HempAware Radio

HempAware Radio

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HempAware Radio

Expanding upon and spreading awareness about the Benefits, Uses, History, and Future of the God-given gift of life known as Cannabis Hemp! We are on a mission to help hemp entrepreneurs and hemp companies around the world succeed through marketing, branding, and education that works.

20 DE JAN.

Building the Future with Hemp with Ray Kaderli

Welcome to another enlightening episode of HempAware Radio, where we delve into the transformative world of hemp with industry leaders. In this episode, your host Tyler Hemp engages in a dynamic conversation with Ray Kaderli, the visionary founder of the HempBuild Network and the president of the US Hemp Building Association. Ray shares his enthralling journey from real estate into the hemp world, driven by a passion for sustainable building and environmental stewardship. We'll explore the multifaceted benefits of hemp in building and construction, such as carbon sequestration, energy efficiency, and improved health and safety. Ray also discusses the importance of niche focus in business, the evolution of the hemp supply chain, and the strides toward achieving mainstream acceptance through codes and standards. Whether you're an entrepreneur looking to make an impact or simply curious about hemp's potential, this episode promises to provide you with insightful perspectives and actionable knowledge. Tune in as we uncover the rich tapestry of opportunities within the hemp industry and learn how to make a difference—and a dollar—with hemp. About Ray KaderliRay Kaderli is a dynamic entrepreneur known for his forward-thinking approach and ability to anticipate industry trends. With a passion for innovation and a knack for capitalizing on emerging opportunities, Ray has successfully navigated the business world by combining profit-driven strategies with a commitment to industry advancement. His enthusiasm for entrepreneurship and strategic foresight has made him a key figure in driving momentum and growth. Ray is dedicated to making a positive impact in the business realm while contributing to the industries he is passionate about. Here is a comprehensive sequence of topics covered in the transcript, with sub-topic bullets below each primary topic: Introduction Welcoming remarks by Tyler HempIntroduction of Ray Kaderli and his rolesThe significance of hemp in building and construction Ray Kaderli's Background Ray's journey into the hemp spaceInitial interest in building sustainable investment propertiesHis experience in recycling and environmental stewardshipThe impact of the 2018 Farm Bill on his career focus Childhood Influences Connection to real estate and the San Antonio-Austin corridorInfluence of family and local environmentDevelopment of an entrepreneurial spirit through 4-H projects Mentors and Inspirations Influence of Jay David Bamberger and Malcolm BeckLearning about stewardship and innovation from mentors HempBuild Network and Associations Purpose of the HempBuild NetworkRole as president of the US Hemp Building AssociationCollaboration with HempBuild Magazine Challenges and Lessons in the Industry Importance of connecting the dots in the industryLessons learned from running a hemp business Hemp as a Building Material Benefits of hemp in comparison to standard building materialsCommon myths and misconceptions about building with hemp Progress and Standards Efforts in research, testing, and standardizationThe IRC 2024 appendix and its implications for hemp as a building code Market and Future Outlook Rising interest and innovation within the hemp industryThe impact of supply chains...

53min
11 DE JAN.

Creating Healthy Cannabis Experiences: Sheridan Labbé and Brittney Davis on Take Flight's Journey

