Design Business Freedom

Melissa Galt
Design Business Freedom

What if you had a business coach who was a creative just like you, and could ask them about how they built a successful business they love? That’s what we do each week on Design Business Freedom. Hosted by Melissa Galt –– award winning business coach, marketing consultant, and interior designer with over 3 decades of creative experience –– every episode is an in-depth look at how to create systems and processes, increase your confidence, and build a quality team to support you. The goal is to give you the information and resources you need to avoid being overworked and undervalued, and help you earn more in less time with less stress.

  1. 3 NGÀY TRƯỚC

    128: Your Design High Point Market Planner, Inside Now

    Are you ready to make the most of High Point Market Spring 2025? In this episode, we dive into everything you need to know to plan a seamless and successful market experience. From mapping out your showroom visits to securing the best dining spots, we’re covering all the essential strategies to maximize your time, energy, and business opportunities at Market. Discover how to navigate over 180 buildings, 12 million square feet of showroom space, and 2,000+ manufacturers, all while making meaningful connections and avoiding common pitfalls. Whether you’re a first-time attendee or a seasoned pro, this episode is packed with expert tips to help you create a high-impact Market plan. IN THIS EPISODE, YOU WILL HEAR: (02:00) Why planning your High Point Market experience is essential (03:58) How to structure your showroom visits and avoid decision fatigue (04:28) The must-see temporary vendors for unique, customizable finds (07:15) Creating a schedule that balances structure with flexibility (08:08) Booking flights, hotels, and Airbnbs early to avoid last-minute stress (12:55) Why Uber and Lyft aren’t reliable at Market—and better transportation options (15:49) The Go Anywhere shuttle that can save you when you’re lost (19:48) Why business cards still matter and how to impress with your design (22:09) Top educational sessions and must-attend events at Market (24:58) The best showrooms for food, drinks, and after-hours events (28:22) What to wear: balancing comfort, style, and function (31:35) Why you should pack a rain tote (not just an umbrella) for Market (32:05) How to maximize networking and in-person connections SPONSOR LINKS: VIP Designer Tour at High Point Market – Join us for a private, full-day designer tour on Friday, April 25th. Travel in style with a curated itinerary, exclusive vendor visits, a delicious lunch, and festive beverages. Use coupon code podcastlove to save $100. melissagalt.com/VIPTour When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

    36 phút
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    127: Boost Profitability Today With Design Sponsorship

    Are you leaving money on the table by not leveraging sponsorships and co-branding opportunities in your design business? In this episode, we dive into the power of design sponsorships, how they elevate your brand visibility, and the strategic ways to integrate them into your business for higher profitability. From partnering with builders and contractors to sponsoring community events and aligning with philanthropic causes, we explore how sponsorships can expand your reach, generate leads, and create a positive impact in your market. IN THIS EPISODE, YOU WILL HEAR: (02:29) The difference between sponsorship, co-branding, and profit partnerships (03:00) How to co-brand with builders, contractors, and architects for credibility and visibility (07:17) Using your marketing expertise to support builder partnerships (09:09) Sponsoring kids' activities and leveraging local community events (12:27) Why showing up and engaging makes sponsorships more powerful (14:25) How to sponsor adult sports, charity events, and fundraisers (19:58) Turning sponsorships into lead generation opportunities (22:42) Highlighting your philanthropic contributions on your website (27:34) Becoming a B Corporation (B-Corp) and what it means for your brand (35:15) The best way to get PR and recognition from sponsorships SPONSOR LINKS: VIP Designer Tour at High Point Market – Join us for a private, full-day designer tour on Friday, April 25th. Travel in style with a curated itinerary, exclusive vendor visits, a delicious lunch, and festive beverages. Use coupon code podcastlove to save $100. melissagalt.com/VIPTour When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

    39 phút
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    126: How to Grow Your Interior Design Practice with Profit Partners

    Are you leveraging the power of strategic partnerships to grow your design business? In this episode, we explore profit partners—collaborations with businesses that already serve your ideal clients but don’t compete with you. These partnerships create organic referral opportunities, increase revenue, and help you establish a stronger presence in your market. From hosting exclusive events to tapping into high-end newsletters, we break down how to identify, approach, and nurture relationships with the right partners to grow your business without constantly chasing leads. IN THIS EPISODE, YOU WILL HEAR: (02:05) How profit partners help you move beyond transactions to transformation (03:03) Creative ways to collaborate with wine shops, coffee houses, and luxury events (07:19) The value of a project minimum for high-end clients (09:15) Why newsletter swaps can expand your reach and attract more ideal clients (12:10) The three categories of partners—before, during, and after your services (14:35) How car dealerships, real estate agents, and personal trainers can be key referral sources (18:24) Hosting small, exclusive events with high-value partners (23:33) How to approach architects, builders, and contractors without pitching (29:58) Leveraging alumni connections and industry networks for hidden opportunities SPONSOR LINKS: VIP Designer Tour at High Point Market – Join us for a private, full-day designer tour on Friday, April 25th. Travel in style with a curated itinerary, exclusive vendor visits, a delicious lunch, and festive beverages. Use coupon code podcastlove to save $100. melissagalt.com/VIPTour When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

    37 phút
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    125: Upscale Your Interior Design Lifestyle for MORE Ideal Clients

