboarding course is coming back! Get 100€ off 🎁 We open enrollment for the new cohort of the Self-Serve User Onboarding course. As an early-bird gift, we give all subscribers a discount of 100$ with a promocode “growthmates”. Reserve your spot now and join me on live sessions starting from September 16, 2024 (only 5 spots left): https://maven.com/growth-course/self-serve-onboarding — Key highlights from this episode 👇 1. From PM to Founder: Enzo discusses the dream many Product Managers have of founding their own company and why it's so challenging to take the leap. 2. Key Differences Between Large Companies & Startups: Enzo dives into why traditional product management techniques don't always translate into startup success. 3. Position Market Fit: We discuss the metaphor of aligning multiple "planets" (product, brand, marketing, pricing, etc.) to achieve Position Market Fit, a crucial aspect for startups today. 4. Importance of Memorable Experiences: Learn how creating a distinct and memorable product experience helps cement your product in users’ minds. 5. In-House vs. Agency: Enzo shares the pros and cons of working with an agency for brand and product design versus keeping it in-house, with real-life examples from June.so. Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!). — Follow Growthmates updates on: * NEW! Growthmates website with “The Holistic Growth Playbook”: https://growthmates.club * Substack Newsletter (for instant inbox delivery): https://katesyuma.substack.com/podcast * LinkedIn: https://www.linkedin.com/company/growthmates-podcast/ * X (Twitter): https://twitter.com/kate_syuma * Instagram: https://www.instagram.com/growthmates_/ Where to find Kate Syuma, Growth Advisor (ex-Miro): * LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/ * Newsletter: kat

    1 hr
5
out of 5
2 Ratings

About

Insights on Product-led Growth, UX, and Leadership. Welcome to Growthmates — the place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Amplitude, Canva, and many more are building excellent products and growth culture. Join the newsletter to get inbox delivery and more: katesyuma.substack.com www.growthmates.news

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