179 episodes

The Digital Health Experience has to change, and it's time to do something about it. Each week, the flavorful duo of #digitalhealth influencers Jared Johnson and Zain Ismail challenges the status quo of healthcare marketing and technology in their unique style. If you want to stay entertained, informed, and inspired by the industry’s top innovative thinkers, join the movement!
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Healthcare Rap Jared Johnson & Zain Ismail

    • Business
    • 4.7 • 11 Ratings

The Digital Health Experience has to change, and it's time to do something about it. Each week, the flavorful duo of #digitalhealth influencers Jared Johnson and Zain Ismail challenges the status quo of healthcare marketing and technology in their unique style. If you want to stay entertained, informed, and inspired by the industry’s top innovative thinkers, join the movement!
See acast.com/privacy for privacy and opt-out information.

    179 – DPC: The Patient Experience Revolution

    179 – DPC: The Patient Experience Revolution

    Dr. Paul Thomas is in the house to share some provocative thinking about how direct primary care is revolutionizing the patient experience. Learn how the DPC movement is making it possible for consumers to have control of their care and for providers to work outside of the system. When there’s more face time, less charting, and lower costs, healthcare is a better experience for patients and providers.
    All that, plus the Flava of the Week about heeding the call for health systems to lean into digital and drive change.
    Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
    Resources mentioned in this episode:
    Startup DPCPlum HealthBook: Startup DPC: How to Start and Grow Your Direct Primary Care PracticeBook: Direct Primary Care: the Cure for Our Broken Healthcare SystemNext steps:
    Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill 
    See acast.com/privacy for privacy and opt-out information.

    • 32 min
    178 – Establish Your Authority in the Digital World

    178 – Establish Your Authority in the Digital World

    Bryan Cush from Tidal Health Group is back in the house to share some provocative thinking about establishing your brand’s authority in the digital world. We want to help consumers make better healthcare choices, so how do successful brands establish their authority in organic search and other digital channels to influence those choices? Often the reason your digital marketing isn’t performing is that your brand isn’t seen as an authority online. All that, plus the Flava of the Week about connecting pockets of innovation.
    Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
    Next steps:
    Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung
    See acast.com/privacy for privacy and opt-out information.

    • 29 min
    177 – Google Health, Game Changers, and Generics

    177 – Google Health, Game Changers, and Generics

    Not so fast, folks. Before we decree the demise of Google Health, Dr. Steve Ambrose is in the house to share some provocative thinking about how business models impact the delivery of consumer-first care, including what he sees as Google Health’s opportunity to become a game-changer in price transparency. Then Join Steve and Jared on a tour of unique models including Transcarent, Green Imaging, ChenMed, Oak Street, Iora Health, DiRx Health, and more, to learn how to design around the financial needs of consumers.
    Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
    Next steps:
    Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung
    See acast.com/privacy for privacy and opt-out information.

    • 36 min
    176 – A Blueprint For Product-Market Fit

    176 – A Blueprint For Product-Market Fit

    Jared and Zain share some provocative thinking about Product-Market Fit and describe a couple of tools to put in your new toolset that will help you better understand how to design products, service lines, and experiences with the healthcare consumer at the center. Learn about how to use a value proposition canvas, an important tool for building the Healthcare of Tomorrow. All that, plus the Flava of the Week about taking professional development to the next level. Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
    Next steps:
    Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung 
    See acast.com/privacy for privacy and opt-out information.

    • 31 min
    175 – Beyond the Customer Journey

    175 – Beyond the Customer Journey

    Christophe Jauquet, author of Healthusiasm, is in the house to share some provocative thinking about how the health, wellness, and consumer sectors are increasingly overlapping. He’ll share a health design thinking framework that helps us understand why meeting a need isn’t enough to design products and service lines that are successful. We have to consider expectations and life aspirations as well. All that, plus the Flava of the week about creating products, service lines, and experiences that are consumer-first.
    Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
    Next steps:
    Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx Healthcare 360 with Scott Burgess Healthcare IT Today with John Lynn and Colin Hung
    See acast.com/privacy for privacy and opt-out information.

    • 33 min
    174 – How Connected Fitness Fits In

    174 – How Connected Fitness Fits In

    It can be hard to maintain a relationship with consumers in between episodes of care. So why not align with brands that have an ongoing relationship, such as their Peloton bike or your neighborhood gym? Jared and Zain share some provocative thinking about how hospitals, health systems, and providers can get in on the connected fitness game to benefit their patient relationships and ultimately be part of the solution for living more healthy lives. All that, plus the Flava of the week about designing a greater experience together than any of us can on our own.
    Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
    Next steps:
    Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess Healthcare IT Today with John Lynn and Colin Hung
    See acast.com/privacy for privacy and opt-out information.

    • 35 min

Customer Reviews

4.7 out of 5
11 Ratings

11 Ratings

HighstandardsDC ,

FANTASTIC

Love this podcast!

Bolt Up Burt ,

Cheers to those who think differently!!!

Great job in bringing something new and different to the pretty boring world of healthcare marketing!

Manimal26 ,

Rap battle impact

Jared & Peter really but some effort into this. If you are listening this to copy their idea and thoughts you might be missing what I feel might be the point they are trying to get across. Thank you guys for putting this out there! You had an impact for me that will be huge and I don’t think it was your intention, but for people looking for a way to change your thinking as you said it helps to empathize!!! Thanks again!!!

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