    Are you ready to attract more high-end clients by strategically elevating your lifestyle? In this episode, we explore how making intentional choices about where you spend your time can put you in front of the right people—without breaking the bank. Learn how to position yourself in social and business settings where ideal clients naturally gather. From country clubs and exclusive events to art openings and tailored meetups, we share practical ways to integrate networking into your daily life. Discover how upscaling your surroundings leads to meaningful connections that translate into premium design projects. IN THIS EPISODE, YOU WILL HEAR: (02:42) Why meeting clients where they play leads to high-value projects (03:09) The benefits of social clubs, business clubs, and invited clubs (07:30) Why auctions are prime opportunities for luxury connections (09:57) How art events and gallery relationships can bring in referrals (11:24) Using Meetup.com to find exclusive, upscale networking groups (15:13) How sporting events and tailgating lead to unexpected client relationships (19:40) Finding the best times and locations for high-level networking (26:59) How book clubs, fitness classes, and travel elevate your brand SPONSOR LINKS: VIP Designer Tour at High Point Market – Join us for a private, full-day designer tour on Friday, April 25th. Travel in style with a curated itinerary, exclusive vendor visits, a delicious lunch, and festive beverages. Use coupon code podcastlove to save $100. melissagalt.com/VIPTour When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

    47 phút
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    124: 5 Interior Design Marketing Essentials for More Clients, NOW

    Are you tired of the revenue rollercoaster in your design business? If you're relying solely on word-of-mouth referrals and the occasional DM inquiry, it’s time to take control of your marketing. In this episode, we share five essential marketing strategies to consistently attract more clients, fill your pipeline, and create a steady flow of business. From leveraging landscape signage to sending personal outreach to your ideal clients, these proven tactics will help you stand out, stay top of mind, and build a thriving design practice with ease. IN THIS EPISODE, YOU WILL HEAR: (02:34) Why relying only on word-of-mouth creates a revenue rollercoaster (04:55) The power of landscape signage and how to implement it effectively (10:03) Crafting a simple, impactful monthly email newsletter (19:38) Why sending snail mail works better than digital outreach (23:30) The importance of a website and social media audit (26:50) How to optimize your Instagram to attract ideal clients (30:41) Proactively targeting your dream projects using Zillow and Realtor.com (40:27) Action steps to implement these strategies and grow your business SPONSOR LINKS: VIP Designer Tour at High Point Market – Join us for a private, full-day designer tour on Friday, April 25th. Travel in style with a curated itinerary, exclusive vendor visits, a delicious lunch, and festive beverages. Use coupon code podcastlove to save $100. melissagalt.com/VIPTour When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

    45 phút
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    123: 7 Essential Criteria for Selecting Your Next Design Project

    Are you saying "yes" to every project inquiry without evaluating its true fit for your design business? In this episode, we share seven essential criteria to help you select projects that align with your goals, enhance your portfolio, and drive profitability. Learn how to make intentional, strategic decisions that save you time and energy while positioning your business for sustainable success. From evaluating the scope of work to identifying referral opportunities, these practical guidelines will empower you to choose projects that deliver maximum results without unnecessary stress. It's time to stop settling and start selecting with confidence. IN THIS EPISODE, YOU WILL HEAR: (02:13) The importance of being selective to avoid burnout and analysis paralysis (02:43) Evaluating the financial impact of a project: good money vs. bad money (07:34) Assessing a project's portfolio value and ensuring photography investment (09:30) Determining the scope of work and avoiding "scrambled egg" projects (14:26) Why setting minimum design fees and project investments is essential (22:46) Evaluating a project's location and its impact on your brand (28:37) Identifying referral opportunities and leveraging high-profile clients (31:02) Deciding whether to work with previous great clients or release the rest RESOURCES: HPMKT VIP TOUR When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

    39 phút
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    121: 21 Mindset Hacks to Drive Interior Design Success

    Are you ready to take your interior design business to the next level? In this episode, we explore 21 mindset hacks that will help you define success, overcome obstacles, and create a thriving design practice. These strategies are designed to inspire and empower you to achieve your highest potential, both personally and professionally. Discover how to define your vision, master the art of connection, and embrace an abundance mentality. Each mindset shift is crafted to help you build confidence, improve productivity, and create a more fulfilling design business. IN THIS EPISODE, YOU WILL HEAR: (02:22) Defining your vision of success and creating a vision board (03:52) Setting ambitious goals with measurable milestones (05:16) The importance of visualization in achieving your dreams (08:38) Harnessing your superpowers and outsourcing tasks (10:05) Asking for guidance and leveraging mentors and coaches (14:26) Designing work-life harmony for a fulfilling lifestyle (17:42) Building a dream team to support your growth (21:29) Adopting an abundance mentality to fuel collaboration (26:32) Zooming out to see the big picture for creative inspiration (35:18) Staying curious and committed to lifelong learning When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

    39 phút
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Giới Thiệu

What if you had a business coach who was a creative just like you, and could ask them about how they built a successful business they love? That’s what we do each week on Design Business Freedom. Hosted by Melissa Galt –– award winning business coach, marketing consultant, and interior designer with over 3 decades of creative experience –– every episode is an in-depth look at how to create systems and processes, increase your confidence, and build a quality team to support you. The goal is to give you the information and resources you need to avoid being overworked and undervalued, and help you earn more in less time with less stress.

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