120 episodes

We can’t keep marketing healthcare in the same way. Each week the flavorful duo of #digitalhealth influencer and rapper Jared Johnson, together with industry veteran Peter Balistrieri, challenges the status quo of healthcare marketing and technology in their unique style that both entertains and informs. If you want insights from the industry’s best thought leaders delivered in a way that doesn’t bore you to tears, join the posse!
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Healthcare Rap Jared Johnson & Peter Balistrieri

    • Marketing
    • 4.7, 9 Ratings

We can’t keep marketing healthcare in the same way. Each week the flavorful duo of #digitalhealth influencer and rapper Jared Johnson, together with industry veteran Peter Balistrieri, challenges the status quo of healthcare marketing and technology in their unique style that both entertains and informs. If you want insights from the industry’s best thought leaders delivered in a way that doesn’t bore you to tears, join the posse!
See acast.com/privacy for privacy and opt-out information.

    120 – Does the Internet See You As An Expert?

    120 – Does the Internet See You As An Expert?

    Bryan Cush, CEO at Tidal Health Group, is in the house this week to discuss how you and your health content can be viewed as trustworthy. In this episode, you’ll learn the building blocks for your healthcare content to compete in search, how to match your digital expertise with your physical, and how Google’s quality rater guidelines apply to health and medical information. All that, plus the Flava of the Week about the New Age of Marketing Innovation (hint: it’s right now!).
    Thanks to Geonetric, gSight, and the new Shift.Health Content Network for spreading the awesome, yo!

    See acast.com/privacy for privacy and opt-out information.

    • 26 min
    119 – Know Who You’re Marketing To

    119 – Know Who You’re Marketing To

    Today is Part 2 of a special crossover episode with the RadioRev Podcast. Jenn Dellwo and Louise Bruguglio are in the house to discuss the importance of digging beneath the surface to better understand people to whom we’re marketing in our communities, what drives them, and what circumstances affect their behavior. In this episode, you’ll learn common mistakes of not getting enough valid data, how behavioral research is more than answering standard surveys, and why observation often provides better data than asking someone what they think. All that, plus COVID haircuts and the Flava of the Week about perspective.
    Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo! Take the survey today and receive a $10 Amazon gift card.

    See acast.com/privacy for privacy and opt-out information.

    • 33 min
    118 – Creating Space For Innovation

    118 – Creating Space For Innovation

    Don Lee's in the house to go behind the microphone of The HCBiz Show! In this episode, you’ll learn how to create space for innovation, how to explore related career fields that appeal to you, and the unexpected things that Don has learned while building the #HCBiz community for the past 4+ years. All that, plus the Flava of the Week about opportunities to evolve and disrupt the educational aspects of industry conferences.
    Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo! Take the survey today and receive a $10 Amazon gift card.

    See acast.com/privacy for privacy and opt-out information.

    • 36 min
    117 – Designing For Joy During the Pandemic

    117 – Designing For Joy During the Pandemic

    Theresa Ceniccola from Red Orange Studio is in the house to share lessons her team has learned from designing nonprofit and mission-based websites during the pandemic. In this episode, you’ll learn the importance of telling stories that resonate, how to know when your content is saturating your audience, and where to focus to evoke joy when the world is full of bad news. All that, plus the Flava of the Week about more of Jared’s #HCMKTG Hacks, and the 411 from Alan Shoebridge.
    Thanks to Geonetric, gSight, and the Shift.Health Content Network for spreading the awesome, yo! Take the survey today and receive a $10 Amazon gift card. 

    See acast.com/privacy for privacy and opt-out information.

    • 31 min
    116 – What We’re Learning About Ourselves

    116 – What We’re Learning About Ourselves

    Ben Dillon from Geonetric is in the house to share how the pandemic has refocused healthcare organizations on what consumers actually want, rather than just their competitors. In this episode, you’ll learn about the need for professional growth, community networking, and benchmarking to better understand our place in the industry. All that, plus the lowdown on this year’s Healthcare Digital Marketing Trends Survey.
    Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo! Take the survey today and receive a $10 Amazon gift card. 

    See acast.com/privacy for privacy and opt-out information.

    • 35 min
    115 – Why Cleveland Clinic’s Content Strategy Hasn’t Changed

    115 – Why Cleveland Clinic’s Content Strategy Hasn’t Changed

    Is it possible to come out of the initial crisis phase of the pandemic feeling like you have done your best work? That’s how Amanda Todorovich felt about the work from her team at Cleveland Clinic as they have rolled with the punches. More importantly, their content strategy has stayed the same. Learn how their team is weathering the storm, living by data, and showing empathy for real people with real feelings. All that, plus the challenge of finding new photography where everyone is masked, and the Flava of the Week about how demonstrating to patients it’s safe to seek healthcare again will be the biggest challenge of the year.
    Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo! Take the 2020 Healthcare Digital Marketing Trends Survey today and receive a $10 Amazon gift card.

    See acast.com/privacy for privacy and opt-out information.

    • 30 min

Customer Reviews

4.7 out of 5
9 Ratings

9 Ratings

Bolt Up Burt ,

Cheers to those who think differently!!!

Great job in bringing something new and different to the pretty boring world of healthcare marketing!

Manimal26 ,

Rap battle impact

Jared & Peter really but some effort into this. If you are listening this to copy their idea and thoughts you might be missing what I feel might be the point they are trying to get across. Thank you guys for putting this out there! You had an impact for me that will be huge and I don’t think it was your intention, but for people looking for a way to change your thinking as you said it helps to empathize!!! Thanks again!!!

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