Welcome to HempAware Podcasts, where we delve into the vibrant world of hemp and its endless possibilities. In today's episode, "Take Flight Lounge - HempAware Radio," your host Tyler Hemp invites you on a journey into the innovative realms of THC-infused experiences alongside our inspiring guests, Sheridan Labbé and Brittney Davis, co-founders of the trailblazing THCA brand, Take Flight. With a shared passion for health, wellness, and travel, Sheridan and Brittney have crafted a unique niche within the hemp industry, focusing on creating memorable and flavorful experiences through their creatively-named cold-pressed juice shots. Listen in as they share their entrepreneurial paths, the captivating story behind Take Flight, and their ambitious plans woven with personal philosophies on self-discipline and pursuing one’s desires. As we explore the importance of storytelling in marketing, effective communication, and maintaining focus on growth, this episode offers insights into the dynamic landscape of cannabis entrepreneurship, particularly for those seeking 'Cali sober' lifestyles. Join us as we uncover the strategies and inspirations behind their journey and be inspired to take flight in your own endeavors. Let's dive in! Certainly! Here's a comprehensive sequence of the topics covered in the episode text, with subtopics listed below each primary topic: Introduction and Host Background Tyler Hemp's enthusiasm for the hemp industry.Over 20 years of experience in the industry.Introduction of guests Sheridan Labbé and Brittney Davis, co-founders of 'Take Flight.' Guest Backgrounds Sheridan Labbé: Bachelor's in Marketing and MBA.10+ years in marketing, event hosting, and small businesses. Brittney Davis: 15+ years in marketing and strategy.Florida native, moved to South Carolina.Collaboration journey with Sheridan. Take Flight Brand Focus on health, wellness, and travel.Creative product names like Sunrise on South Beach.Origin story from event collaboration to mobile dispensary idea.Branding and marketing strategy. Cannabis Experiences Brittany's early thirties journey with cannabis.Sheridan's introduction to cannabis through edibles.Initial experiences and memorable moments with cannabis. Inspirations and Influences Sheridan's entrepreneurial grandmother, Nada.Brittney's father, John, as a health and educational role model. Business Strategy and Philosophy Focus on a single product line with multiple flavors.Importance of competitive research and consumer trend analysis.Emphasis on quality control and legal compliance. Product and Market Strategy Target audience: individuals aged 25-40, Gen Z, millennials.Positioning in wellness and "Cali sober" lifestyle markets.Highlighting word-of-mouth and events as effective marketing tools.Challenges related to team growth and management. Personal Messages and Goals Sheridan’s message: Pursuing desires relentlessly.Brittney’s message: Doing things for oneself first for personal motivation.Both guests’ strategies aiming for 2025 growth and expansion. Conclusion and Audience Engagement Host Tyler Hemp’s commendation for guest insights and passion.Invitation for listener feedback and episode engagement.Mention of a free a...

45min
22/12/2024

Navigating Challenges in Hemp: Lessons from US Hemp Brokerage Founder Jeff Cole

Welcome to HempAware Radio, where we delve into the dynamic world of hemp innovation and industry impact. In today's hempisode, Tyler Hemp is joined by an esteemed guest, Jeff Cole, founder and president of US Hemp Brokerage. With over 20 years in marketing and brand building, Jeff shares his inspiring journey from investigative journalism to becoming a trailblazing entrepreneur in the hemp sector. We'll explore the pivotal moments that shaped his perspective, including the profound realization of respecting the hemp plant, which transformed his approach to business. Learn how Jeff integrates hemp into his daily life and operations, emphasizing sustainability and social impact while navigating the challenges within the hemp market. We'll also discuss strategic insights into developing successful hemp-based brands, adapting to market changes, and the importance of putting love first in all pursuits. Join us as we uncover the principles and passion that drive Jeff's mission to honor the intrinsic value of hemp and foster growth across diverse industries. on't miss this enlightening conversation about innovation, authenticity, and thriving in the world of hemp. Tyler Hemp is the dynamic host of Hempel Ware Radio, where he explores the burgeoning hemp industry with insightful discussions and expert guests. As a hempetrepreneur, Tyler is deeply embedded in the sector, connecting audiences with influential figures within the industry. In his show, he introduces listeners to key personalities, such as Jeff Cole, founder and president of US Hemp Brokerage. Cole has been instrumental in advancing hemp operations across the nation since 2015. Known for his extensive experience in marketing and brand development, Jeff has successfully launched numerous hemp brands into both national and international markets. Besides hosting the radio show, Tyler encourages his audience to leverage tools like the free hemp marketing and website audit available at hempaware.com, underscoring his commitment to fostering growth and innovation within the hemp community. Jeff Cole's Journey in the Hemp Industry: Started with Pure Hemp Technology and Restorative Botanicals.Advocated for their merger due to aligned values and standards.Pursued U.S. Hemp Brokerage focused on growing hemp. Challenges Faced: Overseeing multiple farms with dishonest team leaders.Pivotal dream about honoring the hemp plant, shifting his business approach. Business Philosophy: Emphasizes social and environmental benefits over financial gain.Views plants as sentient beings, restructuring the business model.Incorporates personal respect for the plant into life and business. US Hemp Brokerage: Four divisions integrating hemp across various industrial sectors.Offers comprehensive solutions, including consulting for cannabinoid brands.Supports clients in developing hemp-based products across categories. Personal Lifestyle: Jeff integrates hemp into his own lifestyle with hemp-based foods, toiletries, clothing, and home products. Philosophical Insights: Advocates "putting love first" in all aspects of life.Focus on love leads to natural positive outcomes, illustrated through gardening and relationships.Emphasizes authenticity, integrity, and discernment influenced by his life experiences and mentors. Market Adaptation: COVID-19 pandemic led to a shift in retail market...

