121 episodes

No nonsense, straight, practical talk on Business growth, marketing, and Leadership. I’m an athlete and love running and basketball. I love to watch, learn, adapt, and coach others implementing the best strategies to help them improve. I bring this over to business consulting. Leaders need to take time to stop for a “halftime” to reflect on the “first half”. I'll then help you elevate your business game for the 2nd half! Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

Halftime Mike - The Mike Gingerich Podcast on Business, Leadership & Life Mike Gingerich

    • Business
    • 5.0 • 5 Ratings

No nonsense, straight, practical talk on Business growth, marketing, and Leadership. I’m an athlete and love running and basketball. I love to watch, learn, adapt, and coach others implementing the best strategies to help them improve. I bring this over to business consulting. Leaders need to take time to stop for a “halftime” to reflect on the “first half”. I'll then help you elevate your business game for the 2nd half! Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

    How to use SEO to Grow your E-commerce Business

    How to use SEO to Grow your E-commerce Business

    E-commerce has exploded in the past year and most likely you are here because you have an e-commerce store.  With the explosion of online shopping has come the intensity of competition to rank high in search results. So it's critical to do the due diligence to use SEO to grow your e-commerce business.

    In this podcast and blog post, I outline key items to implement regarding how to use SEO to grow your e-commerce business. Listen in to learn more...

    Full post here >


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    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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    Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message
    Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

    • 17 min
    Landing Page CTA Improvements to Increase Conversions

    Landing Page CTA Improvements to Increase Conversions

    Landing pages on average convert at a rate of 9.7%, according to a HubSpot study.  What if you could double that rate with landing page CTA improvements?  Let’s look at some ideas on how!

    In this podcast, we outline key landing page CTA improvements you can make to improve the conversions on your website. 

    Listen in to learn more...



    Full blog post May 20 on mikegingerich.com here: 


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    • 13 min
    Non Fungible Tokens for Entrepreneurs: A Guide to Growth

    Non Fungible Tokens for Entrepreneurs: A Guide to Growth

    The complex and often confusing world of blockchain is fast expanding and getting even more complicated.  The latest item to know about is called Non Fungible Tokens (NFTs).  I'll dive into what they are and how you can begin to learn and get involved with this evolving market.

    What are Non-Fungible Tokens (NFT)?
    Non-Fungible Tokens, abbreviated NFTs, are cryptographic assets on the blockchain characterized by unique IDs distinguishing them from other tokens. Remember that a ‘token’ in the blockchain is any valuable asset that’s digitally transferrable between two people.

    However, NFTs differ from other blockchain tokens, such as cryptocurrencies, in one primary way – they cannot be exchanged or traded at equivalency. In other words, they are non-fungible.

    Fungibility in economics refers to the property of a good or commodity to be replaceable by an identical item. NFTs cannot be replaced by identical items.

    An excellent example of a non-fungible item is artwork. Every piece of artwork is unique and cannot be replicated. Therefore, a digital piece of artwork would make a valuable non-fungible token if it finds its way into the blockchain world.

    Why the Excitement? What Makes NFTs so Valuable?
    It’s simple – no one can own the asset but you! Whether it’s a piece of art or a huge moment in a game, such as the clips the NBA is selling, once you purchase the asset, it’s yours and yours alone.

    Full post: https://www.mikegingerich.com/blog/non-fungible-tokens-for-entrepreneurs-guide-to-growth/


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    • 13 min
    Free Image Upscaler Tools

    Free Image Upscaler Tools

    We've all been in that spot where we have an image but it's too small.  We can't simply stretch it or it gets pixelated.  So are we out of luck?  Not any more!  AI has made enlarging or "upscaling" possible and we cover the top free image upscaler tools in this post.

    Let's dive into this episode to look at the top free image upscaler tools for 2021.   Listen in to learn more...

    Full blog post on mikegingerich.com  >


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    Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

    • 10 min
    Emerging Digital Marketing Tools for 2021

    Emerging Digital Marketing Tools for 2021

    Social media is so 2020! Now that we've moved beyond 2020 there are some emerging digital marketing tools for 2021 and key trends to be aware of that I want to cover in this Halftime Mike Podcast.

    Let's dive into this episode to look at the emerging digital marketing tools for 2021.   Listen in to learn more...



    Full blog post live Feb. 18, 2021 here: https://www.mikegingerich.com/blog/emerging-digital-marketing-tools-2021/


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    • 11 min
    The Power of Online Reviews for your Business

    The Power of Online Reviews for your Business

    Are you using online reviews to generate new traffic and get more leads? If not, you’re missing out on potential customers and the power of online reviews for your business.

    Let's dive into this topic about Google Reviews, Facebook reviews, Yelp, BBB, and more.  What if I told you there was a solid way to get more positive reviews and catch potentially negative reviews BEFORE they get posted?  Listen in to learn more...

    Full post here: https://www.mikegingerich.com/blog/power-of-online-reviews-for-business/


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    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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    Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message
    Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support

    • 14 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

J Carbary ,

Really great show!

Loving this podcast. Episode topics are interesting, the content is incredibly helpful, and the episode length is perfect. Keep up the great work, Mike.

Tom Morkes ,

great podcast

Really love Mike's unique and interesting perspective. Awesome podcast for anyone interested in digital marketing

SEO 101 ,

Thank you for your easy to follow expertise!

SEO has my head spinning and your podcast was so helpful and informative! I will definitely be subscribing to your podcasts. Thank you!

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