HelloFresh: a recipe for success

HelloFresh CEO Dominik Richter shares why his company is on a mission to “to change the way people eat forever”.

The latest episode of the Scottish Mortgage Invest in Progress podcast centres on Berlin-based HelloFresh, the successful meal kit delivery service, providing the exact amount of ingredients required with easy-to-follow recipe cards, direct to your doorstep.

As well as taking the hassle out of grocery shopping and meal planning for busy households, this approach streamlines the supply chain, reducing food wastage, improving freshness, and speeding up the time from farm to front door.

Scottish Mortgage’s Lawrence Burns sits down with Dominik to hear about the art and science of recipe development and delivery, and how the company is flexing its existing capabilities and relationships to enter other areas. Up next? Ready meals. 

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Credits:

Presenter: Claire Shaw

Audio production agency: Listen

Producer: Shannon Delwiche 

Executive producer: Suzy Grant

Production manager: Niamh Kidd

Editorial lead: Malcolm Borthwick

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