1h3min
12/12/2024

David Paleschuck's Lessons in Effective Cannabis Branding

Welcome back to HempAware Radio! In today's episode, titled "Branding Bud on HempAware," we're diving deep into the ever-evolving world of cannabis branding with our esteemed guest, David Paleschuck. As a pioneering force in the industry with nearly two decades of experience, David is at the forefront of helping cannabis brands flourish. He's the author of the Amazon bestseller "Branding Bud" and his latest book "Cannabis versus Marijuana: Language Landscape in Context," both of which explore the pivotal role of language in shaping perceptions of cannabis. Join our host, Tyler Hemp, as we explore the dynamic landscape of cannabis marketing, uncover the secrets to building successful brands, and navigate the challenges of creating customer ambassadors in this rapidly-growing industry. Whether you're a seasoned entrepreneur or just curious about the business of bud, this episode promises to be an enlightening journey into the heart of cannabis culture and branding. Plus, don't miss out on a free hemp and website marketing audit available at hempaware.com. Let's dive in! Certainly! Here's a comprehensive sequence of topics covered: Historical Overview of Branding 1950s-1960s: Focus on efficiency in products and services.1970s-1980s: Brands centered around consumer feelings and societal positioning.1980s-1990s: Brands become part of consumer identity with logos.2000s: Emergence of belief-based marketing with a focus on values like sustainability. Current Branding and Consumer Trends Uncertainty influenced by AI and deepfakes.Importance of transparency and education in brand differentiation.Movement towards health, wellness, and sustainability.Challenges in balancing business ethics with investor interests.Triple bottom line approach considering people, planet, and profits. Language and Perception Contextual language use: "weed" vs. "cannabis."Normalizing cannabis through appropriate terminology.Historical usage of "marijuana" and its negative perception roots.Language distinctions: "Cannabis vs. Marijuana," "Recreational vs. Adult Use." Cannabis Industry Insights and Branding Lessons David Palaszuk's role in developing and infusing brand meaning.Case study: Evergreen Herbal's Blaze American Cola targeting veterans.Brand consistency importance: Example of contradictions in sustainability. Guest Background and Career Progression David's experience with art, culture, and branding.Transition from art to corporate roles, and finally to cannabis industry. Philosophical Perspectives and Personal Insights Importance of living in the present ("now") inspired by Eckhart Tolle.Impact of historical context on cannabis prohibition.Reflections on aligning corporate and creative backgrounds. Consultancy Approach and Marketing Strategies Identifying target audience and creating customer personas.Effective communication through understanding audience needs.Strategic brand development and market entry strategies. David Palaszuk’s Publications and Courses Book: "Cannabis versus Marijuana: Language Landscape in Context."Course on creating a meaningful cannabis brand.Importance of understanding customer needs in...

1h10min
18/11/2024

Kenya Hemp Conference: Setting the Stage for Africa's Hemp Revolution

Welcome to HempAware Radio, where we're diving into the transformative potential of industrial hemp with a focus on global initiatives. In this hempisode your host Tyler Hemp is joined by Angel Israel, a leader in sustainable development and the driving force behind the upcoming Kenya Hemp Conference. Angel, also known as Alexis Hubbard, shares her inspiring journey from Sumter, Michigan, to influencing Kenya's burgeoning hemp industry. With a keen eye for community empowerment and innovation, Angel discusses her groundbreaking research agreement with the Kenyan government to advance the industrial hemp sector, backed by Savor the World and recent support from the US. Join us as we explore how the conference, set to take place in Nairobi this January, aims to position East Africa as a global hub for industrial hemp, creating economic opportunities and promoting environmental stewardship. From biofuel innovations to sustainable agriculture, we're unpacking the long-term benefits of hemp and the marketing strategies essential for breaking down stigmas. Whether you're new to the industry or a seasoned enthusiast, this episode is packed with insights and opportunities to engage with Africa's growing hemp landscape. Stay tuned as we learn from Angel's persistence and commitment to making a lasting impact in East Africa and beyond. Discovery more and register today: kenyahemp.com Get your FREE Hemp Website & Marketing Audit today: HempAware.com

