The Digiday Podcast

Digiday
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The Digiday Podcast

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

  1. Digiday at Cannes: From center stage to closed doors, inside X’s quiet Cannes strategy

    7 GIỜ TRƯỚC

    Digiday at Cannes: From center stage to closed doors, inside X’s quiet Cannes strategy

    A few years ago, Twitter Beach was one of the Cannes Lions International Festival of Creativity places to be. Nowadays, the beach and Twitter execs are harder to find. Instead of the flashy fireside chats and branded lounges, X’s execs are found behind closed doors, quietly courting marketers and media buyers against a backdrop of lawsuits, Global Alliance for Responsible Media (GARM)’s disbanding and political crosshairs. It’s a clear sign that the platform’s role in the ad ecosystem– and culture overall–has dramatically shifted. In this episode of the podcast, platforms reporter Krystal Scanlon joins host Kimeko McCoy about Twitter, now X, and what its retreat from the Cannes beachfront says about its relationship with advertisers, as well as TikTok’s head in the sand mentality around the ban.

    24 phút
  2. Digiday at Cannes: Ad networks take center stage — are buyers buying in?

    1 NGÀY TRƯỚC

    Digiday at Cannes: Ad networks take center stage — are buyers buying in?

    If there was any doubt that everything is an ad network, this year’s Cannes Lions Festival of Creativity proves otherwise. To Peggy McCann, chief media officer at GSD&M ad agency, all signs point to one thing: retail media networks aren’t going anywhere anytime soon. It’s a tall order, but perhaps fits within the expectations of Cannes’ pageantry. For media planners like McCann, the question is: is the Cannes flash enough to attract ad spend?

    23 phút
  3. Kimberly-Clark’s Patricia Corsi on the AI hype, Cannes jargon

    2 NGÀY TRƯỚC

    Kimberly-Clark’s Patricia Corsi on the AI hype, Cannes jargon

    On this episode of the Digiday Podcast, Patricia Corsi, chief growth officer at Kimberly-Clark, joins hosts Kimeko McCoy and Tim Peterson to kick off Cannes Lions 2025. Corsi shares her approach to Cannes and how she's sifting through AI hype chatter to get to the real talk of Cannes. This episode marks the start of Digiday’s daily podcast coverage from Cannes. Tune in every day this week for fresh conversations with marketers, media execs and creatives on the ground.

    30 phút
  4. Cannes survival tips, WBD split, ad spend outlook and WPP’s big AI bet

    10 THG 6

    Cannes survival tips, WBD split, ad spend outlook and WPP’s big AI bet

    On this episode of the Digiday Podcast, co-hosts Kimeko McCoy, senior marketing reporter, and Tim Peterson, executive editor of video and audio, sit down with editor-in-chief Jim Cooper and executive news editor Seb Joseph to share their top tips for surviving Cannes Lions (18:06). Also on this episode: Warner Bros. Discovery’s plan to split into two companies, why the ad spend outlook isn’t as grim as expected, and WPP Media’s ambitious AI play.

    45 phút
  5. AI’s big moves at NYT, Business Insider and Meta + A Day in the Life of Marie Claire’s EIC Nikki Ogunnaike

    3 THG 6

    AI’s big moves at NYT, Business Insider and Meta + A Day in the Life of Marie Claire’s EIC Nikki Ogunnaike

    On this episode of the Digiday Podcast, co-hosts Kimeko McCoy, senior marketing reporter, and Tim Peterson, executive editor of video and audio. sit with Marie Claire’s EIC Nikki Ogunnaike about her day-to-day routine (14:42). Also on this episode: Amazon announces its first content licensing deal with a publisher, Business Insider makes staff cuts amid AI growth and Meta goes all in on AI ads.

    36 phút
  6. Google’s AI Mode, OpenAI’s io buy, Publicis’s Capitv8 capture + Google’s AI ads era with Dan Taylor

    27 THG 5

    Google’s AI Mode, OpenAI’s io buy, Publicis’s Capitv8 capture + Google’s AI ads era with Dan Taylor

    This week’s episode recaps Google’s latest AI-related announcements, OpenAI’s hardware plans following its acquisition of io and Publicis Groupe’s purchase of Captiv8 to bolster its influencer marketing business. Then Google vp of global ads Dan Taylor (18:03) joins the show to discuss how the search giant is transforming its search advertising business for the AI era.

    42 phút
  7. Upfront Week recap, Charter-Cox merger, Microsoft’s DSP shutdown + Horizon Media’s David Campanelli on the upfront market ahead

    20 THG 5

    Upfront Week recap, Charter-Cox merger, Microsoft’s DSP shutdown + Horizon Media’s David Campanelli on the upfront market ahead

    Digiday senior reporter Sam Bradley joins the show this week to recap the highs and lows of last week’s Upfront Week presentations in New York City, two major pay-TV and internet providers’ merger plans and Microsoft’s decision to shut down its demand-side platform. Then (19:45) Horizon Media’s president of global investment David Campanelli breaks down the state of play as TV and streaming’s annual upfront ad marketplace gets under way.

    1 giờ 4 phút
  8. How Digitas is navigating search’s shift to the AI era, OpenAI's latest talent poach and Netflix's push for personalization

    13 THG 5

    How Digitas is navigating search’s shift to the AI era, OpenAI's latest talent poach and Netflix's push for personalization

    On this episode of the Digiday Podcast, co-hosts Kimeko McCoy, senior marketing reporter, and Tim Peterson, executive editor of video and audio, talk about the new SEO playbook in the AI era, why OpenAI is poaching Instacart’s CEO; and what Netflix’s new home screen means for product recommendations and, ultimately, ad personalization.

    45 phút
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Giới Thiệu

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

Thông Tin

  • Nhà sáng tạo
    Digiday
  • Năm hoạt động
    2015 - 2025
  • Tập
    444
  • Xếp hạng
    Sạch
  • Trang web chương trình
    The Digiday Podcast

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