39min
14/11/2024

Marketing Hemp: Strategies for Success in a Crowded and Regulated Space

Welcome to HempAware Podcasts, where we're diving deep into the fascinating world of hemp marketing. In this episode, hosts Chris and Jenny explore the unique challenges and opportunities facing hemp businesses in today's dynamic landscape. We'll introduce you to HempAware, a niche marketing agency specializing in the hemp and cannabis industries, and discuss their claim of "hempowering" sales through targeted marketing strategies. With insights into navigating regulatory hurdles and standing out in a crowded market, Chris and Jenny examine the agency's use of Fractional CMOs and content marketing to grow hemp businesses. We'll also delve into the expertise of Tyler Hoff and Dodee Schmitt, the seasoned "hempsters" behind HempAware, and consider the potential for a truly hemp-powered future. Whether you're a hemp enthusiast or new to the industry, join us as we unpack the stories and strategies shaping hemp marketing today. Key Points Covered in this HempisodeCertainly! Here's a comprehensive sequence of topics covered in the podcast transcript, organized with sub-topics: Introduction to Hemp Marketing Importance of hemp marketing.Hemp marketing's unique challenges and current relevance. Introduction to HempAware Description of HempAware as a marketing agency.Focus on their niche in hemp and cannabis industries.Claim of helping increase sales. Challenges in Hemp Marketing Stigma and perception issues.Legal and regulatory challenges.Increased competition in the market. HempAware's Marketing Approach Emphasis on targeted marketing.Importance of finding and resonating with the ideal customer. Fractional CMO Offering Explanation of fractional CMO concept.Benefits for smaller hemp businesses. Expertise in the Hemp Industry Industry-backed expertise advertised by HempAware.Specific mention of Tyler Hoff and Dodie Schmidt. Proof of Success Mention of a case study with BulkHempWarehouse.com.Success metrics such as traffic and sales growth over 10 years. Content Marketing Strategy Offerings like blog posts and articles.Discussion of the risks and challenges due to restrictions and censorship. Standing Out in Hemp Marketing The importance of storytelling and branding.Balancing professionalism with creativity ("Hempster" persona). Adapting to Digital Changes How HempAware approaches new digital platforms and challenges.The role of real-time testing on BulkHempWarehouse.com. Comparative Market Strategies Differences between marketing raw materials like bulk hemp seeds versus finished products like CBD skin care. Emotional and Visual Appeal in Marketing Importance of creating an aesthetic experience.Necessity of commanding attention and overcoming skepticism. Vision of a Hemp-Powered Future Ambitious goal of HempAware to reach 108,000,000 people and companies.Challenges beyond marketing such as legislation and infrastructure. Final Takeaways for Listeners Reminder...

12min
04/11/2024

Guerrilla Marketing and Hemp's Sustainable Future: Insights from HempSmith Clothing

Welcome to HempAware Radio, where we're diving into the heart of the hemp industry with a special guest, Arlo Estill from HempSmith Clothing. In this episode, we explore the unique entrepreneurial journey of Arlo, who took the reins of HempSmith to honor his late brother Zafer's legacy. Broadcasting from Pittsboro, North Carolina, HempSmith offers durable and stylish hemp apparel, including hand-dyed and printed clothing that everyone is buzzing about. Our discussion with Arlo covers everything from innovative marketing strategies that defy convention, like word-of-mouth and community events, to the profound environmental and health benefits of hemp-based materials. oin us as we delve into hemp's rich history, its challenges, and its promising future alongside Arlo's vision for sustainable growth through hemp in construction and beyond.T une in to be inspired by how passion, personal relationships, and a focus on community can shape a thriving hemp business. About the Host and Guest Tyler Hemp is the dynamic host of Hempaware Radio, where he engages listeners with his entrepreneurial spirit and passion for hemp innovation. Known for his energetic "Hempisodes," Tyler is dedicated to empowering and enlightening his audience about the vast possibilities of hemp. With a keen focus on eco-friendly lifestyle choices, he frequently collaborates with pioneers in the industry, such as Arlo Estill of HempSmith Clothing. This brand stands out for its creative fusion of style and sustainability, offering hemp apparel with unique designs through tie-dye, printing, and embroidery. Tyler Hemp continues to inspire and inform, making significant strides in the hemp industry. Key Topics we Covered in this Show1. Host Introduction Introduction of the show "HempAware Radio"Guest introduction: Arlo Estill from HempSmith Clothing 2. HempSmith Clothing Location: Pittsboro, North CarolinaProduct offerings: Durable and stylish hemp clothing, including socks, hats, and t-shirts Background on HempSmith Founded by Arlo's brother Zafer during high school in 2015Origin: Began with embroidering a hemp leaf on a t-shirtContinuation by Arlo after Zafer's passing in 2016Growth to a storefront location 3. Marketing Challenges in the Hemp Industry Difficulty in finding and engaging customersSkepticism towards conventional marketing strategies HempSmith's Approach Reliance on word-of-mouth and organic growthBenefitting from physical location in PittsboroGuerrilla marketing strategies: annual fashion shows, support for local artists 4. Event Participation and Community Involvement Pop-ups and music festivals like Shikori GrassrootsCommunity-driven event experiences 5. Passion for Hemp Building Materials Hempcrete and hemp wood flooring discussed as solutions to environmental issuesPotential to replace toxic traditional building materials 6. Sustainability and Environmental Discussion Hemp's role in reducing carbon output in constructionAdvocate for replacing petroleum-based materials 7. Economic Considerations and Support Disparity in government support for hemp industriesCall for increased support to encourage sustainable practices 8. Entrepreneurial Challenges and Advice Importance of saying no and protecting one's...

44min
29/10/2024

The Power of Hemp: Carbon Credits and Sustainable Development with Tao Climate

Welcome to HempAware Radio, where we explore the transformative potential of hemp in business growth and environmental sustainability. In this episode, we are joined by Gary Burns from Hemp Offset and Tao Climate. Together with our host Tyler Hemp, Gary shares the groundbreaking work his company is doing to shift global perceptions and expand the utility of hemp as a sustainable alternative to traditional materials. Discover how Tao Climate is addressing the urgent global need for housing using modular hemp constructions and how hemp's rapid growth is being harnessed for carbon sequestration, appealing to major tech players like Google. We delve into the shortcomings of conventional carbon credit systems and show how hemp offers a more immediate solution for carbon capture, with insights into their pilot project in Ukraine. Tune in as Gary explains how you can support or join their initiatives aimed at creating a healthier planet through strategic partnerships and innovative solutions. Let's embark on a journey through the world of hemp and its promising role in combating climate change. Introduction to Gary Burns and His Work Gary Burns' role as a guest on HempAware Radio.His work with Hemp Offset and Dow Climate.Inspiration from the UN Sustainable Development Goals and the Paris Agreement. Hemp as a Sustainable Solution Transforming perception and utility of hemp.Use of hemp in creating biofuels and bioplastics.Addressing housing needs with modular hemp constructions. Tao Climate and Sustainable Actions Establishment of the Tao Climate brand for balance and environmental responsibility.Encouragement for individual actions symbolized by their butterfly logo. Collaboration with Tech Companies Partnership with Google, Microsoft, Meta, and Salesforce.Purchase of 20 million tons of nature-based carbon credits.Integration of hemp into Google's sustainability strategy. Addressing Climate Change Skepticism Scientific evidence of CO2 increase since industrialization.The critical need for emission reduction and CO2 removal. Hemp’s Role in Carbon Sequestration Hemp's advantages over traditional carbon sequestration methods.Rapid carbon removal capacity and benefits of hempcrete.Pilot project in Ukraine for carbon credits. Criticism of Carbon Credit Systems Flaws in traditional carbon credit systems.Need for transparency and trust in voluntary carbon markets. Economic Model and Pilot Projects Carbon credit pricing and value chain.Revenue distribution between growers, builders, and platform verification. Future Vision and Environmental Benefits Widespread use of hemp in construction.Healthier living environments with non-toxic properties. Involvement Opportunities How people can participate and support Tao Climate’s initiatives. Gary Burns' Background and Shift to Hemp Transition from tech to hemp.Founding Hemp Offset with co-founder Felix. Recognition and Achievement Participation in Google's Startups for Sustainable Development program.Recognition in Elon Musk's $100 million XPRIZE for carbon...

36min

Expanding upon and spreading awareness about the Benefits, Uses, History, and Future of the God-given gift of life known as Cannabis Hemp! We are on a mission to help hemp entrepreneurs and hemp companies around the world succeed through marketing, branding, and education that works.

Criado por

HempAware Radio
Anos de atividade

2024 - 2025
Episódios

143
Classificação

Livre
Copyright

© Copyright HempAware
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HempAware Radio